Courtney Adeleye
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Courtney Adeleye is an American entrepreneur and the CEO and founder of Mane Choice, a hair care products company.[1] Her initial investment was $500 and the company, as of 2018, has $25 million in sales.[2]
Background and career[edit]
Adeleye was raised in Detroit, Michigan.[3] While she was studying nursing at the University of Michigan, she started to experiment with hair care products for herself. She started a YouTube channel that soon grew to have 100,000 members.[citation needed] Her products are now found in over 20,000 retail stores and include more than 90 hair treatments[4] and vitamins.[5][6] She has featured in Entrepreneur magazine[7] and on other outlets as a self-made entrepreneur to watch.[8] The Mane Choice was acquired by MAV Beauty Brands in 2019.[9]
Philanthropy[edit]
She launched Pay My Bill, in which she pays off a bill for one of her Instagram followers each month. She has paid off more than 150 bills to date.[2] She also helped during Hurricane Harvey in Texas by putting people up in hotels.[3] In August 2018, she received press from many outlets for presenting her daughter’s teacher with a new car.[10]
Awards[edit]
Adeleye's awards include the 2017 Stevie Silver Winner for Women in Business, 2017 CurlBOX Award, and the Fall 2017 Beauty O-Ward by O Magazine.[4]
References[edit]
- ^ "How this Former Nurse Built a Profitable Haircare Business from YouTube". Black Enterprise. May 11, 2016. Retrieved February 10, 2019.
- ^ a b Natalie Dreier, Cox Media Group National Content Desk. "Mom gives daughter's teacher new car so educator doesn't have to ride multiple buses to work". The Atlanta Journal-Constitution. Retrieved February 7, 2019.
- ^ a b Syphrett, Shani. "This Beauty Entrepreneur Is Going To Great Lengths To Give Back To Her Customers". Forbes. Retrieved February 7, 2019.
- ^ a b "How A Kitchen Experiment And A $500 Investment Became A Multi-Million Dollar Business". SWAAY. February 2, 2018. Retrieved February 7, 2019.
- ^ "Meet Entrepreneur Courtney Adeleye, Founder Of "The Mane Choice"". Bossip. April 18, 2018. Retrieved February 7, 2019.
- ^ cosmeticsdesign.com (July 19, 2017). "Brand founder and industry visionary Courtney Adeleye talks hair care and wellness at Cosmoprof". cosmeticsdesign.com. Retrieved February 10, 2019.
- ^ Rockwood, Kate (January 11, 2017). "These Entrepreneurs Show You Can Start a Business at Any Age". Entrepreneur. Retrieved February 10, 2019.
- ^ "Here Are 5 Self-Made Entrepreneurs You Should Know". July 12, 2018. Retrieved February 10, 2019.
- ^ Williams, Colleen (March 27, 2020). "MAV Brands Acquires The Mane Choice". Afrotech. Retrieved March 27, 2020.
- ^ Kenney, Tanasia (August 8, 2018). "CEO of Black Beauty Brand Mane Choice Gifts Daughter's Teacher with Brand New Car". Atlanta Black Star. Retrieved February 7, 2019.