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Safiya Nygaard

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Safiya Nygaard
Nygaard in 2018
Personal information
Born (1992-07-16) July 16, 1992 (age 32)
Santa Clara, California, U.S.
EducationWhitney M. Young Magnet High School
Stanford University
OccupationYouTuber
Spouse
Tyler Lee Williams
​
(m. 2019)​
YouTube information
Channels
Years active2014–present
Genres
  • Beauty
  • science
  • fashion
  • travel
Subscribers
  • 10 million (Safiya Nygaard)
  • 588 thousand (Safiya & Tyler)
  • 1 million (Safiya Shorts)
Total views
  • 2 billion (Safiya Nygaard)
  • 41 million (Safiya & Tyler)
  • 499 million (Safiya Shorts)
Associated actsSimply Nailogical
100,000 subscribers
1,000,000 subscribers
10,000,000 subscribers2024
Last updated: November 2024

Safiya Nygaard (born July 16, 1992)[1][2] is an American YouTuber. She gained prominence through her work with BuzzFeed, creating the series LadyLike. She is now known for her solo YouTube channel, containing content such as her Bad Makeup Science series.

Early life

[edit]

Nygaard was born in Santa Clara, California to Danish father Niels Nygaard, who is a university math professor, and Indian mother Mumtaz.[3] She has a younger brother named Adil Nygaard. She was raised in Chicago, where she attended Whitney M. Young Magnet High School until 2010. Upon graduating from high school, she entered Stanford University,[3] where she completed a Bachelor of Arts degree in Drama and English.

Career

[edit]
Nygaard in 2010

Nygaard was hired by BuzzFeed in April 2015 and worked as a video producer for BuzzFeed's show Ladylike. She left BuzzFeed in January 2017.[4] Nygaard explained her reasoning for leaving the company in her popular 2017 video titled "Why I Left BuzzFeed",[5] which as of April 2017 had over 14.9 million views.[6]

Nygaard is known for her YouTube series "Bad Beauty Science" in which she has mixed together all of her liquid lipsticks, foundations, eye shadows and highlighters to create "Franken" products.[7][8] Nygaard is often credited with starting a YouTube trend of mixing large quantities of a single type of beauty product together.[9] She has also made several fashion related videos including wearing strange or novelty clothing items such as clear pants,[10] 9-foot long jeans,[11] and thigh-high Ugg boots.[12] She has also created videos exploring historical fashion, including one produced in collaboration with Colonial Williamsburg.[13]

In October 2019, Nygaard released a lipstick collection in collaboration with ColourPop.[14] In 2022, Nygaard signed with the management company Night.[15] According to Cosmetify, she was the highest-earning beauty influencer in 2022.[16] Nygaard collaborated with Cristine Rotenberg's nail polish brand, Holo Taco, to release a limited edition collection of nail polish.[17][18]

Personal life

[edit]

Nygaard is married to YouTube collaborator Tyler Williams. Several YouTubers, including Jenna Mourey (Jenna Marbles) and Cristine Rotenberg (Simply Nailogical), attended Nygaard and Williams' 2019 wedding.[19]

In 2015, Nygaard and Williams acquired a cat named Crusty. He ended up becoming a prominent part of Safiya's channel. Crusty died in late 2021 due to old age. Nygaard uploaded a YouTube video as a tribute to Crusty on April 2, 2022.[20] They adopted another stray kitten, whom they named Cosmo, a few months later.[21]

In 2021, Nygaard and Williams sold their house in Studio City, Los Angeles, which they originally purchased in 2019. It was bought by actress Uzo Aduba for $3.1 million, turning a $200k profit in under two years of ownership.[22] Nygaard and Williams temporarily moved to Philadelphia from Los Angeles in early 2021 before permanently relocating to Raleigh, North Carolina that February.[23][24]

Filmography

[edit]

Television

[edit]
Title Year Role Notes Ref.
Escape the Night 2018 The Investigative Reporter Main role [25]

Awards and nominations

[edit]
Award Year Category Result Ref.
Streamy Awards 2018 Beauty Nominated [26]
Creator of the Year Nominated
2019 Nominated [27]

