Wikipedia:Articles for deletion/Customer lifecycle management

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was no consensus. Sandstein 14:35, 9 June 2019 (UTC)[reply]

Customer lifecycle management[edit]

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WP:NEOLOGISM of a seemingly name up name and where neither current source actually references Customer lifecycle management as far as I can tell. Google will give hits but we essentially have a marketing buzzword neologism Djm-leighpark (talk) 20:13, 18 May 2019 (UTC)[reply]

Keep None of these words are especially new and the combination is used in relevant sources such as this. The nomination just seems to express a dislike of the topic rather than a substantive reason to delete. Andrew D. (talk) 20:48, 19 May 2019 (UTC)[reply]

The combination appears just once as a passing mention in that source. It does not appear at all in the existing references. The article more resemblence to an original essay that anything that can be WP:DBV for the purpose of perhaps sustaining an original lead.Djm-leighpark (talk) 22:09, 20 May 2019 (UTC)[reply]

The nominator is quite mistaken. That source has two chapters (8 and 9) whose title starts "Managing the customer lifecycle:" The order of the words is different but the meaning is the same and so the notability of the topic is established. Q.E.D. Andrew D. (talk) 14:05, 25 May 2019 (UTC)[reply]

Customer lifecycle (or customer life cycle) is notable; customer lifecycle management is probably also notable and seems to be used often enough (also abbreviated to CLM) to be more than a neologism. Peter James (talk) 21:02, 20 May 2019 (UTC)[reply]

I believe just another set of buzzwords like MRM, MOM, EMM, MPM ... that are interpreted as needed by marketing vendors. This is one essay on one interpretation of CLM. Djm-leighpark (talk) 22:09, 20 May 2019 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, North America¹⁰⁰⁰ 11:10, 25 May 2019 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, North America¹⁰⁰⁰ 09:10, 1 June 2019 (UTC)[reply]

Note: This discussion has been included in the list of Business-related deletion discussions. CAPTAIN RAJU^(T) 11:13, 1 June 2019 (UTC)[reply]

Note: This discussion has been included in the list of Management-related deletion discussions. North America¹⁰⁰⁰ 11:19, 1 June 2019 (UTC)[reply]

Keep The word use is used in other sources such as this. Cryptowriter (talk) 12:11, 3 June 2019 (UTC)[reply]

Comment: This this is the same this (We are actually pointing at Customer Relationship Management: Concepts and Technologies by Buttle, (e.g. isbbn 978-1856175227) as above and has the unaddressed issues above.Djm-leighpark (talk) 01:00, 4 June 2019 (UTC) The or CRM indicates the neologism and the essay formed out of part the words cannot work out if the 'M' is for measurement, management or model. Customer life-cycle CL is good; and CLV is a specific metric, but this is an essay.Djm-leighpark (talk) 05:06, 4 June 2019 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.