Taste of Love (EP)

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Taste of Love
White background with members' pictures organized in a staircase pattern. Blue font reading "Taste of Love" in a warped pattern around the members' photos. From left to right: Nayeon, Sana, Dahyun, Jeongyeon, Jihyo, Chaeyoung, Momo, Mina, Tzuyu
Digital cover
EP by
Twice
ReleasedJune 11, 2021 (2021-06-11)
Genre
Length17:21
LanguageKorean
Label
Producer
Twice chronology
Eyes Wide Open
(2020) 		Taste of Love
(2021) 		Perfect World
(2021)
Singles from Taste of Love
  1. "Alcohol-Free"
    Released: June 9, 2021

Taste of Love is the tenth extended play by South Korean girl group Twice. It was released on June 11, 2021, through JYP Entertainment and Republic Records. Marketed as the group's tenth "mini album" release, it consists of six tracks, including the lead single "Alcohol-Free".

Background[edit]

On April 19, 2021, it was reported that Twice were in the final stages of preparing for their comeback slated for June and had plans of filming a music video on Jeju Island.[1] The reports were officially confirmed by the group's Korean label, JYP Entertainment, sharing that official details would be released along with a fixed schedule.[2][3] It is the group's first comeback as a nine-piece group after member Jeongyeon took a break from activities due to anxiety issues.[4] The lead single, "Alcohol-Free", was pre-released on June 9.[5]

Composition[edit]

Taste of Love is a 6-track summer-themed EP that features various genres such as hip hop and bossa nova. The opening track and lead single, "Alcohol-Free", recounts the magical moments of falling in love while comparing it to the feeling of getting drunk.[6] It was written by J. Y. Park and Lee Hae-sol. The seventh track "Cry for Me" (English ver.) was released only in physical editions of "Taste of Love".

Release and promotion[edit]

Taste of Love was released worldwide on June 11, 2021, through JYP Entertainment and Republic Records. In celebration of the comeback, the group held an online live broadcast before the release of "Alcohol-Free" to talk about the album, the preparations, and the behind-the-scenes.[7] The EP was preceded by its lead single "Alcohol-Free" and its music video, which was released on June 9, 2021.[8][9]

Marketing[edit]

On May 3, Twice released the first poster for their upcoming EP, Taste of Love, through the group's various social media accounts.[10][11] On May 9, a preview of the physical album content was shared and pre-orders began the following day. On May 31, the EP's tracklist was posted along with the album trailer.[12][13] A series of group teaser images were unveiled on Twice's social media accounts on May 21, while individual teaser images were released from June 1 to 3.[14] On June 7 and 8, the music video teasers for "Alcohol-Free" were published.[15][16] An album preview with snippets of the EP's tracks was uploaded on June 9.[17] Twice appeared on Melon Station's Today's Music and shared stories behind the making of the EP on June 11.[18] On the same day, Twice released an exclusive playlist on Spotify, guiding listeners through the group's creative process track-by-track.[19]

Live performances[edit]

Twice performed "Alcohol-Free" on The Ellen DeGeneres Show on June 9.[20][9]

Critical reception[edit]

Professional ratings
Aggregate scores
SourceRating
Metacritic77/100[21]
Review scores
SourceRating
AllMusic[22]
Beats Per Minute75%[23]
IZM[24]
NME[25]
Pitchfork7.3/10[26]
PopMatters6/10[27]

Upon its release, Taste of Love received positive responses from music critics, who praised Twice's musical growth towards a more mature sound while maintaining their signature catchiness. On Metacritic, which assigns a normalized score out of 100 to ratings from publications, the album received a mean score of 77 based on 5 reviews, indicating "generally favorable reviews".[21]

AllMusic's David Crone called Taste of Love a "bundle of summer anthems with the vivid emotions of summertime passion", which comes as a result of its production, "swooning vocals", and the "breezy yet seductive sonic direction".[22] It was given a 75 out of 100 rating by Beats Per Minute, citing that it is "a set of six slickly-produced songs that take place from sunset into the hazy summer night".[23] In a 7.3 out of ten review for Pitchfork, Joshua Minsoo Kim said that it overflows with "moments of clear, magnetic confidence", and said that the group's devotion to breeziness cements it as one of K-pop's best summer albums.[26]