References

[edit]
  1. ^ @safiyany (July 16, 2019). "today is my birthday and also a full moon, so i'm moody 🌝🦇👽". Archived from the original on September 25, 2023. Retrieved July 20, 2020 – via Instagram.
  2. ^ Safiya, Nygaard (July 5, 2017). "I Bought The First 5 Things YouTube Recommended To Me". YouTube. Archived from the original on May 9, 2021. Retrieved May 9, 2021.
  3. ^ a b Raphael, Shannon (2020). "Safiya Nygaard Opened Up About Her Parents and Growing Up Mixed Race". Distractify. Archived from the original on January 23, 2021. Retrieved December 5, 2020.
  4. ^ Weiss, Geoff (March 21, 2017). "Safiya Nygaard Shares Why She Left BuzzFeed To Launch A YouTube Channel". Tube Filter. Archived from the original on September 22, 2020. Retrieved December 5, 2020.
  5. ^ Buchko, Lauren (May 16, 2020). "Here's Why Safiya Nygaard is the Queen of YouTube". Study Breaks. Archived from the original on September 25, 2023. Retrieved December 4, 2020.
  6. ^ Spangler, Todd (April 26, 2017). "BuzzFeed's Latest Viral Craze: Ex-Staffers Bashing the Company on YouTube". Variety. Archived from the original on November 27, 2020. Retrieved December 5, 2020.
  7. ^ Mackenzie, Macaela (April 19, 2018). "This Video of Every Sephora Lipstick Melted Together Is Giving Me Anxiety". Allure. Archived from the original on January 26, 2021. Retrieved December 5, 2020.
  8. ^ Capon, Laura (April 16, 2018). "This YouTuber melted every single lipstick from Sephora to make a "Frankenphora" shade". Cosmopolitan. Archived from the original on May 27, 2023. Retrieved May 27, 2023.
  9. ^ Simmons, Shea (February 15, 2018). "These Videos Of Beauty Vloggers Mixing All Their Foundations May Make You Try The Viral Trend". Bustle. Archived from the original on January 26, 2021. Retrieved December 5, 2020.
  10. ^ Borovic, Kali (May 11, 2017). "This Woman Wore Topshop's Clear "Jeans" For A Week & Survived". Bustle. Archived from the original on January 20, 2021. Retrieved December 5, 2020.
  11. ^ Simmons, Shea (August 21, 2018). "A YouTuber Wore 9-Foot-Long Jeans For A Day & The Image Will Haunt You". Bustle. Archived from the original on August 6, 2021. Retrieved December 5, 2020.
  12. ^ Bines, Ari (December 5, 2018). "A YouTuber Wore Thigh-High Ugg Boots For A Week & The Look Is TRULY On Another Level". Bustle. Archived from the original on October 25, 2020. Retrieved December 5, 2020.
  13. ^ "Safiya Nygaard's Trip To CW | Colonial Williamsburg Foundation". www.colonialwilliamsburg.org. April 25, 2022. Archived from the original on May 27, 2023. Retrieved May 27, 2023.
  14. ^ Maril, Madge (December 6, 2019). "ColourPop Finally Restocked This Sold-Out Lipstick Collab, Including Its Perfect Berry Shade". The Zoe Report. Archived from the original on November 30, 2020. Retrieved December 5, 2020.
  15. ^ Hale, James (May 16, 2022). "Night finds its first beauty creator: Safiya Nygaard (Exclusive)". Tubefilter. Archived from the original on May 16, 2022. Retrieved May 31, 2022.
  16. ^ Ahssen, Sarah (October 5, 2022). "Safiya Nygaard: the most successful beauty influencer on social media". Fashion Network. Retrieved January 22, 2024.
  17. ^ Hale, James (September 11, 2023). "Holo Taco goes goth with Safiya Nygaard". Tubefilter. Retrieved January 22, 2024.
  18. ^ "The perfect spooky chic nail polish and the creators who made it happen". YouTube Blog. October 12, 2023. Retrieved January 22, 2024.
  19. ^ Tenbarge, Kat (January 6, 2020). "YouTuber Safiya Nygaard's wedding vlog is full of internet easter eggs like a table of famous influencers at her reception". Insider. Archived from the original on September 25, 2023. Retrieved December 5, 2020.
  20. ^ "Our Ancient Street Cat Passed Away". YouTube. April 2, 2022. Archived from the original on April 12, 2022. Retrieved April 12, 2022.
  21. ^ "I Got A Professional Color Analysis". YouTube. March 18, 2023. Archived from the original on March 23, 2023. Retrieved March 23, 2023.
  22. ^ Briones, Isis (May 13, 2021). "Uzo Aduba Buys L.A. Home From YouTuber Safiya Nygaard for $3.1 Million". Architectural Digest. Archived from the original on August 17, 2021. Retrieved August 17, 2021.
  23. ^ Nygaard, Safiya (March 28, 2021). "We Moved Across the Country". YouTube. Archived from the original on March 28, 2021. Retrieved March 28, 2021.
  24. ^ Raphael, Shannon (March 30, 2021). "Safiya Nygaard and Her Husband, Tyler Williams, Moved Across the Country with their ancient street cat, Crusty". Distractify. Archived from the original on April 19, 2021. Retrieved April 2, 2021.
  25. ^ Weiss, Geoff (May 31, 2018). "Safiya Nygaard, Manny MUA To Headline Third Season Of YouTube Premium's 'Escape The Night'". TubeFilter. Archived from the original on August 13, 2021. Retrieved December 5, 2020.
  26. ^ Spangler, Todd (September 25, 2018). "2018 Streamy Awards Nominations Unveiled, YouTube Signs as Sponsor". Variety. Archived from the original on November 9, 2020. Retrieved December 5, 2020.
  27. ^ Ucci, Stefanie (October 17, 2019). "Lilly Singh Just Got Nominated For The Biggest Streamy Award This Year". www.narcity.com. Archived from the original on November 29, 2020. Retrieved December 5, 2020.
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