FFFACE.ME

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FFACE.ME
Company typePrivate
Founded2019
FounderDmytro Kornilov
HeadquartersKyiv, Ukraine
Websitehttps://ffface.me/

FFFACE.ME is an international company that creates AR filters and mirrors, digital clothing, virtual influencers, and metaverse projects.[1][2]

FFFACE.ME created projects for various brands including L’Oreal, Prada Beauty, MUGLER Beauty, Bershka, Clarins, Marc Jacobs, Pepsi, Puma, Visa, Meta, Viber, Avon, Maybelline, Porsche, and more.[3][4][5][6]

History[edit]

FFFACE.ME was founded by Dmytro Kornilov and Yegor Kumachov in June 2019 and initially focused on Instagram filters.[7][8][9]

In 2021, FFFACE.ME introduced Europe's first virtual influencer, Astra Starr.[10][11][12][13]

In October 2020, FFFACE.ME collaborated with Ukrainian designer brand FINCH to create the world's first immersive fashion collection, allowing users to virtually try on looks via Instagram globally.[14][15]

In February 2021, the studio and apparel brand FINCH collaborated with 5 international digital artists, muralists, and designers to create a clothing line that merges virtual and physical elements. Scanning the QR code printed on each item in the collection activates the AR component for that piece.[16][17]

On April 5, 2023, FFFACE.ME collaborated with Bershka to introduce the world's first semi-digital clothing collection for the mass market. The "Wearable Art" collection was presented in the new Bershka store in Lisbon. It allows customers to add digital elements to specific physical garments by using the Instagram filter.[18][19][20]

In May 2023, to promote Mugler's new fragrance Angel Elixir, the French brand created a series of interactive XR installations, which digitally apply the Angel Elixir effect on visitors of Charles de Gaulle Airport in Paris, Alexa Mall in Berlin, and PEP Mall in Munich.[21][22][23]

In September 2023, FFFACE.ME launched a project for PRADA against the backdrop of the Paris Opera.[24][25]

On October 11, FFFACE.ME collaborated with Maybelline New York to launch an augmented reality (AR) installation for Maybelline's Falsies Surreal mascara.[26][27]

In October 2023, FFFACE.ME, in collaboration with digital artist Ines Alpha, created an official Instagram filter for The Rolling Stones' album release.[28]

References[edit]

  1. ^ "Augmented reality collection by Ukrainian brand hits runway". Reuters. Retrieved 2024-04-16.
  2. ^ "Переход моды в цифровую плоскость: одежда для цифровых аватаров и коллаборация с 7 современными художниками в новой AR-коллекции FFFACE.ME x FINCH". 12 October 2021. Retrieved 2024-04-16.
  3. ^ "Why Metaverse Beauty Week Matters & the Strategic Approach Beyond the Gloss". Forbes. Retrieved 2024-04-16.
  4. ^ "Bershka and FFFACE.ME debut the world's first semi-digital clothing collection". 9 May 2023. Retrieved 2024-04-16.
  5. ^ "Alternative reality: bye, reality". 7 May 2020. Retrieved 2024-04-16.
  6. ^ "Smart mirrors are getting a second look from fashion". 30 May 2023. Retrieved 2024-04-16.
  7. ^ "FFFACE.ME". Retrieved 2024-04-16.
  8. ^ "Bershka and FFFACE.ME debut digital clothing collection". 9 May 2023. Retrieved 2024-04-16.
  9. ^ "Alternative reality: bye, reality". 7 May 2020. Retrieved 2024-04-16.
  10. ^ "Переход моды в цифровую плоскость: одежда для цифровых аватаров и коллаборация с 7 современными художниками в новой AR-коллекции FFFACE.ME x FINCH". 12 October 2021. Retrieved 2024-04-16.
  11. ^ "Astra's virtual 3D artist embarks on an unprecedented journey of pleasure and self-discovery with cutting-edge 3D toys". 11 August 2023. Retrieved 2024-04-16.
  12. ^ "Astra Starr". Retrieved 2024-04-16.
  13. ^ "Ukraine's information war". Retrieved 2024-04-16.
  14. ^ "Deepfake Lookbook by FINCH: first in the world to allow AR fitting of collections". 25 October 2021. Retrieved 2024-04-16.
  15. ^ "История ffface.me". 3 June 2021. Retrieved 2024-04-16.
  16. ^ "The Expansion of Digital Fashion Collections FFFACE.ME x Finch". 28 February 2022. Retrieved 2024-04-16.
  17. ^ </nowiki>"Digitalized clothing by FFFACE x Finch". 8 November 2022. Retrieved 2024-04-16.
  18. ^ "Bershka and FFFACE.ME launch world's first semi-digital clothing collection". 5 May 2023. Retrieved 2024-04-16.
  19. ^ "Bershka and FFFACE.ME debut the world's first semi-digital clothing collection". 9 May 2023. Retrieved 2024-04-16.
  20. ^ "Bershka & FFFACE.ME debut the world's first semi-di". Retrieved 2024-04-16.
  21. ^ "AR Mirrors Offer Mugler Customers Virtual Try-On in the Real World with FFFACE.ME". 17 May 2023. Retrieved 2024-04-16.
  22. ^ "Mugler's AR Mirror Turns You Into a Constellation". 17 May 2023. Retrieved 2024-04-16.
  23. ^ "How AR Mirrors Offer Visual Marketing Meets User-Generated Content for Fashion and Beauty Retail". Forbes. Retrieved 2024-04-16.
  24. ^ "Unveiling the Prada Beauty Revolution". Retrieved 2024-04-16.
  25. ^ Haramis, Nick (19 October 2023). "Miuccia Prada's New Vision". The New York Times. Retrieved 2024-04-16.
  26. ^ "Maybelline is Building a Large-Scale AR Mirror". 16 October 2023. Retrieved 2024-04-16.
  27. ^ "Maybelline Installs Building-Scale AR Mirror in Kyiv to Promote New Mascara". 18 October 2023. Retrieved 2024-04-16.
  28. ^ "Gentle Monster X Ines Alpha: The Robotic-Digital Fusion With Web3". 29 October 2023. Retrieved 2024-04-16.
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