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Vakko

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Vakko
IndustryFashion
Founded1934; 90 years ago (1934)
FounderVitali Hakko
Headquarters
Istanbul
,
Turkey
Key people
Cem Hakko (President)
Jaklin Guner (CEO)
ProductsLuxury goods
RevenueIncrease $424 million (2023)
Websitevakko.com
Vakko Hilltown İzmir mall in Yalı, Karşıyaka, İzmir
Vakko Nişantaşı in Harbiye, Şişli, Istanbul Central Business District

Vakko is a Turkish luxury fashion company[1] founded by Vitali Hakko (d. 2007) survived by his son Cem Hakko.[2] It produces and retails textiles, leather goods, and accessories.[3][4][5][6]

Vakko also operates luxury department stores under the Vakko name at Zorlu Center, İstinye Park, Akmerkez, Vadi Istanbul, and Akasya malls and on Bağdat Caddesi in Suadiye (Asian side); in Ankara at Atakule and Armada malls, and in İzmir at Hilltown and Istinye Park İzmir malls. It also operates boutiques under the Vakkorama, Vakko Couture, Vakko Wedding, Vakko L'Atelier, and Vakko Home names, as well as Vakko Outlet locations.[7]

In 1962, Vakko's eight-story flagship store on İstiklal Avenue in Beyoğlu was the first modern department store in Turkey.[8] It operated until 2006, when it became a branch of Mango.[9]

History

[edit]

Vakko was founded in 1934 by Vitali Hakko under the brand name Şen Şapka (Turkish: The Happy Hat) as a small hat seller in Sultanhamam.[10][11][12] In 1937, with his older brother Albert Hakko becoming a partner, Vitali Hakko changed the name of the company to Vakko and established Turkey's first silk dyeing workshop in Kurtuluş, Şişli.[12][13] After Şen Şapka transformed into Vakko, it started to produce scarves with Turkish silk, cotton and wool. Over time, Vakko turned to ready-to-wear to produce more than hats, scarves, and printed fabrics. Here, customers were introduced for the first time to modern store practices such as bargain-free and promotional sales, and replacement of sold goods.[12]

In 1962, Hakko opened a large 8-storey store, including a cafe and fashion gallery, in Beyoğlu (a.k.a. Pera), at the time, the most important modern shopping districts in Istanbul.[10][11] In 1969, the first Vakko Factory was built in Merter measuring 40,000 m2 and employment was provided.[10][13] In 1973, the second Vakko store opened in Ankara, and Vakko began to further expand its retail network with the Vakko Boutique sales points it opened one after the other.[10] Six years later, in 1979, the third Vakko store opened in İzmir.[13] There was an increase in the popularity of the Vakko brand with advertising campaigns and fashion shows carried out throughout Turkey.[12]

In September 1979 Vakko opened up its first shop outside Turkey, in Old Bond Street, London, selling merchandise 90% Vakko-produced, including items by Sevim Cavdar, and launched by a rooftop fashion show at the Régine Club.[14]

In 1981, on the 100th birthday of Mustafa Kemal Atatürk, a fashion and art show called "Anatolian Sun" was organized, bringing together Anatolian cultures and Western fashion concepts.[10] The show, which was also exhibited in Rome, Vienna, Brussels, Paris, and London on outside Turkey, introduced Vakko in Europe as the representative of contemporary Turkish fashion.[13]

"The Face of Vakko", Gisele Bündchen

In 1982, Vakkorama, one of Turkey's first youth stores, opened in Taksim, Istanbul.[15] In order to bring New York fashion to Istanbul, Vakkorama introduced a new team called V2K Designers ('V2K Designers') in 2000 with the slogan "Two cities, one brand". Over time, V2K Designers has acquired designers and brands from other fashion cities such as Paris, London and Milan, as well as New York. Today, it is Turkey's first concept store where different world brands meet under the same roof. Creations of other designers and brands such as Rick Owens, Gareth Pugh, Alexander Wang, Hussein Chalayan, Preen, Erdem, Elizabeth & James, Band of Outsider, and Rag & Bone are available at V2K Designers.[15]

