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The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was keep. – bradv🍁 04:30, 23 April 2020 (UTC)[reply]

Quaker City Mercantile

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Quaker City Mercantile (edit | talk | history | protect | delete | links | watch | logs | views) – (View log · Stats)
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Fails WP:GNG\WP:CORPDEPTH. Promotional, too. Kleuske (talk) 01:29, 7 April 2020 (UTC)[reply]

Note: This discussion has been included in the list of Food and drink-related deletion discussions. Kleuske (talk) 01:29, 7 April 2020 (UTC)[reply]
Note: This discussion has been included in the list of Business-related deletion discussions. Kleuske (talk) 01:29, 7 April 2020 (UTC)[reply]
Note: This discussion has been included in the list of Advertising-related deletion discussions. Kleuske (talk) 01:29, 7 April 2020 (UTC)[reply]
  • Keep per the significant coverage in multiple independent reliable sources.
    1. Serazio, Michael (2013). Your Ad Here: The Cool Sell of Guerrilla Marketing. New York: New York University Press. ISBN 978-0-8147-4547-2. Retrieved 2020-04-07.

      The book notes, "And in 2008, working on behalf of the Sailor Jerry 'lifestyle' brand of rum and apparel, Gyro Advertising, a company profiled in detail in chapter 3, spent $100,000 to produce a full-length documentary, replete with oral histories and interviews about the brand's titular character, which then aired at film festivals across the country."

    2. Steinhauer, Jennifer (1996-09-16). "A Youthful Ad Agency Pursues an Elusive Group With a Bit of Irreverence". The New York Times. Archived from the original on 2020-04-07. Retrieved 2020-04-07.
    3. Amorosi, A.D. (2008-12-10). "The mad man of Philly ad men: Gyro's Grasse says he's no "beast."". The Philadelphia Inquirer. Archived from the original on 2020-04-07. Retrieved 2020-04-07.
    4. Rozansky, Michael L. (1993-02-22). "An ad agency with a new view: Three-year-old Gyro is making a name for itself as cutting edge. Some would say the edge cuts too deep" (pages 1 and 2). The Philadelphia Inquirer. Archived from the original (pages 1 and 2) on 2020-04-07. Retrieved 2020-04-07.
    5. Whalen, Jeanne (1992-06-01). "Brash Gyro shop has Philly spinning". Ad Age.
    There is sufficient coverage in reliable sources to allow Quaker City Mercantile (formerly known as Gyro Advertising) to pass Wikipedia:Notability#General notability guideline, which requires "significant coverage in reliable sources that are independent of the subject".

    Cunard (talk) 05:03, 7 April 2020 (UTC)[reply]

      1. A book. No page, no section and hence it’s anybodies guess whether or not they are mentioned. If they are, it’s alongside a slew of other companies. A passing mention.
      2. An interview with the owner, the company is not mentioned.
      3. Another interview with the owner (not independent, not even about the company)
      4. a newspaper clipping, about Gyro. But at least independent, by the looks of it.
      5. churnalism
    • In short, this falls well short of WP:ORGIND. Kleuske (talk) 12:26, 7 April 2020 (UTC)[reply]
  • Comment: I read the article and do not consider it promotional. Please explain how it is promotional so I can help remediate any issues. Cunard (talk) 05:03, 7 April 2020 (UTC)[reply]
  • Keep The article could use some tweaking but it certainly seems to meet notability requirements.IphisOfCrete (talk) 20:02, 7 April 2020 (UTC)[reply]
  • Comment Kleuske re: some of your comments, Cunard has already helpfully highlighted a passage from the book so you do not have to go to the trouble of searching for it yourself. The book also describes the agency in some depth on pages 68-69. The NYT ainterview does actually discuss the agency in-depth, in fact that is the "ad agency" mentioned in the article's title. The Philadelphia Inquirer interview mentions them extensively as well, although we might not count those because they are interviews. There is nothing wrong with the newspaper article or "clipping" from Philadelphia Inquirer either so that absolutely is a useful source. In addition to the sources found by Cunard I found these in a few minutes of Googling:
  • Elliott, Stuart (2012-07-02). "Yo-Ho-Ho and a Bottle of Sailor Jerry?". New York Times. Retrieved 2020-04-07.
  • Van Allen, Peter (2009-06-15). "Goodybye, Gyro. Hello, Quaker City Mercantile". Philadelphia Business Journal. Retrieved 2020-04-07.
  • "Philly Agency Gyro Worldwide? Oh. You Can Suck My D***". AgencySpy. 2008-10-10. Retrieved 2020-04-07.
  • Oster, Erik (2016-09-21). "MillerCoors Sends Miller High Life to Quaker City Mercantile, Keystone Light to Mekanism". AdWeek. Retrieved 2020-04-07.
  • Zammit, Deanna. "Gyro Gets 'Dew'-Ded Up to Build Soda's Hipster Cred: Philly Shop Helps Mountain Dew Target Alt-Crowd with Retro T-Shirts". AdWeek. Retrieved 2020-04-07.
    • The are also mentioned here:
  • Tkacik, Maureen. "Puma to Serve Up Soccer Cleats On Tables in Sushi Restaurants". Wall Street Journal. Retrieved 2020-04-07.
    • IphisOfCrete (talk) 20:02, 7 April 2020 (UTC)[reply]
    Relisted to generate a more thorough discussion and clearer consensus.
    Please add new comments below this notice. Thanks, Barkeep49 (talk) 01:21, 15 April 2020 (UTC)[reply]
    The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.
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