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Rusty
Founded1985; 39 years ago (1985) in San Diego
FounderRusty Preisendorfer
Headquarters
Perth, Western Australia
,
Australia
ProductsSurfing equipment and surfwear
OwnerVegas Enterprises Pty Ltd.[1]
Websiterusty.com.au

Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer.[2][3] It also operates in the US under the name Rusty Surfboards.

Notably, Rusty has worked with professional surfers such as Josh Kerr,[4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael,[5] Liam "Letty" Mortensen,[6] and Jacob "Zeke" Szekely.[7]

History

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Rusty began as Rusty Surfboards, a San Diego–based surfboard company founded by surfboard maker Rusty Preisendorfer in 1985.[8][9][10][11] Before starting Rusty Surfboards, Preisendorfer had worked for Canyon Surfboards in San Diego.[12][13] In 1985, Preisendorfer also collaborated with local surfboard maker Mick Button on a series of surfboards.[14]

Professional surfer C.J. Hobgood became world champion in 2001, becoming the first athlete sponsored by Rusty Surfboards to become world champion.[15][16] Rusty Australia was then renamed to just Rusty in 2006.[8][9]

In 2014, Rusty and Billabong teamed up to make a line of surfboards that are replicas of the board used by Mark "Occy" Occhilupo in 1984.[17][18][19]

Rusty released the surf film TUFF (2015), which starred Noa Deane, Josh Kerr, and Dylan Goodale.[20][21]

Surfer magazine released features on Rusty Surfboards' Chupacabra, SD, and Blackbird surfboard models in 2018, featuring designer Clint Presidendorfer.[22][23][24]

In 2020, the Rusty Boardhouse surf shop in La Jolla, California, closed down.[11] During the 2020 Australian bushfire season, Rusty also made a bushfire relief T-shirt design whose proceeds went to the Australian Red Cross and WIRES Wildlife Rescue's relief efforts.[25]

Surfboards and clothing

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Rusty has released a variety of surfboard types such as fish, shortboard, longboard, and hybrid surfboards.[26] Its surfboard models include the Rusty Keg,[27] the Rusty Blade,[28] and the Dwart.[29][30]

Rusty also makes clothing such as shirts,[31] boardshorts,[32] sandals,[33] and swimwear.[34] Rusty also introduced shark deterrent patterns to its surfboards in 2017.[35][36][37]

See also

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References

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  1. ^ "Vegas Enterprises".
  2. ^ "Rusty Australia | Shop Ethical! company profile". guide.ethical.org.au.
  3. ^ "Saba Button, the girl who is never alone". PerthNow. April 7, 2011.
  4. ^ "Josh Kerr Parts Ways With Long-time Sponsor, Rusty". December 19, 2016.
  5. ^ "RUSTY WELCOME WADE CARMICHAEL". December 11, 2019.
  6. ^ "This Former Local Avalon Shop Rat Is One Of Australia's Shiniest New Toys!". July 1, 2020.
  7. ^ "Jacob Szekely: Not As Bad As He Seems". May 30, 2021.
  8. ^ a b "Rusty sells trademarks". August 11, 2006.
  9. ^ a b "Founder of the Rusty Brand Sheds Surf Wear for Surfboards". Los Angeles Times. August 8, 2006.
  10. ^ "Surf brand to catch new US wave". The West Australian. January 27, 2016.
  11. ^ a b "Rusty Boardhouse La Jolla Closes". May 25, 2020.
  12. ^ "Rusty Preisendorfer to be honored at The Boardroom". July 29, 2014.
  13. ^ "The Rusty Preisendorfer story is a San Diego story | San Diego Reader". www.sandiegoreader.com.
  14. ^ "Vegas Enterprises". Business News.
  15. ^ "Clifton "CJ" Hobgood "2016 Surf Champion" Surfing Walk of Fame". September 29, 2017.
  16. ^ "Wet 'n Wild -- Rockin' Fig". Daily Pilot. January 31, 2002.
  17. ^ "Rusty & Billabong replicate Occy's magic board". Surfersvillage.com.
  18. ^ "The Stuff of Legend: The Occy 84 | Journal | Surfdome". www.surfdome.com.au.
  19. ^ "Holy Trinity: Occy, Rusty and Billabong". September 29, 2016.
  20. ^ "Watch Rusty's new film: TUFF – Starring Noa Deane with Josh Kerr and Dylan Goodale". What Youth.
  21. ^ "This is TUFF". September 2, 2015.
  22. ^ "Rusty's Chupacabra: A Lively Board for Less Than Thrilling Conditions". June 6, 2018.
  23. ^ "Check Out Rusty's Extremely Versatile and High Performance Summer Surfboard". July 12, 2018.
  24. ^ "Rusty's "Blackbird," a Big Open Ocean Swell Chasing Step-up". September 14, 2018.
  25. ^ "If There's One Positive Thing About These Fires, It's Seeing Everyone In The Surf Industry Do Their Part To Help". January 10, 2020.
  26. ^ "Rusty Surfboards Review | Epic Boards or Rip Off? [2021]". July 2, 2020.
  27. ^ "Joyride Board Test: The Rusty 'Keg'". July 16, 2021.
  28. ^ "Joyride: The Rusty Blade Surfboard Test". June 3, 2019.
  29. ^ "Surfboard of the Week: The DWART from Rusty". April 11, 2013.
  30. ^ "Surfboard Reviews - The Rusty Dwart". October 23, 2012.
  31. ^ "Rusty's Been Rad Since Forever and Their New Collection is No Exception". 11 December 2020.
  32. ^ "Boardshort Spotlight: Rusty". Surfline. August 7, 2019.
  33. ^ "Rusty Women's Sandals - Shoes | Stylicy Australia". Stylicy.
  34. ^ Florsheim, Lane (May 4, 2019). "Gemma Ward Wishes Fast Fashion Was Less Prevalent". Wall Street Journal – via www.wsj.com.
  35. ^ Scheinbaum, Chase (17 January 2017). "Rusty Will Put Shark Deterrent Patterns on Its Boards Sold Down Under". The Inertia.
  36. ^ "Rusty Wants to Bring an Anti-Shark Surfboard to the Market". www.ispo.com.
  37. ^ "Rusty Surfboards to put shark deterrent zebra patterns on boards in Australia". January 18, 2017.
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