In 2006, Vakko opened in the then-new Kanyon Shopping Mall in Levent, in Istanbul's modern Central Business District (the store has since closed and opened in the newer, larger Zorlu Center nearby). At the same time, the famous fashion designer Zac Posen's specially interpreted creations for Vakko were introduced under the label "Zac Posen @Vakko". In the same year, world-famous top model Gisele Bündchen became the face of Vakko's campaign. Since 2008, Vakko has been continuing its operations in its new factory, which is headquartered in Merter and spread over an area 2 times the size of its old factory, with screen printing and ready-made clothing production units, logistics facilities, social use areas, and work offices.[16]

In 2009, Vakko Home, launched, offering a selection of home furnishings and accessories, domestics (bed linens and towels), etc.[17]

In 2010, Vakko Fashion Center, designed by New York-based REX and shared with media company Power Media, was opened in Nakkaştepe, Üsküdar (Asia), consisting of all management units and creative staff offices, as well as showrooms, the Vitali Hakko Creative Industries Library, auditorium, gallery and museum. In the same year, Vakko Wedding House Akaretler, which brings together evening dresses, tuxedos, accessories, underwear and hats suitable for all kinds of ceremonies for the bride and groom's families, opened in a single store. The first culture and arts festival, Istancool, which brought together many famous artists from different disciplines, was held in 2010. Many important names from the fashion and art worlds were hosted as guests, including the famous style icon Daphne Guinness, hat designer Philip Treacy, and pianist Michael Nyman. In 2011, Vakko Fashion Center was chosen as the "Best Workspace of the Year" by Wallpaper magazine and the international architecture platform ArchDaily.[18][19][20]

Also in 2011, milliner (hat designer) Stephen Jones ' The Accent of Fashion Exhibition was held at Vakko Fashion Center.[21][22]

In the 2010s, Vakko continued to branch out in diverse related businesses:[17]

  • In 2011, the Vitali Hakko Creative Industries Library opened focusing on fashion, architecture, painting, design, cinema and music-related publications
  • In 2013, the Vakko Esmod Fashion School launched in collaboration with the École supérieure des arts et techniques de la mode (ESMOD) of Paris, established in 1841
  • In 2016, Vakko opened the first Vakko Patisserie branch, and introduces a new brand for all of its diverse food and beverage services, Vakko L'Atelier

Istancool2012 hosted important names from the fashion and art world, such as French Vogue editor Carine Roitfeld, famous photographer Mario Sorrenti and artist Pınar Yolaçan.[23]

Also in 2012, Hartford and Riviera Maison brands were incorporated into Vakko Holding. [24]

Retail store formats

[edit]

As of 31 December 2023 there were 181 points of sale: 29 in the department store division, 44 Vakko Boutique, 27 Vakkorama, 51 W Collection, 15 Vakko Outlet, 10 Vakko Wedding and 5 Vakko Home stores.[25]

As of June 2024, Vakko lists the following retail divisions and formats:[26]

Division/
format 		Geographical presence Remarks
Istanbul Other
Vakko department store division
Full-line
Vakko
department
stores

Former:

Ankara:

Former:

  • Kızılay, Çankaya (1973–2002)[29][30]

İzmir

  • Hilltown İzmir mall, Yalı, Karşıyaka
  • İstinye Park İzmir mall, Bahçelerarası, Balçova

Former:

  • Alsancak, Konak (1979–?)[31]

Elsewhere

  • Adana, 01 Burda mall
  • Antalya (2): Vakko and Vakko Cadde both in Şirinyali, Muratpaşa
  • Bodrum, Mandarin Oriental Hotel
  • Bursa
 [29]
[26]



Vakko
Christofle
  • Ankara, Atakule mall
Vakko
Couture
Vakko
Fabiana
Filippi
Vakko
Kuzu
Effect
  • Ankara, Züfrü Tigrel St., Oran, Çankaya
Vakko
Mare
  • Bodrum
  • İzmir ("Swiss", Celal Bayar, Çeşme)
 Swim- and beachwear
Vakko
Mare &
Fabiana
Other divisions
Vakko
Boutique/
Vakko
Kiosk

