Draft:Truepic
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Truepic Inc. is an American technology company that develops tools for authentication and transparency in digital content,[1][2][3] including secure media provenance technology that aims to ensure the integrity of images and videos from the point of capture by validating metadata, data, analyzing for traces of manipulation, and protecting each file with cryptographic hashing.[4]
History[edit]
The company was co-founded in 2015 by Craig Stack. Its CEO is Jeffrey McGregor.[5][6]
Products[edit]
Truepic's flagship product is a remote inspection platform called "Truepic Vision," a mobile application that enables organizations to authenticate media sent from end-users in real-time.[7] In 2022, the company launched a software development kit (SDK) called "Truepic Lens," powering existing applications to capture authenticated media.[8] The Project Providence platform was piloted in 2023 and uses Truepic’s SDK and the Microsoft Azure cloud to produce an interoperable system that captures and maintains the provenance or origin of images captured, from storage to display.[9][10]
C2PA[edit]
In February 2021, Truepic helped co-found the Coalition for Content Provenance and Authenticity (C2PA)[11]. The C2PA is led by steering committee members including Arm Holdings, BBC, Intel, Microsoft, Adobe, and Sony.[12] Truepic is also a member of the Content Authenticity Initiative (CAI)[13]. While the C2PA's work applies to the technical aspects of implementing a provenance metadata standard, the CAI disseminates and promotes the standard.[14]
AI Elections Accord[edit]
Truepic signed the Tech Accord to Combat the Deceptive Use of AI in 2024 Elections, announced at the annual Munich Security Conference.[15]
References[edit]
- ^ "SEC FORM D". www.sec.gov. Retrieved 2024-02-27.
- ^ "About Us". Truepic. Retrieved 2024-02-27.
- ^ Azevedo, Mary Ann (2021-09-14). "Truepic, which just raised $26M in a Microsoft-led round, aims to verify the authenticity of photos and videos" (Press release). Retrieved 2024-02-27 – via TechCrunch.
- ^ Wu, James (2021-09-14). "Welcoming Truepic to the M12 portfolio". M12. Retrieved 2024-02-27.
- ^ "This San Diego startup is fighting fake news and forgery — and Qualcomm just joined in". San Diego Union-Tribune. 2019-03-17. Retrieved 2024-02-27.
- ^ "About Us". Truepic. Retrieved 2024-02-27.
- ^ "Vision Home". Truepic Vision. Retrieved 2024-02-27.
- ^ McCorvey, J. J. (2019-02-19). "This image-authentication startup is combating faux social media accounts, doctored photos, deep fakes, and more". Fast Company. Retrieved 2024-02-27.
- ^ Schneider, Jaron (2023-03-27). "Truepic and Microsoft are Piloting a New Cloud-Based Photo Authentication Platform". PetaPixel. Retrieved 2024-02-27.
- ^ "Project Providence". Project Providence. Retrieved 2024-02-27.
- ^ Horvitz, Eric (2021-02-22). "A promising step forward on disinformation". Microsoft On the Issues. Retrieved 2024-03-01.
- ^ "Overview - C2PA". c2pa.org. Retrieved 2024-02-27.
- ^ "Members". Content Authenticity Initiative. Retrieved 2024-02-27.
- ^ "FAQ". Content Authenticity Initiative. Retrieved 2024-02-27.
- ^ "AI Elections accord - A Tech accord to Combat Deceptive Use of AI in 2024 Elections". AI Elections accord. Retrieved 2024-02-27.