Wikipedia:Articles for deletion/Mobile data intelligence

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. -- Cirt (talk) 00:13, 1 September 2010 (UTC)[reply]

Mobile data intelligence[edit]

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I am taking this one straight to AfD because I think it warrants discussion. This has been recreated after speedy deletion (WP:CSD#A7). This may or may not be a non-notable neologism, and may just be the latest version of Make Money Fast on Other People's Mobile Phones that Have "Apps" and are Otherwise Fancier than Mine. While it does appear to have references discussing this new TLA phrase, many of them would appear to be blogs, or relate to the now-deleted spam article Neuralitic (Wikipedia:Articles for deletion/Neuralitic)

The real issue is that this article's text is floridly promotional and non-neutral, and seems to have been largely compiled by the Neuralitic spammer:

As an advanced business intelligence tool, it provides a sophisticated analysis of network, applications and content usage patterns to deliver critical business insights. These are used by mobile operators to optimize their marketing initiatives and increase subscribers, revenues and profitability.
Armed with this knowledge, they tailor applications, services and device mixes at the right price to increase revenues and reduce costs.
Standard Web analytics cannot provide a complete picture of subscriber usage. As such, operators are left with only a general understanding of the data traveling back and forth on their network, without the context needed to drive smarter marketing decisions.
Mobile Data Intelligence however allows marketers to collect and link device, subscriber and service usage information through a single point of capture, without interfering with network performance. By capturing and linking disparate information, marketing professionals can gain a deeper insight into how subscribers are using mobile devices; build more relevant messaging; and target more strategically-defined groups at the right moment in time.
Since Mobile Data Intelligence is designed for marketers, it provides a 360 degree of user behaviour, from devices and applications, to demographics and location, to enable the development of price plans, handset subsidies, promotions, direct marketing campaigns, etc.

It is, of course, written in that vague style that promises fabulous riches, claiming to be more specifically aligned to the needs of marketing personnel, without going into the kinds of detail about the method that would enable clever people to work out its operation without paying the promoter. As such, it resists fixing its promotional POV-pushing by editing. As far as I can see, we'd be better off wiping this text and not pretending to have an article on the subject, rather than to have this obviously promotional twaddle masquerading as an article. This remains so even if the underlying idea could support an article.

Note: This debate has been included in the list of Business-related deletion discussions.

- Smerdis of Tlön - killing the human spirit since 2003! 15:17, 25 August 2010 (UTC)[reply]

Delete it This is written in marketingese not English. db-a2 207.81.170.99 (talk) 06:34, 27 August 2010 (UTC)[reply]

Delete. If this were an attributable term the article had to be largely shrunk to remove all the gibberish and hidden promotion of one particular company. However, I can find only a single what appears to be reliable source, and curiously it includes the term only in its preface resp. on its back cover. If anything, there may be an article on mobile intelligence. Delete. (BTW, the same author has placed the article also on the french wikipedia. I may post a message there after this AfD concludes.) Nageh (talk) 11:03, 28 August 2010 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.