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Capelli Sport

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Capelli Sport
Company typeLLC
IndustrySportswear, Textile, footwear
Founded2012; 12 years ago (2012)
FounderGeorge Altirs, Liz Altirs
Headquarters
New York
,
United States
Area served
Americas, Europe, Middle East, Africa
Key people
George Altirs (CEO)
ProductsApparel, footwear, sportswear, sports equipment
Websitecapellisport.com

Capelli Sport is an American sportswear and footwear company based in New York, United States.[1] Founded in 2011 by Lebanese-American George Altirs,[2] Capelli Sport also has locations in Europe, the Middle East, and Africa under Capelli Europe GmbH, and in China under GMA Shanghai.[1][3]

Capelli Sport has focused on the soccer market,[4] producing kits, goalkeeper gloves, and balls, as well as casual wear – such as t-shirts, hoodies, jackets and leggings – and accessories, such as bags and hats.[5] In 2022, basketball and volleyball apparel lines were added, and in 2023, the business expanded into baseball, softball, football, flag football field hockey and lacrosse, tennis, golf, swimming and wrestling lines are slated to be added in 2024.

History

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In 2013, Capelli Sport signed a corporate partnership with the Wilmington Hammerheads, a United Soccer League PRO team, at the time, that has since rebranded to USL Championship. As of 2021, Capelli Sport is the new exclusive uniform and apparel provider for PRO, an organization of professional referees. The referees officiate Major League Soccer matches, which attract roughly 300 million viewers in the US alone, and will now feature Capelli Sport on viewers screens.

Capelli Sport owns and operates several professional soccer clubs around the world including Barnsley Women's FC in England, KFUM Roskilde in Denmark, Inter Allies FC in Ghana, and HB Køge in Denmark. HB Køge is a professional football club founded in 2009 as a merger of two of the proudest clubs in Danish football, Herfølge Boldklub and Køge Boldklub, both former Danish Champions. After Capelli Sport started investing in HB Køge, the club’s amateur women’s team rapidly rose through the Danish leagues. Five sensational straight promotions led them to the Danish top tier Gjensidige Kvindeliga. HB Køge currently plays in Capelli Sport Stadium in Køge, Denmark which is undergoing renovations with a 2025 completion. The renovated stadium will hold 7,000 fans, includes a VIP lounge, and has a turf field approved for matches in the Danish SuperLiga, UEFA and FIFA.

Capelli Sport has equipped various soccer teams, most notably European based clubs AEK Athens, Grasshopper Club Zurich, Pogoń Szczecin, VfL Osnabrück, London City Lionesses, and HB Køge. United States based clubs include Colorado Switchbacks, Charlotte Independence, Rhode Island FC, Tampa Bay Sun FC, and Carolina Ascent. Capelli Sport is the official uniform and on-field apparel sponsor for the USL Super League. [6]Capelli Sport currently equips the Trinidad and Tobago National Federation team.[1]

On March 15, 2023, Capelli partnered with US-based Legends FC for their 2023 season.[7] Capelli Sport will be in charge of the uniform, apparel, and the equipment. Players will also have access to Capelli Sport's European clubs, events, coaching, education, and a players pathways club through Capelli Sport+.[7]

Sponsorships

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The following is a list of professional football teams sponsored by Capelli Sport:[8]

Men and Women

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National teams

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Men

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Pro Clubs

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Women

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Clubs

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References

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  1. ^ a b c "Capelli Sport - Teams, Kit Designs, Teamwear & History | Small Brands Case Study". Footy Headlines. Retrieved April 3, 2021.
  2. ^ Pearce, James. "Daniel Agger: Hurt by Rodgers, learning from Liverpool lessons and back in football after '100 per cent' leaving it". The Athletic. Retrieved February 20, 2022.
  3. ^ "Phoenix Arizona: La Major League Futsal anuncia la asociación con Capelli Sport". mlsfutsal.org (in Spanish). Retrieved April 3, 2021.[dead link‍]
  4. ^ "CAPELLI SPORT". capellinewyork.com. Retrieved April 4, 2021.
  5. ^ "SOCCER EQUIPMENT". CapelliSport.com. Retrieved April 4, 2021.
  6. ^ "USL Super League Announces Long-Term Partnership with Capelli Sport". USL Super League. Retrieved October 31, 2024.
  7. ^ a b "Capelli Sport+". Retrieved April 3, 2024.
  8. ^ "PRO TEAMS". Capelli Sport. Retrieved March 13, 2022.
  9. ^ "Capelli Sport X BSG Wismut Gera". BSG Wismut Gera. July 11, 2022. Retrieved July 11, 2022.
  10. ^ "Capelli Sport X F91 Düdelingen". Capelli Sport Europe. March 14, 2022. Retrieved June 21, 2022.
  11. ^ "Central Valley Fuego FC". Capelli Sport. May 21, 2021. Retrieved July 19, 2022.
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