Fry Group Foods

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Fry Group Foods (Pty) Ltd
The Fry Family Food Co.
Company typePrivate
IndustryFood
Founded1991; 33 years ago (1991) in Durban, South Africa
Founders
  • Wally Fry
  • Debbie Fry
Headquarters
Durban
,
South Africa
Areas served
Worldwide
Key people
Wally Fry (Founder)

Tammy Fry (Co-Founder) Debbie Fry (Founder)

Hayley Fry (Co-Founder)
ProductsMeat analogues
Production output
40 tons per day (2018)
BrandsFry's
Number of employees
400 (2018)
Websitefryfamilyfood.com
Footnotes / references
[1][2][3]

Fry Group Foods is a manufacturer of vegan meat substitutes founded by South Africans Wally and Debbie Fry in 1991.[1][4] In March 2020 it joined LIVEKINDLY Collective, the global plant-based food company.

History[edit]

Wally Fry is a vegan convert who once ate meat and traded livestock for a living.[1][2] He decided to follow the example of his vegetarian wife Debbie and daughter Tammy after observing the inhumane conditions in a working pig farming facility built by his own construction firm. The couple created meat substitutes in their Durban home for personal consumption to help Wally adapt to his new meat-free diet.[1][5] Due to growing demand from others, they eventually registered a company to manufacture meat substitutes on a commercial scale in 1991. As public demand for vegan food in South Africa was marginal at the time, the company had to innovate as a manufacturer in a new market.[1][3][5] Since inception, the company has also advocated for a plant-based diet via public awareness campaigns including Meat-Free Monday and Veganuary.[2][3]

Locations[edit]

In 1998 the company began exporting its meat substitutes from South Africa to Australia, where its headquarters have been based since 2014.[1][2] As of 2018 its frozen food products, which are manufactured in a custom-built factory in Durban and by a contractor in Cornwall, are sold by supermarket chains and other retailers in over 30 countries.[1][2][3] In 2020 the brand became part of the stable of plant-based food brands under LIVEKINDLY Collective - opening up its export market potential. Currently its biggest markets are South Africa, UK and Australia.

Products[edit]

The product range initially consisted of only a handful of basics including sausages, hot dogs, and burger patties.[1][5] As of 2023 it has expanded to include more than 40 products —including schnitzels, sausage rolls, chicken-style nuggets, stir-fry strips, pea protein mince, plant-based popcorn (chick'n style), polony and more—which are made without any meat, egg, or dairy ingredients.[1][2][4] The unpatented plant-based meat substitutes are made from legumes, grains, natural flavourings, and spices, and do not contain any genetically modified ingredients.[6][7]

Reception[edit]

Endorsements[edit]

Awards[edit]

Fry Group Foods has won numerous awards for its products. It received the 2010 Ernst & Young Entrepreneur of the Year Award (Emerging category) from the Ernst & Young South Africa chapter,[3][6] the 2013 Green Lifestyle Award for Food (Company),[9] the 2016 Food Bev SETA Gold Award (Medium Companies category),[10] and the 2017 Anuga Taste Innovation Award for Soy and Flaxseed Schnitzel.[2][5] It was the recipient of the VegfestUK Award for Best Vegan "Meat" in 2017,[5] 2018,[11][12]

See also[edit]

References[edit]

  1. ^ a b c d e f g h i Fox, Katrina (20 June 2018). "Meet The Former Livestock Agent Who Started An International Vegan Food Business". Forbes. Archived from the original on 28 May 2019. Retrieved 25 January 2020.
  2. ^ a b c d e f g "Fry′s Family Foods: ′Making Vegan Food that is Good for People, Animals and Planet′". vegconomist. 14 September 2018. Archived from the original on 27 January 2020. Retrieved 27 January 2020.
  3. ^ a b c d e "Fry's flies high with Entrepreneur Award". bizcommunity.com. 25 November 2010. Retrieved 29 January 2020.
  4. ^ a b "Fry Group Foods cooks up a storm as it takes firm's vegetarian nutrition to India". IOL. 7 July 2010. Archived from the original on 25 January 2020. Retrieved 25 January 2020.
  5. ^ a b c d e "Principles before profit drives vegetarian meat alternatives brand". South African Food Review. 4 January 2018. Archived from the original on 27 January 2020. Retrieved 27 January 2020.
  6. ^ a b Terblanche, Barrie (21 February 2011). "Fry me to the moon". Mail & Guardian Online. Archived from the original on 20 December 2016. Retrieved 27 January 2020.
  7. ^ "#MeatFreeMondays with Fry Family Food Co". Just A Mamma. 21 January 2019. Retrieved 29 January 2020.
  8. ^ "Fry's Family Foods ( Fry Group Foods Pty Ltd )". Vegetarian Society. Retrieved 29 January 2020.
  9. ^ "The 2013 Green Lifestyle Awards". Green Lifestyle Magazine. 12 December 2013. Archived from the original on 6 March 2019. Retrieved 27 January 2020.
  10. ^ "Fry's Family Foods wins top SETA Award". bizcommunity.com. 14 December 2016. Retrieved 29 January 2020.
  11. ^ "VegfestUK Awards 2018 – Full Results". VegfestUK. 27 October 2018. Archived from the original on 27 January 2020. Retrieved 27 January 2020.
  12. ^ 2020 and 2021

External links[edit]

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