Tushy (company)

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Tushy
Founded2015
FounderMiki Agrawal
Justin Allen
HeadquartersBrooklyn, New York
Key people
Jason Ojalvo – CEO
ProductsTushy bidet
bum towel
Websitehellotushy.com

Tushy is an American company that manufactures bidet attachments and toilet accessories. The company was founded in 2015 by Miki Agrawal, the co-founder of Thinx.[1] Tushy is headquartered in Brooklyn, New York.[2]

History[edit]

Tushy was founded in 2015 in Brooklyn, New York by Miki Agrawal and Justin Allen.[3] In 2018, the company appointed Jason Ojalvo to take over as CEO, a position he holds to date.[4][5][6]

In 2017, the company raised $500K in Seed Funding in a round led by Propulsion Capital.[7][8] In 2021, the company raised  $2.1M from Unorthodox Ventures, Naples Ventures Group.[9]

Tushy bidet[edit]

Tushy bidet is a device that attaches to the toilet to spray one's bum with fresh water after using the bathroom.[10][11][12][13] The product was launched in 2015 in two varieties; single-temperature bidet for cold water only and dual temperature for both hot and cold water.[14][11] In 2017, the company launched bamboo towels, known as bum towels.[15] In 2019, the company launched the Tushy Ottoman[16] and in 2021, the company launched the Tushy Ace electric bidet.[17]

Coronavirus[edit]

During the COVID-19 pandemic, there was a shortage of toilet paper due to panic buying and hoarding.[18][19] The pandemic caused people to stockpile essential items, including toilet paper,[20][21] leading to empty shelves in stores and online retailers.[20] The demand for bidets surged and the company sales increased tenfold during the pandemic.[6][22][23][24]

Events and controversy[edit]

In 2018, Tushy partnered with Poo-Pourri to create a 'Poop-Up' Pop-Up Shop in New York.[25] In December 2018, the Metropolitan Transportation Authority rejected ad campaigns from Tushy citing citing its policy against ads that contain profanity or slang terms for the genitals or anus.[26] After the ban, the company was featured in the Saturday Night live show, Weekend Update hosted by Michael Che.[27]

In 2019, Tushy held a Butt-Con in New York with an appearance by Jorge Cruise.[28][29][30] The company then created a Tushy Butt-Con 2020 on video due to Coronavirus pandemic restrictions.[31] In 2020 also, the company conducted a VP of Fecal Matters contest which required the winner to spend their summer testing the bidet and then talk about it in an interview for a reward of $10000.[32][33]

The company announced a bid of $12.5 million to rename the Buffalo Bills Stadium as TUSHY Stadium.[34] During the 2022 Super Bowl contest, the company ran a promotion to offer fans with a $10,000 reward for  the best post-Super Bowl poop.[35][36] The promotion led to outrage among Twitter users.[37]

References[edit]

