Máxima (magazine)

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Máxima
Editor-in-chiefSofia Lucas
Categories
FrequencyMonthly
PublisherCofina Media
Founded1988 (1988)
First issueOctober 1988
Final issueJune 2020
CompanyCofina
CountryPortugal
Based inLisbon
LanguagePortuguese
WebsiteMaxima

Máxima was a monthly women's fashion magazine published in Lisbon, Portugal, which was the Portuguese version of the French women's magazine Madame Figaro. The magazine was in circulation between 1988 and 2020.

History and profile[edit]

Máxima started in 1988 as a Portuguese version of Madame Figaro, being the first international edition of the magazine.[1][2] The first issue was published in October 1988.[3] The founding publisher was Edirevistas Sociedade Editorial S.A.[1][4] The magazine is owned by Cofina[5][6] and is published by Cofina Media on a monthly basis.[7] Its headquarters is in Lisbon.[7][8]

As of 2015 Sofia Lucas was the editor-in-chief of Máxima.[9] The magazine publishes a list of Women of the Year.[4] The major topics for the monthly are fashion and beauty, but it also covers all women-related news.[5] In March 2015 the magazine organized an exhibition, 100 Homens Sem Prenceitos: Um Passo Pela Igualidade (Portuguese: 100 Men without Prejudices: A Step for Equality), to mark International Women's Day.[9] In the event leading Portuguese men from different fields, including Simão Morgado, Ruben Alves and Tomás Barroso, were photographed wearing women's shoes to increase awareness about women's rights and to financially support for breast cancer research.[9] The photos were exhibited at Lisbon's Centro Cultural de Belém.[9]

Máxima ceased publication in June 2020 due to low circulation figures.[10]

Circulation[edit]

In 1995 Máxima was the fifth best-selling women's magazine in Portugal with a circulation of 49,000 copies.[2] The magazine sold 59,000 copies in 2007.[11] The monthly had a circulation of 57,397 copies in 2010 and 52,618 copies in 2011.[12] Máxima sold 45,787 copies in 2012.[12] Its 2019 circulation was 20,866 copies.[10]

See also[edit]

References[edit]

  1. ^ a b "Madame Figaro International: 3 centuries of brand history" (PDF). Figaro Medias. February 2010. Archived from the original (PDF) on 17 April 2015. Retrieved 11 April 2015.
  2. ^ a b Kristin Hohenadel (17 April 1995). "'Figaro' Fashions Own Global Niche". Ad Age. Paris. Retrieved 11 April 2015.
  3. ^ "Magazines". Cofina. Retrieved 21 April 2020.
  4. ^ a b "Maxima (Portugal)". Publicitas. Retrieved 12 May 2015.
  5. ^ a b "Magazines". Cofina. Retrieved 11 April 2015.
  6. ^ "Battle for Media Assets Heats Up As BPI-Cofina Raises Bid for Investec". The Wall Street Journal. Lisbon. 2 September 1999. Retrieved 11 April 2015.
  7. ^ a b "Maxima". Magazine Express. Retrieved 11 April 2015.
  8. ^ "Maxima Portugal". Fashion Model Directory. Retrieved 11 April 2015.
  9. ^ a b c d Misha Pinkhasov (9 March 2015). "In Her Shoes: Portuguese Men Heel for Women's Rights". Huffington Post. Retrieved 11 April 2015.
  10. ^ a b Ana Kotowicz; Maria Ramos Silva (15 May 2020). "Revista Máxima chega ao fim. Cofina já não publica edição de julho". Observador (in Portuguese). Retrieved 6 February 2024.
  11. ^ Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). ZenithOptimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 11 April 2015.
  12. ^ a b "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 11 April 2015.

External links[edit]

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