Wikipedia:Articles for deletion/Marketing performance measurement

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. Sandstein 06:26, 2 June 2019 (UTC)[reply]

Marketing performance measurement[edit]

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WP:NEOLOGISM and identified as such previously on talk page. Marketing performance measurement (MPM) is another set of buzzwords related to the articles Marketing operations management (MOM), Marketing resource management (MRM) and Enterprise marketing management (EMM) which the community has deemed unfit for wikipedia. A detailed analysis of this article has occurred on the talk page and the content is seriously unfit for purpose. Djm-leighpark (talk) 21:07, 18 May 2019 (UTC)[reply]

Delete per nom; NEOLOGISM Chetsford (talk) 23:03, 25 May 2019 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, T. Canens (talk) 01:39, 26 May 2019 (UTC)[reply]

Note: This discussion has been included in the list of Management-related deletion discussions. 94rain ^Talk 02:03, 26 May 2019 (UTC)[reply]

Note: This discussion has been included in the list of Business-related deletion discussions. 94rain ^Talk 02:03, 26 May 2019 (UTC)[reply]

Keep A quick WP:BEFORE style search shows textbook coverage, such as [1], articles that are reviews of MPM, such as Marketing Performance Measures: History and Interrelationships and articles with review content, such as Measuring marketing performance: a review and a framework. This is sufficient secondary coverage to satisfy notability per WP:GNG. Usage of the term in reliable sources such as the book above from 2007 and review above from 2010 show this is not a WP neologism per WP:NEO. Hence, keep. --{{u|Mark viking}} {Talk} 20:46, 28 May 2019 (UTC)[reply]
Delete or very selectively merge if there's a suitable target. Reviewing the sources, links above, and talk page comments, while the business and marketing community naturally has procedures for the best ways analyze how the effectiveness of marketing, I don't see this precise concept or this particular phrase as notable or definitive. The line in the lead "Measurement management is based on six success factors: 1) alignment, 2) accountability, 3) analytics, 4) automation, 5) alliances, and 6) assessment" that introduces the sections suggests that this is an established process, but it's actually just how one consulting group recommends looking at it. Each of these sections synthesizes how various marketing services companies define these routine terms for clients, but this is a buzzphrase not something that needs its own article. Reywas92^Talk 20:28, 1 June 2019 (UTC)[reply]
- I think we will have to agree to disagree. I think the sources I mentioned are precisely on topic and are fine secondary sources. --{{u|Mark viking}} {Talk} 03:20, 2 June 2019 (UTC)[reply]
Delete Most of the article's references don't even mention this term. Reads like a white paper or a sales pitch. ST47 (talk) 04:22, 2 June 2019 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.