  1. ^ Paiella, Gabriella (2018-01-18). "Thinx Founder Promotes Bidet Start-up With … DIY Anal Beads". The Cut. Retrieved 2023-12-04.
  2. ^ "Tushy LLC – Company Profile and News". Bloomberg.com. Retrieved 2023-12-04.
  3. ^ Hughes, Becky (2019-04-11). "THINX & Tushy Founder Miki Agrawal Isn't Afraid to Disrupt the Status Quo—Here's Her Business Philosophy". Parade. Retrieved 2023-12-04.
  4. ^ Famurewa, Jimi; Famurewa, Interviews by Jimi (2020-07-11). "'My parents helped me pack lube': from sex toys to bidets, the lockdown businesses that boomed". The Guardian. ISSN 0261-3077. Retrieved 2023-11-28.
  5. ^ Dickey, Megan Rose (2020-04-06). "Bidet startup Tushy scales up to meet demand amid toilet paper shortage". TechCrunch. Retrieved 2023-12-01.
  6. ^ a b Mims, Christopher (2020-04-18). "Bidet Makers See Their Moment and Scramble to Make a Splash". Wall Street Journal. ISSN 0099-9660. Retrieved 2023-12-05.
  7. ^ "TUSHY Raises $500K in Seed Round to Combat the Global Sanitation Crisis and Encourage Cleaner, Healthier Butts for All". markets.businessinsider.com. Retrieved 2023-12-04.
  8. ^ FinSMEs (2017-03-09). "Tushy Raises $500K in Seed Funding". FinSMEs. Retrieved 2023-12-04.
  9. ^ Noto, Anthony (2019-08-29). "This startup wants to "Tushify" every bathroom in America". www.bizjournals.com. Retrieved 2023-12-04.
  10. ^ Phillips, Nicole (2020-06-26). "Tushy Bidet Attachment Review with Toto Aquia Toilet (not sponsored) • visual heart creative studio". visual heart creative studio. Retrieved 2023-12-04.
  11. ^ a b Hugh (2020-04-02). "Are Tushy Bidets Worth It? (HONEST Review After 6 Months of Use)". Get Green Now. Retrieved 2023-12-04.
  12. ^ Burkhardt, Kai (2021-11-09). "Best bidet of 2023". CNN Underscored. Retrieved 2023-12-04.
  13. ^ "The Best Bidet Toilet Seat or Washlet". The New York Times. 2023-08-23. ISSN 0362-4331. Retrieved 2023-12-04.
  14. ^ "Why You Should Think Twice Before Buying a Tushy Bidet". BidetGenius. Retrieved 2023-12-04.
  15. ^ SPRADLEY, NYKIA (2020-07-27). "The Tushy Bidet Made Me a Bum-Wash Believer".
  16. ^ "The Best Squatty Potty and Other Toilet Stools Worth the Floor Space". The New York Times. 2023-03-15. ISSN 0362-4331. Retrieved 2023-12-05.
  17. ^ "The Tushy Ace Bidet Is the Upgrade My Bathroom Needed". SELF. 2022-01-31. Retrieved 2023-12-05.
  18. ^ Andrew, Scottie (2020-03-09). "The psychology behind why toilet paper, of all things, is the latest coronavirus panic buy". CNN. Retrieved 2023-12-04.
  19. ^ VanHoose, Benjamin. "Bidets See Surge In Popularity During Toilet Paper Panic Caused by Coronavirus Stockpiling".
  20. ^ a b Taylor, Chloe (2020-03-11). "Here's why people are panic buying and stockpiling toilet paper to cope with coronavirus fears". CNBC. Retrieved 2023-12-04.
  21. ^ "The irrationality of panic buying". www.bbc.com. Retrieved 2023-12-04.
  22. ^ Dickey, Megan Rose (2020-04-06). "Bidet startup Tushy scales up to meet demand amid toilet paper shortage". TechCrunch. Retrieved 2023-12-04.
  23. ^ DFD News (15 June 2020). "Tushy thriving during pandemic-driven toilet paper shortage".
  24. ^ Frater, Brittany (2020-04-14). "It took a pandemic, but the US is finally discovering the bidet's brilliance". The Guardian. ISSN 0261-3077. Retrieved 2023-12-04.
  25. ^ Alcántara, Ann-Marie (2018-06-01). "Video: Poo-Pourri and Tushy Created a 'Poop-Up' Pop-Up Shop—Yes, You Read That Right". www.adweek.com. Retrieved 2023-12-05.
  26. ^ "EXCLUSIVE: Cheeky ads get straight flush from MTA". New York Daily News. 2018-12-06. Retrieved 2023-12-05.
  27. ^ Squires, Bethy (2018-12-09). "Michael Che's Ode to Bidets Shows Just How Far SNL Has Come". Vulture. Retrieved 2023-12-05.
  28. ^ Naftulin, Julia. "I went to the first-ever Butt-Con and learned everything from how to wipe correctly to tricks for having the best sex of your life". Insider. Retrieved 2023-12-05.
  29. ^ "Inside Butt-Con, Tushy Founder Miki Agrawal's Latest Effort at Causing a Scene". Vanity Fair. 2019-08-23. Retrieved 2023-12-05.
  30. ^ Hauswirth, Heather; Weiss, Suzy (2019-08-22). "Butt-Con: The wildest spectacles at NYC's 'Holey Experience'". Retrieved 2023-12-05.
  31. ^ Zelaya, Ian (2020-08-17). "Tushy Emails Cheekily Lean Into Butt and Gut Health". www.adweek.com. Retrieved 2023-12-05.
  32. ^ "Company Will Pay you $10,000 to Use a Bidet". 103.5 KISS FM. Retrieved 2023-12-05.
  33. ^ "TUSHY, a bidet company, is looking for a "VP of Fecal Matters". It pays $10K – you in?". Lipstick Alley. 2020-07-07. Retrieved 2023-12-05.
  34. ^ "Bidet Company TUSHY Wants to Rename Buffalo Bills' Stadium, Host First-Ever 'Toilet Bowl'". Peoplemag. Retrieved 2023-12-05.
  35. ^ "Poop-Themed Game Day Ads". TrendHunter.com. Retrieved 2023-12-05.
  36. ^ "A Photo of Your Poop Could Win You $10,000 This Super Bowl Sunday". Yahoo Life. 2023-02-06. Retrieved 2023-12-05.
  37. ^ "Twitter Gets Cheeky Over 'Super Bowel' Contest Offering Cash For Poop Pics". Yahoo Finance. 2022-02-09. Retrieved 2023-12-05.
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