Angela Patricia Suacillo of NME praised the group's versatility in concept execution and vocal performances. Describing it as an "upbeat, groovy exploration", the reviewer called it one of Twice's "more powerful" releases for showing their growth as artists and involvement in the creative process, yet criticized "Alcohol-Free" for lacking excitement.[25] Similarly, IZM critic Kim Seong-yeop found "Alcohol-Free" lackluster, saying "the simple melody leaves a boring taste", however, the critic was more optimistic of the b-side tracks.[24] In a mixed review, Ana Clara Ribeiro of PopMatters noted that while Taste of Love is a good album, it does not have "enough 'wow' for its own good".[27]

Year-end lists[edit]

Taste of Love on year-end lists
Critic/Publication List Rank Ref.
Beats Per Minute Top 20 EPs of 2021 Placed [28]
Rolling Stone India 10 Best K-pop Albums of 2021 7 [29]
Omelete 15 Best K-pop Albums of the Year 15 [30]
Pitchfork Top Albums and Songs of 2021 - Readers' Poll 4 [31]

Commercial performance[edit]

Taste of Love debuted on the weekly Gaon Album Chart with a number 2 position. On June 11, it was reported that it had surpassed 530,000 pre-order sales, becoming a half-million seller before its release and their third release to surpass 500,000 sales.[15][32] In the United States, Taste of Love debuted at number six on the Billboard 200 chart with 46,000 album-equivalent units, of which 3,000 were calculated from the album's 5.09 million on-demand streams, while 43,000 were pure sales. It was the group's third release to enter the chart and their highest peak.[33] Moreover, the EP claimed the top spot on both Billboard World Albums and Top Album Sales charts, earning their second No. 1 in the former chart.[34][35] Selling over 500,000 copies, the EP certified double platinum by the Korea Music Content Association (KMCA) in August 2021.[36]

Track listing[edit]

Track listing for Taste of Love
No.TitleLyricsMusicArrangementLength
1."Alcohol-Free"J. Y. Park "The Asiansoul"Park
  • Park
  • Lee Hae-sol
3:30
2."First Time"Jihyo
Red Triangle3:02
3."Scandal"Dahyun
  • Erik Smaaland
  • Kristoffer Tømmerbakke
2:43
4."Conversation"Sana
  • Chris Mears
  • Robbie McDade
  • Rebbi James
Bloodline2:27
5."Baby Blue Love"Nayeon
2:46
6."SOS"Dahyun
Lee Hyun-do2:53
Total length:17:21
Physical edition track
No.TitleLyricsMusicArrangementLength
7."Cry for Me" (English version)
  • Lindgren
3:24
Total length:20:45

Notes

  1. ^ Signifies a translator.

Personnel[edit]

Credits adapted from Melon and album liner notes.[37][38]

Musicians[edit]

  • Twice – vocals (all tracks)
  • Distract – background vocals (tracks 1–2)
  • Go Tae-young – guitar (track 6)
  • Ham Chun-ho – guitar (track 1)
  • Kim Yeon-seo – background vocals (tracks 3–5)
  • Lee Hae-sol – instrumentation (track 1)
  • Lee Hyun-do – keyboard (track 6)
  • Lee Na-il – string arranger and conductor (track 1)
  • On the String – strings (track 1)
  • Sophia Pae – background vocals (tracks 1–2, 6–7)
  • J. Y. Park "The Asiansoul" – instrumentation (track 1)
  • Rick Parkhouse – bass (track 2)
  • George Tizzard – guitar, keyboard (track 2)

Technical[edit]

