Talk:On and On (Tyla song)

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The following references may be useful when improving this article in the future:

https://www.billboard.com/music/music-news/tyla-on-and-on-colors-performance-1235518588/amp/
https://www.rap-up.com/2023/11/30/tyla-teases-her-debut-album-with-on-and-on-performance/%3famp
https://uproxx.com/music/tyla-on-and-on-a-colors-show/
https://www.vibe.com/music/music-news/beyonce-tyla-raiche-new-rnb-music-1234824599/amp/

Single?[edit]

Hi Dxneo :) I think that “On and On” could potentially not be an official single from the Tyla album for the following reason: Although the COLORS performance is listed as a digital “single” on streaming platforms, the song itself did not not get any proper single treatment (especially in comparison to the singles Water, Truth or Dare and ART) because it didn’t get any radio play or any music video, and neither she or her label has been promoting it on social media like the other singles. I think it’s common for artists to do live performances on COLORS etc without the song being a single (e.g. Kali Uchis performing “Killer” — a non-single off Isolation album). Let me know what you think. Thanks —cybertrip👽 ( 💬 • 📝) 11:53, 1 April 2024 (UTC)[reply]

Hello again Cyber thabks for reaching out. What bothers me the most is that "On and On" was released on COLORS first, then in tandem with the digital EP, see this and also pay attention to the article's date, maybe I'm missing something. What's your view? dxneo (talk) 14:01, 1 April 2024 (UTC)[reply]

@Dxneo: I do see that the performance version was released a day before the studio version, that's a good observation! At the end of the day, dates aside etc etc, I think its safe to say that "On and On" was a promotional single off the Tyla album. Do you agree? —cybertrip👽 ( 💬 • 📝) 15:04, 1 April 2024 (UTC)[reply]

Cybertrip, looking at promotional single, I think you are right, you may do the honors of changing the format and forget to edit singles too (a section on the album's page). Please do run me through process of how you also concluded that "ART" is also a single. Truly, I think I need pointers 'cause I'm confused

Thank you in advance. dxneo (talk) 15:12, 1 April 2024 (UTC)[reply]

@Dxneo: Will do! The best way I can describe it is that official singles are often treated like a super big deal and have a majorly strategized rollout. Off the top of my head, they'll often involve

Teasers/trailers/hints etc on socials before the single is released. ([1])
Will be placed (often high up) on the biggest playlists on Spotify & AM (New Music Friday, Todays Top Hits etc.)
Will receive a music video (although some singles don't get a music video, but thats usually for low budget artists)
Will be sent to radio stations by the record label (Truth or Dare is still having its radio run but Art will probably be next once the hype dies down)
Will be advertised heavily by the artist and label ([2] [3] [4])

Promo singles will often be more lowkey in strategy, and are approached like little treats for the fans. Hope that helps? —cybertrip👽 ( 💬 • 📝) 17:05, 1 April 2024 (UTC)[reply]