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Toks Asher Young

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Tochukwu Young Umezulike
Born
Adazi, Anambra State
NationalityNigerian
Alma materNnamdi Azikiwe University
Occupations
  • Talent manager
  • entrepreneur
  • executive producer
  • author
Websitetoksasheryoung.com

Tochukwu Young Umezulike // ⓘ, better known as Toks Asher Young, is a Nigerian talent manager, entrepreneur and executive producer.[1] He is also the author of the book, DEUCES: An Anthology of WORDS, RHYMES & POEMS.[2]

Early life and education

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Toks Asher Young was born in Adazi, Anambra State and raised in Enugu State. He hails from Umueji, Ufuma, in Orumba North Local Government Area of Anambra State. Young is a graduate of Nnamdi Azikiwe University, Awka in Anambra State, where he studied Electromechanics and was later posted to Ise Orun Council, Ekiti State for his one year national service.[3][4]

Career

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In 2007/2008, Juju, a dancehall artiste living in Amsterdam, made Young his manager after Young had helped him secure a collaboration with 2Baba, plan his album launch, and debut in the Nigerian Music industry.[5][6]


The following year, Young became General Pype's manager and realized he could pursue talent management as a career, resulting in the start of his career as a talent manager.[7][8] In addition to managing General Pype, Young was also the general manager and co-founder of Podium Worldwide (also known as Podium Vybez).[9][10]

In 2009, Young and Storm Records executive produced "Champion" by dancehall artist General Pype.[11][12][13]

In June 2014, Young got a contract from former Etisalat, now known as 9Mobile, to be the talent manager for their Cloud Nine musical event series held in Port Harcourt and Abuja, Nigeria.[14][15][16]

In 2017, Young was the resident judge for the first edition of THE GROUNDED TALENT SEARCH which was won by BShine, an indigenous hiphop artist based in Enugu State, Nigeria.[17] He also modeled for Zlni Couture’s 2017 Summer collection.[18]

Young has worked with some public figures like Kenny "Keke" Ogungbe, Dayo "D1" Adeneye, Obi Asika, and Ayo Rotimi, who also mentored him in his career.[5]

He is the manager for Naeto C, Yung6ix, Kollydee and Grindha.[19][20]

Production credit

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In 2010, the "Champion (Remix)" video, executive produced by Young, won the award for Best Ragga Dancehall Video at the Channel O Music Video Awards.[21]

Awards

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Year Award Category Result Notes
2016 Scream All Youth Awards[22] Talent Manager Of The Year Nominated —
2017 Nigerian Campus Choice Awards[23] Entertainment Personality Of The Year Nominated —
African Entertainment Awards USA[24] Best Manager Award Nominated —
2018 Nigeria Hype Awards 2018[25] ARTIST MANAGER OF THE YEAR Won —
2019 The Intellects Awards (TIA) Best Publicist Nominated —
2021 Nelson Mandela Leadership Award Of Excellence and Integrity[26][27] ECOWAS YOUTH AMBASSADOR Won —
2024 African Entertainment Awards, USA (AEAUSA) [28] BEST ENTERTAINMENT MANAGER Won —

References

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  1. ^ "Meet entertainment maestro, Toks Asher Young". Vanguard. Retrieved 4 December 2019.
  2. ^ "A case for chivalry and romance". Vanguard. Retrieved 28 October 2020.
  3. ^ "Seven major things artiste needs to do good music – Toks". New Telegraph. Retrieved 4 December 2019.
  4. ^ "Toks Asher Young: 7 Things An Artiste Needs to Make Good Music". Eelive. 2 December 2019. Retrieved 4 December 2019.
  5. ^ a b "The Nigerian Music Industry: Thinking It's All Entertainment – TASMAG Online Magazine". tasmag.com. Retrieved 2024-06-20.
  6. ^ "J-Twiz Enta-10-ment Appoints Toks Asher Young as Head of Talent and Artist Management". The Daily Times.
  7. ^ "General Pype Inks Strategic JV with Storm 360 Records to Expand Musical Reach". This Day.
  8. ^ "Champion For Life! General Pype's 'Champion' licensed by SuperSport". Bella Naija.
  9. ^ "General Pype Lands Supersport Licensing Deal", New Telegraph, July 6, 2022.
  10. ^ "General Pype signs mega licensing deal with Supersports", The Nation, July 6, 2022
  11. ^ "Champion Remix by General Pype wins big At The CHOMVA 2010", Vanguard, July 6, 2022.
  12. ^ "Tochukwu Umezulike: A Quintessential Artiste Manager", This Day, July 6, 2022
  13. ^ "Meet Toks Asher Young: The Visionary Talent Manager Behind General Pype". This Day.
  14. ^ "Etisalat takes cloudnine sessions to Port-Harcourt", The Nation, July 7, 2022
  15. ^ "Harrow Park Golf Club Abuja Hosts Etisalat Cloud Nine", New Telegraph, July 7, 2022.
  16. ^ "Nigerian Telecom Company Etisalat Engages Toks Asher Young for Cloud Nine Sessions". Nigerian Tribune.
  17. ^ "Meet the First Winner of Grounded Talent Search 2017, Celebrities that showed up and lots more!". Blueprint Afric. Retrieved 7 December 2019.
  18. ^ "Zini couture unveils its 2017 summer collection", The Guardian, July 12, 2022.
  19. ^ "Award winner, Toks Asher soars". The Sun. 6 December 2019. Retrieved 7 December 2019.
  20. ^ "Toks Asher Music is my first love". The Guardian. 17 November 2019. Retrieved 4 December 2019.
  21. ^ "Toks' Artist General Pype Bags Channel O Award". The Sun. 9 December 2019. Retrieved 4 January 2020.
  22. ^ "Scream All Youth Awards 2016 Nominees List". NgDailyNews. 11 October 2016. Retrieved 4 December 2019.
  23. ^ "Nigeria Campus Choice Award 2017 Youth&Entertainment Nominee List". Nigeria Campus Choice Award. 17 February 2017. Retrieved 4 December 2019.
  24. ^ "AEAUSA AWARDS 2017 NOMINEES". EverSto. Retrieved 4 December 2019.
  25. ^ "NIGERIA HYPE AWARDS 2018: SEE FULL LIST OF WINNERS". Olodoempire. Retrieved 4 December 2019.
  26. ^ "Toks Asher Young Honoured With Leadership Award And Appointed ECOWAS Youth Ambassador". The Daily Times. Retrieved 27 May 2021.
  27. ^ "Working with youths across Africa earned me ECOWAS Youth ambassadorial role ― Tochukwu Umezulike". Nigerian Tribune. May 2021. Retrieved 27 May 2021.
  28. ^ "AEAUSA 2024: Toks Asher Young Bags Best Entertainment Manager Award". Leadership.
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