AdGear

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AdGear is an online advertising technology company and the first official advertising technology provider for the Government of Canada.[1] The privately owned company was founded in 2008 by Yves Poiré, Vlad Stesin and Bosko Milekic in Montreal, Canada. It currently operates offices in Montreal under Samsung.

History[edit]

In 2013 the company announced it would power ad delivery for LaPresse+, the tablet edition of Montreal-based newspaper La Presse.[2] The French language's tablet app will replace the weekly print edition by the beginning of 2016.[3]

AdGear also provides rich media ad serving for the tablet edition of the Toronto Star's tablet app Star Touch,[4] which launched in September 2015. In September 2015, AdGear also became the first ever digital advertising technology provider for the Government of Canada.[5]

In June 2016 AdGear was acquired by Samsung Electronics.[6]

Product[edit]

AdGear offers a full-stack of real-time advertising products, such as a demand-side platform called AdGear Trader, a data management platform, an advertiser ad server and a publisher ad server.

References[edit]

  1. ^ Fraser, Jeff (22 September 2015). "Government of Canada names programmatic partner | Marketing Magazine". Marketingmag.ca. Retrieved 5 November 2015.
  2. ^ "AdGear Edition+ to Power La Presse+ Tablet Advertising – AdGear Blog". Adgear.com. 18 April 2013. Archived from the original on 23 September 2015. Retrieved 5 November 2015.
  3. ^ "Quebec's La Presse to scrap weekday print edition to focus on app". The Globe and Mail. 16 September 2015. Retrieved 5 November 2015.
  4. ^ "AdGear to power Star Touch, the Toronto Star's free tablet app – MONTREAL and TORONTO, Sept. 17, 2015" (Press release). Prnewswire.com. Retrieved 5 November 2015.
  5. ^ "Agency of Record, Standing Offers and Supply Arrangements for Advertising Services – GC Advertising". Tpsgc-pwgsc.gc.ca. 8 July 2015. Retrieved 5 November 2015.
  6. ^ "Montreal-based AdGear acquired by Samsung Electronics". BetaKit. Retrieved 7 June 2018.

External links[edit]

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