Istanbul (20):

Boutique (27):

Kiosk (4):

  • Adana: M1 Adana
  • Ankara (2): Antares, Bilkent Center
  • Bodrum: Midtown Bodrum AVM

Former:

Format launched 1993[29]
Vakko Home
  • Bodrum
  • Bursa
  • İzmir (Çeşme Marina)
 Format launched in 2009 [29]
Vakko Wedding
  • Adana
  • Ankara
  • Antalya
  • Bursa
  • İzmir
Vakko Outlet
  • 8 locations
Vakkorama
  • 9 locations
  • İzmir (4)
  • Bodrum area (3)
  • Ankara (3)
  • Bursa (2)
  • Adana
  • Antalya
 23 locations. Launched in 1982,[29] youth lifestyle stores with fashion, gifts, electronics, music, and art. [32][33]
V2K Designers Since 2000 a designer-focused section within Vakkorama and since 2015 also in Vakko full-line department stores. Its original name was Vakkorama V2K.[29]
Vakko L'Atelier
  • Vakko Patisserie bakery, ice cream, chocolates (counter for takeaway and sales of packaged items)
  • Vakko Bistrot full-service bistro
 [34]

Defunct formats as of June 2024:

  • Vakko 365 Single location at Kanyon mall, converted in 2020 from a Vakko dept. store. Offered current as well as previous-season fashion.[28]

Bağdat Avenue (Suadiye) store

[edit]

Since 1996, the Vakko department store's Suadiye branch has been located in a historic yalı (typical wooden villa/summer house) along the upscale Bağdat Caddesi on the Asian side of Istanbul. In the survey by Kadıköy Platformu asking which store consumers liked the most for its appearance and displays, 76% answered the Vakko Suadiye mansion. Vakko's December seasonal decorations are especially popular, with multiple decorated trees (Christmas tree/New Year tree-style) and a merry-go-round in front of the store, and more trees, wreaths and candles within. In 2012 the store created artificial snow which fell in front of the store.[35][36][37] For New Year's 2018, newspaper Hürriyet awarded Vakko Suadiye the status of "best decorated stores in the city".[38]

Non-retail businesses

[edit]
  • Vakko Hotel and Residence, Istanbul[39]
  • Vakko Esmod, fashion institute (educational institution)[40]
  • VET Vakko School of Hospitality and Service, in partnership with the École hôtelière de Lausanne (Lausanne Hotel School, Switzerland) opened 2024[41]
  • Vitali Hakko Creative Industries Library[42]
  • Power Media (PowerFM launched 1992,[29] see below)

Power Media

[edit]

Power Media a.k.a. Power Grup, with about 15% of the radio market in Türkiye in 2014[43] whose operations include:[44]

    • Radio stations (tr), Power FM,(tr) Power TürkFM(tr) Radyo Fenomen, Power Love FM[45]
    • Power TV(tr) Power Garage TV,[45] PowerTürk TV, Power Dance TV, Power Love TV, PowerTürk Akustik TV, PowerTürk Slow TV, and PowerTürk Taptaze TV[46] music video channels[47]

The Power Group was launched in 1992 with Power FM, a national radio station, followed by Power XL and PowerTürk radio, PowerTürk television in 2003, Radyo Fenomen in 2008, Power Garage TV in 2012 and Power Love FM in 2012. 160 employees work at the Power Media Center (joint HQ building with Vakko) that includes radio and TV studios.[45]