  • Eastbeam – vocal editing (track 6)
  • Eom Se-hee – recording (tracks 1, 4–6)
  • Fabiotheasian – vocal editing (track 4)
  • Chris Gehringer – mastering (track 7)
  • Im Hong-jin – mixing (tracks 2, 4)
  • Joo Ye-chan – recording assistant (track 1)
  • Ku Hye-jin – recording (tracks 4–5)
  • Kwon Nam-woo – mastering (tracks 1–6)
  • Lee Hae-sol – programming (track 1)
  • Lee Hyun-do – programming (track 6)
  • Lee Sang-yeop – digital editing, mixing engineering (tracks 1, 7), recording (tracks 2, 4–7)
  • Lee Tae-seop – mixing (tracks 1, 6–7)
  • Oh Seong-geun – strings recording (track 1)
  • Sophia Pae – vocal director (track 7)
  • Park Eun-jung – mixing (tracks 3, 5), recording (tracks 1, 3)
  • J. Y. Park "The Asiansoul" – vocal director, digital editing, vocal editing (track 1)
  • Rick Parkhouse – programming (track 2)
  • Jiyoung Shin – additional editing (tracks 2–3, 7)
  • Sim Eun-jee – vocal director, digital editing (tracks 1–2), vocal editing (track 1)

Charts[edit]

Certifications and sales[edit]

Certifications for Taste of Love
Region Certification Certified units/sales
Japan — 61,760[53]
South Korea (KMCA)[54] 2× Platinum 559,093[51]
United States — 43,000[33]

Accolades[edit]

Nominations for Taste of Love
Year Award Category Result Ref.
2022 36th Golden Disc Awards Album Bonsang Nominated [55]

Release history[edit]

Release formats for Taste of Love
Region Date Format Label Ref.
Various June 11, 2021
[56][57]

See also[edit]

References[edit]

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  2. ^ Lee, Ha-na (April 19, 2021). JYP 측 "트와이스 6월 컴백 준비 중, 제주도서 MV 촬영"(공식입장) [JYP's "Twice's June comeback in preparations, MV filmed in Jeju Island (Official Statement)] (in Korean). Newsen. Archived from the original on April 19, 2021. Retrieved April 19, 2021 – via Naver.
  3. ^ Yeo, Gladys (April 19, 2021). "TWICE to release new music in June, JYP confirms". Archived from the original on May 5, 2021. Retrieved May 11, 2021 – via NME.
  4. ^ Oh Bo-ram (October 17, 2020). 트와이스 정연, 활동 잠정 중단…"컴백 준비 중 불안감 겪어" [TWICE's Jeongyeon to temporarily suspend activities..."I experienced anxiety while preparing for the comeback"]. Yonhap News (in Korean). Archived from the original on January 22, 2021. Retrieved May 30, 2021.
  5. ^ Park, Se-yeon (May 11, 2021). 트와이스, 6월 9일 신곡 음원·MV 선공개 [TWICE, new song + MV to be pre-released on June 9] (in Korean). Star Today. Archived from the original on May 11, 2021. Retrieved May 11, 2021 – via Daum.
  6. ^ Sun, Mi-kyung (June 9, 2021). "청량와이스 온다"..트와이스, 오늘(9일) 신곡 'Alcohol-Free' 발매[공식] ["Cheerful TWICE is coming"..TWICE, releases new song "Alcohol-Free" today (9th) [Official]] (in Korean). OSEN. Archived from the original on June 9, 2021. Retrieved June 8, 2021.
  7. ^ Lee, Seung-hoon (June 4, 2021). 트와이스, 컴백 프리미어 라이브→'알콜-프리' 비하인드 예고..글로벌 기대감 UP [공식] [TWICE, Comeback premiere live→'Alcohol-Free' behind-the-scenes... Global expectations UP] (in Korean). OSEN. Archived from the original on June 8, 2021. Retrieved June 7, 2021 – via Naver.
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  38. ^ Taste of Love (CD). Twice. JYP Entertainment. 2021.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  39. ^ "Ultratop.be – Twice – Taste of Love" (in Dutch). Hung Medien. Retrieved July 11, 2021.
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  53. ^ Sales for Taste of Love:
  54. ^ "South Korean album certifications – Twice – Taste of Love" (in Korean). Korea Music Content Association (KMCA). Retrieved September 13, 2021.
  55. ^ "36th Golden Disc Awards – Nominees". Golden Disc Awards. Archived from the original on December 8, 2021. Retrieved December 8, 2021.
  56. ^ Citations concerning Taste of Love release formats:
  57. ^ "Taste of Love - EP by TWICE on Apple Music". Apple Music. Archived from the original on May 10, 2021. Retrieved May 11, 2021.
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