Wikipedia:Articles for deletion/Biotique

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The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. TonyBallioni (talk) 23:54, 30 January 2023 (UTC)[reply]

Biotique[edit]

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Biotique (edit | talk | history | protect | delete | links | watch | logs | views) – (View log | edits since nomination)
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Promotional article MrsSnoozyTurtle 11:36, 16 January 2023 (UTC)[reply]

  • SPEEDY KEEP as current medical practice is widely covered by Ayurveda. If the article seems promotional then remove then promotional content. Why delete? The article's sources might not be great but a simple Google and Google news search gives us enough coverage. Twinkle1990 (talk) 14:53, 16 January 2023 (UTC)[reply]
  • WP:TNT DELETE The slapdash fashion in which the (not always pertinent) references are used tells me that this was created for pay. But, that's not proof.
The sources all seem to be either the company's words,[1][2]promo,[3] routine coverage,[4] gushing, sycophantic "articles", based entirely on interviews with the company's principals,[5][6][7][8][9][10],purely promotional "articles"[11][2][12] or complete nothingburgers that support nothing[13][14][15]
Her education is only vaguely described ("Biotech[?!], Marketing, University of Delhi, Stanford"--they could be "certificates") and the "family lore" which gave rise to the company is, of course, sourced to Jain (but do we need to hear about it?). Better sources are needed, and non-promotional information needs to be mined from them, not ignored. As for sourcing, Indian journalism appears to take the advertorial to unimagined new heights. Having to wade through sentences like "At Biotique, hybrid[clarification needed] plant and plant extracts are combined with biotechnology[how?] to produce highly effective[citation needed] products."[5] OK, we are dealing with the marketing of snake oil here, but what kind of article can be written when all the journalistic sources are controlled by the company, which mostly spouts bullshit? Ignore the product and focus on the marketing? (they've teamed with Disney to sell stuff for kids)[8] It's not entirely clear how this firm manages to combine Ayurveda with "biotechnology". But they do make lots of money. Edit: just had to share another gem:"She orchestrates a team of qualified Ayurvedic Doctors, Scientists and Swiss Cosmetologists who design, manufacture and pack all Biotique products."[5] — Preceding unsigned comment added by Quisqualis (talk • contribs)
  1. ^ "We don't sell products; we offer solutions, says founder chairperson of Biotique". Financialexpress.
  2. ^ a b "She learned the science of ayurveda from her gurus, and set up Biotique, a revolutionary brand: Meet the Beauty Queen, Vinita Jain – Outlook Business WoW". Outlook Business.
  3. ^ "The Queen Of Herbs Vinita Jain, founder of Biotique & Inspiring Indian woman Entrepreneur". Suger Mint. 27 July 2022.
  4. ^ "Biotique to invest Rs 200 cr for doubling capacity - ET Retail". ETRetail.com.
  5. ^ a b c Sangwan, Sujata. "Beauty And Biotech". BW Businessworld.
  6. ^ "Biotique's Vinita Jain: The Art of Blending Ancient Science with Modern Biotechnology". Knowledge at Wharton.
  7. ^ "From rituals to riches? - ET BrandEquity". Economic Times.
  8. ^ a b Singal, Aastha (19 September 2019). "Biotique is Testimony to Building a Brand without Traditional Marketing". Entrepreneur.
  9. ^ "How Biotique's Digital Business is Growing by Over 120 per cent Y-o-Y?". Indian Retailer.
  10. ^ "Sara Ali Khan shows 'Real is really beautiful' in Biotique's latest ad - ET BrandEquity". ETBrandEquity.com.
  11. ^ "10 Best Body Lotions for all Skin Types in India (November 2022)- Buyer's Guide". The New Indian Express.
  12. ^ Sharma, Ravi Teja. "It's a four-step process to stress-free life: Vinita Jain". The Economic Times.
  13. ^ "Lotus Herbals picks up minority stake in D2C beauty brand Conscious Chemist". VCCircle.
  14. ^ "Shehnaaz Gill posts new video, fans say 'we are with you'". The Indian Express. 15 November 2021.
  15. ^ "'I love Apple devices': Vinita Jain, Chairman, Biotique". Financialexpress.

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, Linguist111 (talk) 20:56, 23 January 2023 (UTC)[reply]