References

[edit]
  1. ^ "Vakko Headquarters and Power Media Center / REX". Arch Daily. 10 February 2009. Retrieved 25 April 2012.
  2. ^ "Türkiye moda devini uğurladı". Hurriyet (in Turkish). 12 December 2007. Retrieved 14 May 2024.
  3. ^ "Vakko Tekstil ve Hazir Giyim Sanayi Isletmeleri AS (VAKKO.IS)". Reuters. Retrieved 25 April 2012.
  4. ^ Karen M. Morin, Jeanne Kay Guelke – 2007 – Aperçu – Autres éditions
  5. ^ Turkey – Page 192 Rosie Ayliffe, Marc S. Dubin, Terry Richardson – 2003
  6. ^ Istanbul City Guide
  7. ^ "Stores", Vakko official website
  8. ^ "Heritage", Vakko website
  9. ^ "Vakko Beyoğlu'ndan gidiyor yerine en büyük Mango geliyor" ("Vakko leaves Beyoğlu and is replaced by the biggest Mango"), Hürriyet, 29 June 2006
  10. ^ a b c d e "History". vakko.com (in English and Turkish). Istanbul. Archived from the original on 28 January 2017. Retrieved 10 October 2021.
  11. ^ a b "Adını modayla özdeşleştiren marka" [The brand that identifies its name with fashion]. Hürriyet (in Turkish). 17 July 2013. Archived from the original on 1 February 2020. Retrieved 10 May 2024.
  12. ^ a b c d "Vakko, 80 yıldır yerli ve millî bir marka" [Vakko has been a local and national brand for 80 years]. hizmetix.com (in Turkish). 21 January 2019. Archived from the original on 10 October 2021. Retrieved 10 October 2021.
  13. ^ a b c d "Vakko'nun Tarihi" [History of Vakko]. vakkoesmod.com (in Turkish). Istanbul. Archived from the original on 19 September 2020. Retrieved 10 October 2021.
  14. ^ Ranson, Geraldine (25 March 1979). "Turkish delight". Sunday Telegraph. p. 11. Retrieved 15 May 2024.
  15. ^ a b "Vakkorama'nın Tarihçesi". vakkorama.com (in Turkish). Archived from the original on 3 November 2007. Retrieved 10 October 2021.
  16. ^ Menkes, Suzy (4 December 2006). "A futuristic mall is new Turkish playground". The New York Times. Retrieved 14 May 2024.
  17. ^ a b "Vakko Hotel & Residence: Heritage". Vakko Hotel. Retrieved 14 May 2024.
  18. ^ "The Vakko Fashion Center". REX. Retrieved 14 May 2024.
  19. ^ "Vakko Fashion Center & Power Media Centre by REX". Dezeen. 23 April 2010. Retrieved 14 May 2024.
  20. ^ "Vakko Fashion and Power Media Center | 2010-11-15 | Architectural Record". Architectural Record. Retrieved 14 May 2024.
  21. ^ Menkes, Suzy (11 April 2011). "Stephen Jones Pulls in the Crowds, Hats in Hand". The New York Times. Retrieved 14 May 2024.
  22. ^ "Stephen Jones: The Accent of Fashion". Istanbul '74. Retrieved 14 May 2024.
  23. ^ "Turkish Delight". W Magazine. 1 September 2012. Retrieved 14 May 2024.
  24. ^ "Vakko Tekstil – VAKKO Hisse Senedi | anapara.com". Anapara (in Turkish). 22 December 2016. Retrieved 14 May 2024.
  25. ^ "31.12.2023 Aralık Faaliyet Raporu" [Quarterly Activity Report December 31, 2023]. Vakko Investor Relations (in Turkish). 31 December 2023. p. 8. Retrieved 14 June 2024. 31 Aralık 2023 itibarıyla 29 Vakko, 44 Vakko Boutique, 27 Vakkorama, 51 W Collection, 15 Vakko Outlet mağazasının yanı sıra, 15 konsept mağaza ve mono marka butikler (Vakko Wedding, Vakko Home) olmak üzere, toplam 181 noktada Vakko Dostları ile buluşuyoruz.
  26. ^ a b "Mağazarlar" [Stores]. Vakko (in Turkish). Retrieved 14 May 2024.
