Louis Messina

From Wikipedia, the free encyclopedia
Louis Messina
NationalityAmerican
OccupationPromoter
OrganizationMessina Group
Known forPromotion of Taylor Swift
George Strait

Louis Messina is an American concert promoter who is best known for promoting Taylor Swift and George Strait.

Early life[edit]

Louis Messina's father was “Leapin’ Lou” Messina a New Orleans Boxing promoter. Living across the street from New Orleans’ Municipal Auditorium, his father took him to an Elvis Presley concert when he was 7 years old leading to his interest in music.[1]

Music career[edit]

In 1975 Messina co-founded PACE Concerts.[2] Messina founded the annual summer rock concert series Texxas World Music Festival (1978–1988) Texxas Jam. It was held in Dallas at the Cotton Bowl, and in Houston, at either the Astrodome or Rice Stadium on the campus of Rice University. He also conceived of OzzFest with Sharon Osborne.[3][4] Messina also promoted concerts in outdoor amphitheaters which reshaped the concert business.[5] In 1997 Pace Concerts was bought by SFX.[6] After SFX was sold to Clear Channel in 2000,[7] Messina went out on his own to promote George Strait.[8][9] His promotion of George Strait lead to him working with other artists including Taylor Swift and Ed Sheeran.[10] Thru 2022 Louis has promoted shows grossing over $4.5 Billion.[11] Messina received the Tony Martell Lifetime Entertainment Achievement Award.[12][13] Messina also received the CMA Touring Lifetime Achievement Award.[14]

References[edit]

  1. ^ Fishes, Mobile Loaves & (2020-03-09). "Louis Messina: Just a Kid From the Streets of New Orleans". Mobile Loaves & Fishes. Retrieved 2022-11-07.
  2. ^ A Conversation With Louis Messina, CEO of Messina Touring Group - EAMC Virtual 2021, retrieved 2022-11-07
  3. ^ "Lou-minary: Louis Messina's Midas Touch - Pollstar News". 2022-09-12. Retrieved 2022-11-07.
  4. ^ "Louis Messina 50th Anniversary Special: The Pollstar Interview - Pollstar News". 2022-11-07. Retrieved 2022-11-08.
  5. ^ Waddell, Ray (2015-10-11). "From the Desk Of…Louis Messina, CEO/Founder of Messina Touring Group". Billboard. Retrieved 2022-11-07.
  6. ^ Sandler, Adam (1997-12-28). "SFX picks up promoter Pace". Variety. Retrieved 2022-11-07.
  7. ^ "Clear Channel buying SFX in $4.4B deal - Feb. 29, 2000". money.cnn.com. Retrieved 2022-11-07.
  8. ^ "Promoter 101 # 60 - Messina Touring Group's Louis Messina and Shaw Ent's Simon Shaw". #promoter101. Retrieved 2022-11-07.
  9. ^ Louis Messina on InnerVIEWS with Ernie Manouse, retrieved 2022-11-26
  10. ^ "2022 Impact 50: Louis Messina - Pollstar News". 2022-05-16. Retrieved 2022-11-07.
  11. ^ "The Louis Messina Tapes: 'A Street Kid from New Orleans' on 50 Years of Live Highs and Lows - Pollstar News". 2022-11-07. Retrieved 2022-11-07.
  12. ^ "The Stars Align For T.J. Martell 9th Annual Nashville Honors Gala". MusicRow.com. 2017-02-28. Retrieved 2022-11-07.
  13. ^ "T.J. Martell Foundation 9th annual Nashville Honors Gala". www.tennessean.com. Retrieved 2022-11-07.
  14. ^ Willman, Chris (2018-12-07). "Promoter Louis Messina Set for Lifetime Achievement Honor at CMA Touring Awards". Variety. Retrieved 2022-11-07.

Boxing record for Louis Messina from BoxRec (registration required)