Draft:Spiro Spathis

• Comment: Appears to be a notable topic but many of the presented sources are WP:PRIMARY. I suggest you to remove those info from the draft that can not be verified through WP:RS. Getting rid of the company's website as references will improve this draft a lot. Hitro talk 09:51, 29 February 2024 (UTC)

• Comment: This may well be notable, but a few things need to be done. First, there should be less reliance on the company website. Second, this just isn't acceptable--it's totally promotional. This is much more useful. But the article also shows that this was done by someone who was looking at social media and websites, and who should first of all have another look at WP:CITE, to do away with these horrible naked URLs.
  The author needs to look for books and magazines. They need to research whether this Spathis is the forerunner of the company, and if it is, then this becomes relevant, and this. So it's just a question of actual work: research, properly citing, neutral language. Drmies (talk) 14:47, 12 January 2024 (UTC)

• Comment: This could (should) be notable, but the current sources aren't quite enough to establish that per WP:GNG.
  Also, some of the content is unreferenced – where is all this information coming from? DoubleGrazing (talk) 08:35, 12 January 2024 (UTC)

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Spiro Spathis

Country of origin	Egypt
Introduced	1920

Spiro Spathis is an Egyptian carbonated soft drink manufactured by a company under the same name (Spiro Spathis), which was originally created and developed in 1920.

History

Since the launch of Spiro Spathis's factory in 1920 in the Cairo area by a Greek man, the drink began to gain great popularity in the Egyptian market among citizens and foreign communities as well. With the increased diversification of its flavors, the drink became widespread in subsequent years. After the 1952 revolution, the Egyptian Government used the products of the Spiro Spathis factory to encourage the development of national industries. However, this situation did not continue long after President Anwar Sadat's presidency started as his government had adopted the Infitah policy in 1974

In Culture

In the forties, fifties and sixties, Spiro Spathis turned into a famous brand not only amongst the populace but also with the media, as it was known to be the favorite soft drink of the most famous Egyptian singer, Umm Kulthum

Acquisition

Spiro Spathis continued to remain in the Egyptian markets, although losing sales due to competition from foreign products, under the supervision of Spiro Spathis's sons until the end of the nineties, when it was announced that the entire company would be acquired in 1998 by Sabsa Carbonated Water Company, an Egyptian company founded in 1970 by brother businessmen Talaat Atwan and Samir Atwan, who were working on developing local soft drinks. Youssef Talaat, became one of the partners of the company and is currently the commercial and administrative director of Spiro Spathis. Returning to the market in early 2020 with the COVID-19 pandemic sweeping the world, the company launched several advertising campaigns and began to have a timid presence in the market, but it was not an effective presence in light of the dominance of global soft drinks, and the new generation in particular kept buying products of foreign competitors, however, all of that changed when the product reappeared in the limelight after campaigns to boycott foreign products and encourage Egyptian products like Spiro Spathis as one of the popular tools to pressure international companies that support the Israeli occupation began to rise massively after the Al-Aqsa Flood, partially due to the awareness campaigns many Egyptians did on Social Media apps. Due to all of this, Spiro Spathis have reported an increase in their sales by 300%. The company has reported that it had received more than 15,000 Cvs from applicants when the company announced that it was hiring extra staff to expand its activities due to the higher demand for its products