  27. ^ Cengiz Bilgin, Demet (29 June 2006). "Vakko Beyoğlu'ndan gidiyor yerine en büyük Mango geliyor" [Vakko goes from Beyoğlu and comes the biggest Mango instead]. www.hurriyet.com.tr (in Turkish). Retrieved 13 June 2024.
  28. ^ a b "Vakko'nun Yeni̇ Mağazacilik Konsepti̇ Vakko 365" [Vakko's New Store Concept, Vakko 365] (in Turkish). 27 August 2020. Retrieved 13 June 2024.
  29. ^ a b c d e f g "Tarihçe". Vakko (in Turkish). Retrieved 13 June 2024.
  30. ^ Şumnu, Umut; Uluyurt, Begüm. "Ankara'nın Kentsel Yaşamına İz Bırakmış Bir Mekân: Vakko Kızılay Mağazası" [A Place that Left its Mark on Ankara's Urban Life: The Kızılay Store of Vakko]. Ankara Araştırmaları Dergisi / Journal of Ankara Studies (in Turkish). p. 195. Retrieved 14 June 2024. Vakko mağazalarına özellikle de Vakko'nun Ankara'daki mağazasına odakla- nılmaya çalışılmış ve 2002 yılında kapanan ve Ankara'nın kentsel yaşamında önemli bir yeri olan bu mağaza belge- lenmeye çalışılmıştır. ("the study tried to focus on Vakko stores, especially Vakko's store in Ankara, and tried to document this store, which was closed in 2002 and had an important place in the urban life of Ankara.")
  31. ^ Daners, Peter; Ohl, Volker; Latzke, Hans E.; Dorn, Wolfgang (24 May 2016). DuMont Reise-Handbuch Reiseführer Türkei, Westtürkei, Zentralanatolien (in German). Mair Dumont DE. ISBN 978-3-7701-7928-2. Retrieved 15 June 2024. Vakko...Plevne Bulv. 17, Alsancak...Das beste Kaufhaus der Westküste ("the best department store on the west coast")
  32. ^ "Hakkımıda" [About Us]. Vakkorama. Retrieved 8 May 2024.
  33. ^ a b "Mağazalar" [Stores]. Vakkorama (in Turkish). Retrieved 13 June 2024.
  34. ^ "Home". Vakko L'Atelier. Retrieved 8 May 2024.
  35. ^ Cankurt, Bülent. "Kar'lı alışveriş yine başlıyormuş" [Shopping with "snow" begins again]. Sabah (in Turkish). Retrieved 13 June 2024.
  36. ^ "Yeni yılın ışıltısı sokakları sardı" [The sparkle of the new year engulfed the streets]. www.hurriyet.com.tr (in Turkish). 25 December 2021. Retrieved 13 June 2024.
  37. ^ "Suadiye Vakko Köşkü yine birinci" [Suadiye Vakko Mansion comes in first, again]. Kadıköy Life (in Turkish). 2 January 2017. Retrieved 13 June 2024.
  38. ^ "2018'e ışıl ışıl merhaba" [Bright hello to 2018]. www.hurriyet.com.tr (in Turkish). 15 December 2017. Retrieved 13 June 2024.
  39. ^ "Vakko Hotel & Residence". www.vakkohotel.com. Retrieved 8 May 2024.
  40. ^ "Home". Vakko Esmod. Retrieved 8 May 2024.
  41. ^ "Home". Vakko School of Hospitality and Service (in Turkish). 17 October 2023. Retrieved 8 May 2024.
  42. ^ "Vitali Hakko Kreatif Endüstriler Kütüphanesi - Vakko". Vakko. Retrieved 8 May 2024.
  43. ^ "The Convergence of Internet and Radio in Turkey in Perspective of Distribution and Audience". The Turkish Online Journal of Design, Art and Communication. 4 (3): 47–54. July 2014. Retrieved 14 May 2024.
  44. ^ "Home". Power Media. Retrieved 14 May 2024.
  45. ^ a b c "ThePowerGroup". LinkedIn. Retrieved 15 May 2024.
  46. ^ "TV's". PowerApp (in Turkish). Retrieved 15 May 2024.
  47. ^ "PowerTV pitch". Fehmican. Retrieved 14 May 2024.
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