Na Batida
| "Na Batida" | ||||
|---|---|---|---|---|
 | ||||
| Single by Anitta | ||||
| from the album Ritmo Perfeito | ||||
| Language | Portuguese | |||
| Released | July 29, 2014 | |||
| Recorded | 2014; U.M. Music Studios (Rio de Janeiro, Brazil) | |||
| Genre | ||||
| Length | 2:43 | |||
| Label | Warner Music | |||
| Songwriter(s) |
| |||
| Producer(s) |
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| Anitta singles chronology | ||||
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| Music video | ||||
| "Na Batida" on YouTube | ||||
"Na Batida" (transl. On The Beat) is a song by the Brazilian singer, songwriter and dancer Anitta.[1] Recorded for her first live album Meu Lugar (2014) and her second studio album Ritmo Perfeito (2014), Anitta composed the song with Umberto Tavares and Jefferson Junior. The recording of the live version took place on February 15, 2014, at the HSBC Arena, while the studio edition was recorded at U.M. Music the same year. The track features a rapid tempo and derives from funk. Na Batida was released as the second single from the project on July 29, 2014 by Warner Music.[2]
Music video[edit]
The music video was released on YouTube on July 29, 2014.o[3] Anitta used a thick stocking to record the video at the Cedros Palace in São Paulo, in early July. Recording went through the night until 3:00 on day 2. The production was from Conspiração Filmes and Sabrina Sato, Yan Acioli was responsible for the looks used by the singer, who was combed by Thiago Fortes and made up by Sandro Brizo.[4] For the recording, she wore four different looks, from long dresses to low-cut bodies.
Anitta choreographed the song in multiple settings: a press conference, on the street, in a ballet studio, etc. Anitta has a rival who gets jealous of her boyfriend and deflates one of her tires. At the end of the clip, the rival's boyfriend takes Anitta on a motorcycle ride.[5][6]
Anitta informed her fans on June 29 that it would only be released after 500,000 hits with the hashtag "#AnittaNaBatida" showed up on Facebook, Twitter and Google+. The test was passed the same day.[7][8] The music video has surpassed 100 million views on YouTube, the singer's fourth to reach that mark.[9]
Promotion[edit]
The singer presented the song live on the television shows Encontro Com Fátima Bernardes on June 11, 2014,[10] Esquenta! on July 13, 2014, on July 26, 2014, on Altas Horas and on October 17, 2014 on Programa do Jô.[11]
Track listings[edit]
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Charts[edit]
| Chart (2014) | Peak position |
|---|---|
| Brazil (Brasil Hot 100 Airplay)[12][13] | 3 |
| Brazil (Billboard)[14][15] | 4 |
Awards and nominations[edit]
| Year | Awards ceremony | Award | Results | Ref. |
|---|---|---|---|---|
| 2014 | Prêmio F5 | Hit of the Year | Nominated | |
| 2014 | Multishow Brazilian Music Award | Best Music Video | Won |
References[edit]
- ^ "Anitta - Na Batida - News". iTunes Store. 31 May 2014. Retrieved May 30, 2014.
- ^ "Anitta e seu mais novo sucesso 'Na Batida'". Rede Globo TV. 30 May 2014. Retrieved May 27, 2014.
- ^ "Após mais de 500 mil compartilhamentos de hashtag, Anitta lança o aguardado videoclipe de "Na Batida"". POPLine (BRA). Retrieved May 27, 2014.
- ^ "Veja o novo clipe de Anitta, da música 'Na batida'". Ego.Globo.com (BRA). Retrieved May 27, 2014.
- ^ "Após mais de 500 mil compartilhamentos de hashtag, Anitta lança o aguardado videoclipe de "Na Batida"". POPLine (BRA). Retrieved May 27, 2014.
- ^ "Veja o novo clipe de Anitta, da música 'Na batida'". Ego.Globo.com (BRA). Retrieved May 27, 2014.
- ^ "Após mais de 500 mil compartilhamentos de hashtag, Anitta lança o aguardado videoclipe de "Na Batida"". POPLine (BRA). Retrieved May 27, 2014.
- ^ "Veja o novo clipe de Anitta, da música 'Na batida'". Ego.Globo.com (BRA). Retrieved May 27, 2014.
- ^ "Na Batida (Clipe Oficial) - Anitta". YouTube. Retrieved May 27, 2014.
- ^ "Veja o novo clipe de Anitta "Na Batida"". Ego. 30 May 2014. Retrieved May 27, 2014.
- ^ "Após mais de 500 mil compartilhamentos de hashtag, Anitta lança o aguardado videoclipe de "Na Batida"". Portal PopLine. 28 May 2014. Retrieved May 27, 2014.
- ^ "Too 100 Billboard Brasil - Semanal". Billboard Brasil (in Portuguese). Retrieved May 27, 2014.
- ^ "Após mais de 500 mil compartilhamentos de hashtag, Anitta lança o aguardado videoclipe de "Na Batida"". POPLine (BRA). Retrieved May 27, 2014.
- ^ "Ranking Crowley - Filtrar por "São Paulo" no período: setembro de 2014". 8 June 2012. Retrieved May 27, 2014.
- ^ "Veja o novo clipe de Anitta, da música 'Na batida'". Ego.Globo.com (BRA). Retrieved May 27, 2014.
- ^ "Prêmio F5 - Hit do Ano". December 2014.