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Possible sources (via top of Google Scholar Search)[edit]
I think there are sources for expanding this.
One of his press statements is analyzed for a scientific paper:
Cashman, Holly R. "Homophobic slurs and public apologies: The discursive struggle over fag/maricón in public discourse*." Journal of Cross-Cultural and Interlanguage Communication 31.1 (2012): 55-81.
Partial quote (from preview)
"In his statement, Vice President for Communications for the Chicago White Sox, Scott Reifert
takes a markedly different stance: I don't think in that case that Ozzie was trying to disparage
a group. That said, it certainly is a poor word choice. It's insensitive. ..."
His former employee, Amy Joe Martin, quoted him and writes about the beginnings of their marketing in Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate (e.g. pages 95-96)
