Eddie Dowling hosted the musical variety format. Sponsored by Chrysler Motors, the half-hour series aired Sunday evenings from April 3 to June 26, 1932, moving April 24 from 8:30 pm ET to 10:30 pm ET.
Ziegfeld died on July 22, 1932, but the series returned from February 22 to June 6, 1936, serving as a tribute to the showman. Goodman returned as orchestra leader, and Brice appeared in the sketch series that eventually expanded into The Baby Snooks Show. Other guests included Patty Chapin, James Melton, and Benny Fields. Few episodes survive.