The music video differs from all the previous clips of Ruslana as she attempts to raise awareness about the social problems of Ukraine, especially the lawlessness.[3]
The action is set in the near future of the country when the lives of every citizen is affected by the corrupt judicial system. Ruslana is thrown into jail on political reasons but she doesn't give up and fights until she brakes out thanks to her state of euphoria.
The video was shot inside a former political jail located within the Kyiv Fortress.
