Pony (make-up artist)

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In this Korean name, the family name is Park.
Pony
포니
Pony in December 2015
Born
Park Hye-min

1990 (age 33–34)[1][2]
South Korea
NationalityKorean
Occupations
Years active2010–present
YouTube information
Channel
Years active2015–present
Genres
Subscribers5.96 million[3]
Total views344.84 million[3]
100,000 subscribers
1,000,000 subscribers
Last updated: October 28, 2023
Korean name
Hangul
박혜민
Revised RomanizationBak Hyemin
McCune–ReischauerPak Hyemin
Stage name
Hangul
포니
Revised RomanizationPoni
McCune–ReischauerPóni

Park Hye-min (born 1990),[1][2] known professionally as Pony or Pony Park, is a South Korean make-up artist, blogger, and Beauty YouTuber. Pony is credited with popularizing Korean beauty trends worldwide.[4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career.[5]

Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.

Career[edit]

The name "Pony" came from her nickname at school, which she has used as her online name since.[4] Having enjoyed drawing since childhood,[6] Pony kept a blog on Cyworld and also began practicing make-up looks while she was a third-year high school student.[7][4] She began posting video tutorials at the request of other users, which were positively received.[4][8] Pony went to university to become a graphic designer and later worked at an office.[6] In 2010, she was approached by a publisher to write a series of books on make-up tips, which were later released in 2011, 2012, and 2014 in Taiwan, Thailand, Indonesia, China, and Japan.[4][6][9] She eventually quit her job to pursue make-up full-time.[8] For a while, she also worked as a make-up artist for singer CL.[6][10]

After launching her YouTube channel, Pony Syndrome, in 2015,[6] Pony gained over 4,400,000 subscribers in 2018.[7][10] This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.[4][6] In addition to posting make-up looks, Pony also created tutorials for celebrity transformations.[11]

In 2015, Pony launched her make-up brand, Pony Effect, through the Korean beauty retailer Memebox.[6][12]

Personal life[edit]

Pony married her boyfriend in May 2017, whom she had been dating for 10 years.[2][13] In addition to speaking her native language, Korean, Pony is also fluent in English.[9]

Endorsements[edit]

Pony has been a brand ambassador for Etude House since 2014.[14] In 2018, Pony became a brand ambassador for Bobbi Brown,[15] including releasing a promotional song titled "Outta My Mind."[16] In 2019, Pony released collaboration make-up collections with MAC Cosmetics,[8][17] ColourPop Cosmetics, Revolve, Etude House,[18][19] and NYX Professional Makeup.[20] For her collaboration with MAC Cosmetics, Pony released a digital single, "Divine", to promote its release.[21] In 2020, she became the first Korean collaborator of the brand Morphe.[19]

Discography[edit]

Title Year Peak chart
positions 		Sales Album
KOR
[22]
"Outta My Mind" 2018 — — Non-album single
"Divine" 2019 — — Non-album single
"—" denotes releases that did not chart.

Publications[edit]

Korean[edit]

Year Title Publisher ISBN
2010 Pony's Secret Make-up Book (포니의 시크릿 메이크업북) Login ISBN 978-8964803950
2011 Pony's Special Make-up Book (포니의 스페셜 메이크업북) Login ISBN 978-8964806029
2012 Pony's Celeb Make-up Book (포니의 셀럽 메이크업 북) Login ISBN 978-8964808580
2014 Pony's Style Make-up Book (포니의 스타일 메이크업 북) Login ISBN 979-1155093122

Japanese[edit]

Year Title Publisher ISBN
2014 "Kawaii Kao" wa Tsukurumono! Himitsu no Ulzzang Make (“かわいい顔"はつくるもの! 秘密のオルチャンメイク) (lit. Creating a Cute Face! The Secret Ulzzang Make-up) Sweet Thick Omelet ISBN 978-4907061081
2016 Watashi no Jijo Ichiban "Moreru" Himitsu no Ulzzang Make II (わたし史上いちばん“盛れる"秘密のオルチャンメイクII) (lit. My Best Beautification Ever: The Secret Ulzzang Make-up II)[23] Sweet Thick Omelet ISBN 978-4907061173

References[edit]

