Wikipedia:Articles for deletion/AppFolio

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was no consensus. Not relisting this a third time as I believe it is unlikely to reach any outcome other than NCS. Daniel (talk) 11:14, 25 January 2021 (UTC)[reply]

AppFolio[edit]

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This article could have been nuked by WP:G5, but there were a few clean up edits over time other than those by the multiple paid editors that created and maintained it. The company does not seem to meet notability criteria. There's only a few sources that are company press release copypastes and some coverage by small local outlets in Santa Barbara. MarioGom (talk) 09:57, 30 December 2020 (UTC)[reply]

Note: This discussion has been included in the list of Companies-related deletion discussions. MarioGom (talk) 09:57, 30 December 2020 (UTC)[reply]

Note: This discussion has been included in the list of California-related deletion discussions. MarioGom (talk) 09:57, 30 December 2020 (UTC)[reply]

Keep per the significant coverage in multiple independent reliable sources.

From Wikipedia:Notability (organizations and companies)#Publicly traded corporations (my bolding):

There has been considerable discussion over time whether publicly traded corporations, or at least publicly traded corporations listed on major stock exchanges such as the NYSE and other comparable international stock exchanges, are inherently notable. Consensus has been that notability is not automatic in this (or any other) case. However, sufficient independent sources almost always exist for such companies, so that notability can be established using the primary criterion discussed above. Examples of such sources include independent press coverage and analyst reports.

Analyst reports

https://www.marketbeat.com/stocks/NASDAQ/APPF/price-target/^{Internet Archive} contains a list of analyst reports available under a paywall:

Date	Brokerage	Action	Rating	Price Target	Impact on Share Price	Details
10/26/2020	Keefe, Bruyette & Woods	Initiated Coverage	Market Perform	$150.00	Low	View Rating Details
5/27/2020	William Blair	Downgrade	Outperform ➝ Market Perform		High	View Rating Details
5/4/2020	DA Davidson	Downgrade	Neutral ➝ Underperform	$88.00	High	View Rating Details
7/16/2019	KeyCorp	Initiated Coverage	Sector Weight ➝ Sector Weight	$106.10	Low	View Rating Details
5/6/2019	Morgan Stanley	Boost Price Target	Underweight	$61.00 ➝ $82.00	Low	View Rating Details

There is sufficient coverage in reliable sources to allow AppFolio to pass Wikipedia:Notability#General notability guideline, which requires "significant coverage in reliable sources that are independent of the subject".

Cunard (talk) 06:50, 4 January 2021 (UTC)[reply]

The analyst reports from Keefe, Bruyette & Woods, William Blair & Company, DA Davidson, KeyCorp, and Morgan Stanley are sufficient to establish notability per Wikipedia:Notability (organizations and companies)#Publicly traded corporations.
Cunard (talk) 06:50, 4 January 2021 (UTC)[reply]
Another source:
2. O'Keefe, Brian; Rapp, Nicolas (2020-10-29). "Finance has usurped tech among the 100 Fastest-Growing Companies". Fortune. Archived from the original on 2021-01-04. Retrieved 2021-01-04.
  The article notes:
  Founded in 2006, AppFolio is a classic tech-industry success story. The software-as-a-service company started out offering property management products and then moved into legal-practice software. And over the past three years, the Santa Barbara, Calif., company has produced warp-speed growth. Revenue has increased by an average rate of 34%; earnings have rocketed up 161% yearly; and the total return to shareholders has averaged 71%. Those sizzling figures are good enough to place AppFolio at No. 1 on this year’s list of Fortune’s 100 Fastest-Growing Companies.
  One might imagine that a ranking of fast-growing companies would be dominated by AppFolio-type businesses—tech startups made good. ... That includes Netflix (No. 5), which is making its 10th total appearance on the list and appears for the third straight year. ...
Cunard (talk) 06:50, 4 January 2021 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, Eddie891 ^Talk _Work 12:51, 6 January 2021 (UTC)[reply]

Delete The National Post is a reliable source, Newzfolio isn't. Seems more like a business listing than an article establishing notability. Oaktree b (talk) 16:47, 6 January 2021 (UTC)[reply]

Comment: The article does not use any sources called "Newzfolio". It does use a Noozhawk source, which has editorial oversight according to https://www.noozhawk.com/meet_the_team.
Per Wikipedia:Notability#Article content does not determine notability, "Conversely, if the source material exists, even very poor writing and referencing within a Wikipedia article will not decrease the subject's notability." The company passes the notability guidelines with the coverage in numerous analyst reports published by Keefe, Bruyette & Woods, William Blair & Company, DA Davidson, KeyCorp, and Morgan Stanley.
Cunard (talk) 05:47, 11 January 2021 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, Vaticidalprophet (talk) 04:46, 17 January 2021 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.