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The Elf on the Shelf

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-'''Christa Pitts''' is an American entrepreneur,<ref name=":0">{{Cite web |last=Patterson |first=Madison |date=2023-07-13 |title=The Lumistella Company CEOs Named Southeast Entrepreneurs of The Year |url=https://toybook.com/southeast-entrepreneur-of-the-year-lumistella/ |access-date=2023-11-09 |website=The Toy Book |language=en-US}}</ref> living in [[Atlanta|Atlanta, Georgia]].<ref>{{Cite web |title=Elf on the Shelf owner plots future with rebrand |url=https://kidscreen.com/2020/08/18/elf-on-the-shelf-owner-plots-future-with-rebrand/ |access-date=2023-11-09}}</ref><ref>{{Cite web |date=2022-12-13 |title=What's the Elf on the Shelf story? Here's how the beloved Christmas tradition originated |url=https://news.yahoo.com/elf-shelf-story-history-origin-200540022.html |access-date=2023-11-09 |website=Yahoo News |language=en-US}}</ref><ref>{{Cite web |last=Kavilanz |first=Parija |date=2021-11-06 |title=The Elf was a lot harder to get on your Shelf this year {{!}} CNN Business |url=https://www.cnn.com/2021/11/06/business/elf-on-a-shelf-supply-chain/index.html |access-date=2023-11-09 |website=CNN |language=en}}</ref>
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-== Early life & Professional career ==
-In 2001, Christa's career started as a program host for QVC.<ref>{{Cite web |date=2022-11-25 |title='Elf on the Shelf': How the brand evolved over 17 years |url=https://www.fox10phoenix.com/news/elf-on-the-shelf-how-the-brand-evolved-over-17-years |access-date=2023-11-09 |website=FOX Business |language=en-US}}</ref><ref>{{Cite web |last=O’Brien |first=Kyle |date=2021-12-06 |title=Christa Pitts Turned a Holiday Tradition Into a Juggernaut |url=https://www.adweek.com/brand-marketing/elf-on-the-shelf-christa-pitts-family-tradition-holiday-juggernaut/ |access-date=2023-11-09 |website=www.adweek.com |language=en-US}}</ref>
-In order to start CCA&B, LLC dba The Lumistella Company, Christa Pitts left QVC by the end of 2005<ref>{{Cite web |last=Herzog |first=Kenny |date=2021-12-15 |title=How 'The Elf on the Shelf' Conquered Critics and Remade Christmas Commerce |url=https://www.entrepreneur.com/leadership/how-the-elf-on-the-shelf-conquered-critics-and-remade/402450 |access-date=2023-11-09 |website=Entrepreneur |language=en}}</ref><ref>{{Cite web |date=2023-12-03 |title=It's a Christmas tradition now known around the world – and it all started here in metro Atlanta |url=https://www.wsbtv.com/news/local/cobb-county/its-christmas-tradition-now-known-around-world-it-all-started-here-metro-atlanta/QMQS3USTCJBDPMBLERTKNZMQLQ/ |access-date=2023-12-20 |website=WSB-TV Channel 2 - Atlanta |language=en}}</ref> to team up with her mother and twin sister to share their beloved family Christmas tradition with the world through their book<ref>{{Cite web |date=2016-12-01 |title=Meet the Mother-Daughter Duo Who Wrote "The Elf on the Shelf" |url=https://www.goodhousekeeping.com/holidays/christmas-ideas/a41664/elf-on-the-shelf-authors/ |access-date=2023-11-09 |website=Good Housekeeping |language=en-US}}</ref><ref>{{Cite web |title=MSN |url=https://www.msn.com/ |access-date=2023-12-20 |website=www.msn.com}}</ref>''[[The Elf on the Shelf: A Christmas Tradition]].''<ref>{{Cite web |date=2021-12-14 |title=Insider Q&A: Elf On Shelf Co-CEO Christa Pitts |url=https://apnews.com/article/business-lifestyle-christmas-8aaa4735c3d0f8d36218082ce2321b56 |access-date=2023-11-09 |website=AP News |language=en}}</ref><ref>{{Cite web |last=Belvedere |first=Matthew J. |date=2016-03-15 |title=Elf on the Shelf's success secret: Ignore haters |url=https://www.cnbc.com/2015/12/01/elf-on-the-shelfs-success-secret-ignore-haters.html |access-date=2023-11-09 |website=CNBC |language=en}}</ref><ref>{{Cite web |last=Herzog |first=Kenny |date=2021-12-15 |title=How 'The Elf on the Shelf' Conquered Critics and Remade Christmas Commerce |url=https://www.entrepreneur.com/leadership/how-the-elf-on-the-shelf-conquered-critics-and-remade/402450 |access-date=2023-11-09 |website=Entrepreneur |language=en}}</ref>
-She is the co-founder<ref>{{Cite web |date=2023-10-11 |title=Lumistella and The Frozen Farmer partner to launch new frozen treat |url=https://www.foodbev.com/news/lumistella-and-the-frozen-farmer-partner-to-launch-new-frozen-treat/ |access-date=2023-11-09 |website=FoodBev Media |language=en-GB}}</ref><ref>{{Cite web |title=How Extremely Seasonal Businesses Can Stay Profitable and Thrive All Year Round |url=https://www.inc.com/christine-lagorio/how-extremely-seasonal-businesses-stay-profitable-year-round.html}}</ref> and co-CEO of ''The Lumistella Company''.<ref>{{Cite web |last=Murray |first=Taayoo |title=I started the Elf on the Shelf with my mom and sister. We self-published a book and took on credit-card debt to turn our family tradition into a business. |url=https://www.businessinsider.com/family-invented-elf-on-the-shelf-how-grew-business-2022-12 |access-date=2023-11-09 |website=Business Insider |language=en-US}}</ref><ref>{{Cite news |date=2023-12-20 |title=How the Elf on the Shelf Took Over Christmas |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/features/2023-12-20/the-company-behind-elf-on-the-shelf-s-christmas-domination |access-date=2023-12-21}}</ref>
-Christa was named the 2023 Southeast Ernst and Young ''Entrepreneur Of The Year''<ref name=":0" />
-== References ==
-{{Reflist}}
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