Delete it's all puffy words, and sourced to PR pieces. nothing I see for notability. Oaktree b (talk) 02:41, 24 January 2023 (UTC)[reply]
  • Delete: Article fails GNG and NCORP. Sources do not meet SIGCOV from RS.  // Timothy :: talk  00:10, 24 January 2023 (UTC)[reply]
  • Keep: This brand is serving India since 1992, it's very known and popular in today's generation. Subject meets WP:GNG and N:CORP. Accepts nominator's view that the article have a promotional tone, but it could be fixed. Sahilrazvii999 (talk) 05:35, 24 January 2023 (UTC)[reply]
  • Delete Lets examine the first block of references:
Ref 1 [1] This funding news. Fails WP:CORPDEPTH.
Ref 2 Nanocosmeceuticals: Innovation, Application, and Safety. Academic Press. Doesn't have a page number which sloppy editing, but it is passing mention. Page 472
Ref 3 [2] Interview with the founder. Fails WP:ORGIND.
Ref 4 [3] Funding news. Fails WP:CORPDEPTH.
Ref 5 [4] PR. Fails WP:SIRS.
Ref 6 [5] Not specific to the article.
Ref 7 [6] Discussing the latest advert. Two small para. Not in-depth and not independent. Fails WP:SIRS.
Ref 8 [7] Growth news. Fails WP:CORPDEPTH.
Ref 9 [8] Funding news. Fails WP:CORPDEPTH.
Ref 10 [9] This is a straight up advert.
Ref 11 [10] Another interview with the founder. Fails WP:ORGIND.

Not a single reference is a secondary ref that satisfies WP:SIRS. Changed from comment to delete. scope_creepTalk 12:57, 24 January 2023 (UTC)[reply]

Based on the source analyses in this discussion and the guidelines and policies, delete seems appropriate at this time, due to insufficient support for notability. Beccaynr (talk) 03:35, 28 January 2023 (UTC)[reply]
Hello, will look into and try to make no mistakes in future. But, as i understood and read the Content, it seems to be good. Well, i quoted my View about it. Experienced editor may understand a new editor. Thanks --- Misterrrrr (talk) 04:24, 28 January 2023 (UTC)[reply]
  • Keep I have adjusted the article and found this see [28] it meets WP:CORPDEPTH.Epcc12345 (talk) 16:39, 28 January 2023 (UTC)[reply]
    Thanks for finding that, @Epcc12345. It's a thinly-disguised advert for Biotique, aimed at the Nigerian market:
    A Nigerian skincare expert , Mrs Rosemary has urged Nigerians to use naturally formulated creams and Ayurvedic products like Biotique, Dabur, Visha Skincare, Himalayan Organics and Wander Beauty to avoid skin burns which are usually associated with "harsh unnatural creams".
    More Findings about India based Biotique says that it has an operational footprint in more than 10 countries.
    The firm is a women-led, self-sufficient biobased product company founded by Vinita Jain.
    According to publications sources from economic times India. The beauty company was founded in 1992. Basically, Biotique is a unique blend of the 5,000-year-old science of Ayurveda with 21st century biotechnology. So in that sense Biotique is a global brand because it combines East and the West, the ancient and the modern and brings to you a platform for total health, well-being and beauty.
    Please find us more from the experts, @Epcc12345.
    Wishing you "total health, well-being and beauty."-- Quisqualis (talk) 19:08, 28 January 2023 (UTC)[reply]
    QuisqualisThank you for the regards. It was written from NPOV not an advert because when I made further findings the said expert Rosemary Kama is not related to biotique but only giving general advice like see this 6 months publications [29] it a related publications but from another dimension.Also This is her firm website [30] to prove the said expert doesn't have an affiliation with biotique but only rendering her view which makes that reference to pass WP:CORPDEPTH and not a publicity for nigeria market from your assumption.Thanks.Epcc12345 (talk) 13:21, 29 January 2023 (UTC)[reply]
    Please forgive me for chuckling, @Epcc12345, but medical claims by non-experts are not at issue here. See WP:MEDRS. What Kama says is unsourced and would be regarded as complete nonsensical fluff by scientists. You'd do best to ignore it. Sometimes one has to listen to the voice of common sense and not consume the Kool-Aid.-- Quisqualis (talk) 18:02, 29 January 2023 (UTC)EDIT: What Kama is saying is that some chemical skin-lighteners can be dangerous, and Ayurveda should be used instead. However, there is no scientific evidence that Ayurvedic skin lighteners are safe an effective, though, for most people, their use has fewer dangers. Kama is either duped or paid by manufacturers, as are the majority of beauty "experts". Even the purveyors of Ayurvedic skin lighteners avoid touting the effectiveness of their products, instead focusing on vague promises including youth, brightness, clearness, "tone". Biotique sells a "brightening" cream containing "Key Ingredients: Pure extracts of milk protein, wheatgerm, almond oil, honey and seaweed" which I believe was once offered as a whitening cream. Do you think it can change the color of a person's epidermis? I don't. Quinine is South American, so not Ayurvedic, but it has a long track record as a topical skin whitener, despite not being entirely safe. Just because snake oil is written about by snake oil salesmen doesn't make their claims in depth and reliable. Biotique is a corporation which is very marketing-oriented, but nobody writes about their clever marketing. They credulously repeat what the marketing says.--Quisqualis (talk) 19:20, 29 January 2023 (UTC)[reply]
  • Delete - The article fails notability criteria for WP:NCORP, WP:CORPDEPTH, and the article is basically WP:PROMO and WP:ADMASQ that may be a case of UPE. The citations seem like PR placement. Netherzone (talk) 00:04, 30 January 2023 (UTC)[reply]
The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.
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