  1. ^ a b "Pony Park". Forbes. Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  2. ^ a b c Lee, Joo-hyon (August 11, 2017). "Age Of You – ⑦ PONY 28". Vogue Korea (in Korean). Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  3. ^ a b "About Pony Syndrome". YouTube.
  4. ^ a b c d e f Lee, Woo-young (March 22, 2016). "Pony, trendsetter of K-beauty". The Korea Times (in Japanese). Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  5. ^ "30 Under 30 Asia 2017: The Arts". Forbes. Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  6. ^ a b c d e f g Builder, Maxine (November 3, 2015). "Who Is Pony Makeup? 7 Things To Know About Korea's Most Famous Beauty Guru". Bustle. Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  7. ^ a b Horie, Chihiro (December 15, 2018). "どんなメイクも自由自在！世界が注目するPONYとは". Numero Tokyo (in Japanese). Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  8. ^ a b c "Make-Up Artist Pony Park Talks Us Through Her Tarot Card-Inspired Collection For MAC". Elle UK. October 21, 2019. Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  9. ^ a b Sharma, Jeena (January 23, 2020). "YouTuber Pony Park Says Your 17-Step Beauty Routine Does Nothing". Paper. Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  10. ^ a b Tomono, Maho (October 1, 2018). "YouTubeでも大人気！ メイクアップアーティストPONYが明かす旅のビューティTIPS。Inside My Suitcase". Vogue Japan (in Japanese). Archived from the original on October 2, 2018. Retrieved June 2, 2020.
  11. ^ Fuller, Gillian (March 17, 2017). "Pony Makeup, a Korean Beauty Blogger, Is the Master of Celebrity Transformations". Allure. Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  12. ^ Kokalitcheva, Kia (August 10, 2016). "How This Korean Beauty Startup Uses Data to Keep Up With Trends". Fortune. Archived from the original on February 9, 2019. Retrieved August 26, 2019.
  13. ^ Bae, Bae-ram (May 9, 2019). "'뷰티 유튜버' 포니, 10년 사귄 남자친구와 5월 결혼". Insight (in Korean). Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  14. ^ Oh, Yeon-ju (October 27, 2014). "에뛰드하우스, 동남아시아 내 첫 플래그십 스토어 싱가포르에 오픈". Herald Corp (in Korean). Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  15. ^ Wu, Sarah (January 5, 2018). "Makeup Artist Pony on Her Bobbi Brown Skin Long-Wear Weightless Foundation Campaign". Teen Vogue. Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  16. ^ Kim, Soo-kyung (September 24, 2019). "메이크업 아티스트 포니, 싱글 앨범 '디바인' 발매...맥과 협업". Korea Economic Daily (in Korean). Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  17. ^ Abelman, Devon (September 24, 2019). "MAC Is About to Drop a Tarot Card-Inspired Collection With K-Beauty Star Pony". Allure. Archived from the original on February 15, 2020. Retrieved June 2, 2020.
  18. ^ Teo, Kayce (August 1, 2019). "10 Best Eyeshadow Palettes Under $50". Harper's Bazaar Singapore. Archived from the original on November 23, 2020. Retrieved June 2, 2020.
  19. ^ a b "Morphe Is Bringing Its Amazing Palettes to Korea With the Help of Pony". Allure. January 14, 2020. Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  20. ^ "【NYX Professional Makeup】韓国メイクアップアーティストPONYセレクト「PONY BITTI×NYX Professional Makeup Collection」限定発売". Model Press (in Japanese). August 9, 2019. Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  21. ^ Lee, Ho-yeon (September 24, 2019). "메이크업 아티스트 포니, 가수로 깜짝 변신…27일 첫 싱글 낸다". Hankook Ilbo (in Korean). Archived from the original on June 3, 2020. Retrieved June 2, 2020.
  22. ^ "Gaon Digital Chart". Gaon Music Chart. Archived from the original on November 25, 2016. Retrieved June 3, 2020.
  23. ^ "カリスマメイクアップアーティストPONY ベストセラーメイクBOOK 待望の第 2 弾発売開始!". Sweet Thick Omelet (in Japanese). April 28, 2016. Archived from the original on June 3, 2020. Retrieved June 2, 2020 – via PR Times.
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