Wikipedia:Articles for deletion/D'LIFE Home Interiors

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. $Salvio giuliano$ 10:03, 26 March 2023 (UTC)[reply]

D'LIFE Home Interiors[edit]

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Company that looks to fail WP:NCORP, in particular WP:ORGIND. The reason for this is that I can only seem to find press releases issued by the company and no decent independent coverage. Source analysis to follow. Spiderone^{(Talk to Spider)} 10:01, 19 March 2023 (UTC)[reply]

Note: This discussion has been included in the deletion sorting lists for the following topics: Companies, Karnataka, Kerala, and Tamil Nadu. Spiderone^{(Talk to Spider)} 10:02, 19 March 2023 (UTC)[reply]

D'LIFE as a brand is pretty popular in South India and has enjoyed sustained coverage in the digital media. Don't most reputed digital media platforms place sponsored label in the articles they publish about brands. Bluesplaya (talk) 11:55, 19 March 2023 (UTC)[reply]

Source	Independent?	Reliable?	Significant coverage?	Count source toward GNG?
Source assessment table:
https://economictimes.indiatimes.com/company/j-m-lifestyle-interior-projects-private-limited/U74999KL2009PTC024637		~	This subsidiary is not directly mentioned, just a database page on the parent company	✘ No
https://timesofindia.indiatimes.com/business/india-business/dlife-home-interiors-is-all-set-to-complete-its-south-india-expansion-in-2023/articleshow/97311274.cms	Per the disclaimer "Disclaimer - The above content is non-editorial, and TIL hereby disclaims any and all warranties..."	~ See WP:TOI		✘ No
https://www.prnewswire.com/in/news-releases/dlife-home-interiors-to-complete-south-india-expansion-by-december-2023-301723185.html	A press release directly from the company itself			✘ No
https://www.thehindu.com/brandhub/dlife-home-interiors-launches-its-4th-branch-in-bangalore-nagasandra/article66622905.ece	Disclaimer in red at the bottom “This article is part of sponsored content programme.”			✘ No
https://etinsights.et-edge.com/interior-designing-evolution-in-the-urban-landscape/	Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the views of the Economic Times – ET Edge Insights, its management, or its members			✘ No
This table may not be a final or consensus view; it may summarize developing consensus, or reflect assessments of a single editor. Created using {{source assess table}}.

Spiderone^{(Talk to Spider)} 10:06, 19 March 2023 (UTC)[reply]

Delete Of the 5 cited refs, the first is about the parent company and doesn't mention D'LIFE Home Interiors at all. The rest all have disclaimers saying they are paid/sponsored content. Bennv123 (talk) 10:14, 19 March 2023 (UTC)[reply]
I felt a citation for the parent company JM Lifestyle will give more support to the article as a whole. Should I remove that citation?

The 2nd citation from Times of India, a trusted digital news media, does mention D'LIFE's relationship to JM Lifestyle, reporting that it is owned by the latter. Should not refer to D'LIFE as the brand of JM Lifestyle since it the article only talks about D'LIFE being owned by JM Lifestyle?

"The rest all have disclaimers saying they are paid/sponsored content".

Please note that even the most digital media platforms (Hindu/TOI) have their policy to place sponsored content label in articles about brands. Bluesplaya (talk) 11:49, 19 March 2023 (UTC)[reply]

@Bluesplaya: The point is that none of these cited refs establish that this company meets the general notability guideline, which requires significant coverage (i.e. not coverage that doesn't even mention the company) in sources that are reliable and independent of the subject (i.e. not sponsored content/press releases). Bennv123 (talk) 12:19, 19 March 2023 (UTC)[reply]

Don't most reputed digital media platforms place sponsored label in the articles they publish about brands. Only if the article was sponsored by that brand. Bennv123 (talk) 12:21, 19 March 2023 (UTC)[reply]

Please note that even the most digital media platforms (Hindu/TOI) have their policy to place sponsored content label in articles about brands. The business sections of The Hindu (e.g. [1], [2]) and The Times of India (e.g. [3], [4]) are full of articles about companies that are not labelled as sponsored content. Bennv123 (talk) 12:41, 19 March 2023 (UTC)[reply]

Delete I am unable to find in depth coverage that isn’t either sponsored content or a press release. These sorts of primary sourcing are insufficient to establish notability, only to support factual information. Evidence in article and in my own search insufficient to establish notability at this time. Unless somebody can turn up some in-depth coverage (perhaps in another language), I’m persuaded deletion is appropriate here. Jo7hs2 (talk) 15:45, 19 March 2023 (UTC)[reply]
Delete. Agree with the interpretation provided in the source analysis table, although a subject's notabilty is not based solely on current sourcing. When looking at this category of AfD I try to assess the likelihood of independent, significant indepth coverage turning up if I haven't located any myself. Open to changing my opinion should someone find sources that satisfy WP:NCORP or WP:GNG but for now I don't see any, so recommend delete. Rupples (talk) 03:12, 23 March 2023 (UTC)[reply]

Delete Can't find sources that satisfy WP:NCORP. Although Cited pages look WP:SECONDARY they are largely WP:PRIMARY as they include disclaimers like this one: Disclaimer - The above content is non-editorial MetricMaster (talk) 09:48, 23 March 2023 (UTC) This user has made 47 edits to Wikipedia. Their contribution history shows that 38 of these were to AFD discussions. The account exists for votestacking and has been blocked.[reply]
Delete None of the sources meet GNG/WP:NCORP criteria for establishing notability. HighKing⁺⁺ 11:12, 23 March 2023 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.