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Robustel
Company typeLimited Liability Company
IndustryIoT
Founded2010 (2010)
FounderTao Yang
Headquarters,
Websitewww.robustel.com


Robustel is the Industrial IoT/M2M hardware and solutions provider. Robustel has been focused on providing industrial GoRugged cellular routers, gateways, modems, Cloud Platforms and E2E solutions since it was built in Guangzhou, China in 2010. Robustel has set up branches in Germany, Australia, Japan, the UK, the US, the Netherlands and Hong Kong to support its global business in more than 100 countries. [1]

Robustel’s hardware & solutions have been widely recognized and deployed in various vertical segments such as Smart Grid, Oil & Gas, Financial sector, Security & Surveillance, Industrial Automation, eHealth, etc. In addition, Robustel has cooperated with leading mobile operators such as AT&T, China Mobile, Deutsche Telekom, Rogers, SingTel, Teliasonera, Vodafone, etc. [1]

Worldwide Certification

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Robustel implemented ISO9001:2015 Quality Management system as a sophisticated approach of quality planning, quality control, quality assurance and quality improvement. In addition, Robustel has been granted many global certifications, including CE, FCC, PTCRB, AT&T, IC, Rogers, GCF, RCM, IDA, NBTC, E13 etc.[1]

Robustel product

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Robuster's products includes Cellular Routers, Modular Edge Gateway, Industrial LoRaWAN Gateway, Cellular Modems, Machine Cloud, App Center, Accessories, Android Industrial Computer,etc.

Robustel service

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Robuster's service cover retail, utility, energy, security, transportation, industrial automation, etc.

Awards

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Robustel officially became a member of CC-LINK Association on July 31, 2018.[2]

Robustel Modular Edge Gateway MEG5000 won the world's top industrial design award in the 2018 German Red Dot Awards. [3]

Reference List

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Digital Marketing of PayPal

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PayPal launches different marketing activities in various channels and emphasizes that consumers can use it in multiple ways rapidly during the shopping online, on the mobile phone or on the physical stores.[4] The marketing activities includes the TV commercial, outdoor advertising, Facebook and display advertisement, among the Facebook and display advertisement reach a wider group of potential customers.[4]

PayPal provides free analytics to traders about the ways that consumers utilise online payments, including tracking the tendencies and behaviors of PayPal consumers.[5] By the free tracking service, PayPal assists traders to target the consumers. PayPal code gathers the consumer information which need to be installed on the website by the traders.[5] Both PayPal and traders can get benefit from the free analytics service.

PayPal cooperates with Synchrony Financial and provides a free financial service in the form of credit card, PayPal Cashback Mastercard, which offers 2% return cash to customers who are shopping online or on the physical stores by using PayPal.[6] PayPal’s cash back financial service promotes the number of potential customers.

Apple applies PayPal as a mode of payment for App Store, Apple Music, iTunes and iBooks.[7] With the rapid development of digital entertainment, PayPal can effectively increase the amount of usage by the platform of Apple. In addition, PayPal gets a mass of revenue from Apple services especially from App Store. [8] Customers can use PayPal account to purchase directly by connecting the PayPal payment system to Apple ID accounts.[7]

Digital Marketing of Domino's

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Digital Development

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In modern times, digital sales play an important role in business. Domino’s grows rapidly in its digital sales. In 2016, Domino’s achieved around 5.6 billion dollars in global digital sales, which had increased 19% compared to the sales in 2015.[9] In addition, the global Digital sales of Domino’s accounted for a large proportion on the total global sales. In 2016, the total global sales of Domino's were 10.9 billion dollars, among the global digital sales were 5.6 billion dollars.[9]

Digital Campaign

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In 2011, Domino’s launched a billboard advertising in New York's Times Square which displayed real time comments from customers, including good, neutral and bad comments.[10]

In 2015, Domino's launched the Pizza Legends campaign with providing individualization to consumers, which encouraged consumers to make specific pizza on their own by deciding the pizza’s name, story and various of toppings.[11] The Pizza Legends campaign promoted the involvement of consumers and brand impact.

In 2015, for helping the pizza-lovers from USA to order pizza more convenient, Domino’s provides an order service on Twitter that the customers can tweet a pizza emoji to make the orders without making a phone call or filling the form online.[12]

In 2016, Domino’s cooperated with Starship Technologies and applied self-driving robots to deliver pizzas in specific German and Dutch cities.[13] The robot delivery caters to the social trend with the rapid development of technology. By applying the innovative and high-tech robot, Domino’s intend to ensures that the customers can get the hottest and fresh pizzas from Domino’s.[13]

JD.com

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Digital Marketing

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Jingdong 618

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In 18 June 2013, Jingdong hold the 10th anniversary and offered big discounts on the products which sold on Jingdong's platform.[14] By the 10th anniversary campaign, Jingdong achieved over double sales within 15 days from 1st June.[14]

Partnership with Farfetch

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Since the increasing mobile consumers in China, in 2017, Jingdong invested 397 million dollar on Farfetch, which provided luxury e-commerce service based on the headquarters in London.[15] Jingdong and Farfetch achieved strategic partnership for increasing market share in China.[15]

Reference List

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  1. ^ a b c Robustel. "Corporate Profile". Robustel. Robustel. Retrieved 1 December 2018.
  2. ^ "Congratulations to Lubangtong as a member of CC-LINK Association". Gongkong. Retrieved 4 December 2018.
  3. ^ "Robustel Modular Edge Gateway MEG5000 Wins German Red Dot Design Award". Robustel. Retrieved 4 December 2018.
  4. ^ a b Jennifer, Faull. "PayPal set to launch multi-channel campaign". The Drum. Retrieved 15 March 2018.
  5. ^ a b Amy, Gesenhues (24 October 2017). "PayPal's new Marketing Solutions tool sheds light on how shoppers use the online payment platform". Marketing Land. Retrieved 14 March 2018.
  6. ^ Tyrone, Stewart. "Paypal launches first cash back credit card to target physical stores | Mobile Marketing Magazine". MobileMarketing. Retrieved 15 March 2018.
  7. ^ a b Alex, Spencer. "Apple brings PayPal to App Store, Apple Music and iTunes for the first time | Mobile Marketing Magazine". MobileMarketing. Retrieved 15 March 2018.
  8. ^ Ayoub, Aouad. "PayPal and Apple enter major partnership". Business Insider. Retrieved 15 March 2018.
  9. ^ a b Ayoub, Aouad. "Domino's leads in digital innovation". Business Insider. Retrieved 17 March 2018.
  10. ^ Wasserman, Todd. "Domino's Pizza Runs Unfiltered Customer Comments on Times Square Billboard". Mashable. Retrieved 16 March 2018.
  11. ^ Nikki, Gilliland. "10 deliciously creative Domino's Pizza marketing campaigns". Econsultancy. Retrieved 16 March 2018.
  12. ^ Ben, Bold. "Domino's lets customers order pizza through emoji". Campaign. Retrieved 16 March 2018.
  13. ^ a b Curtis, Sophie (30 March 2017). "Domino's launches ROBOT pizza deliveries in Europe". mirror. Retrieved 16 March 2018.
  14. ^ a b Shen, Jingting. "Price war between e-commerce firms hotter|Industries|chinadaily.com.cn". usa.chinadaily.com.cn. Retrieved 18 March 2018.
  15. ^ a b Bien, Perez. "JD.com buys US$397m stake in fashion e-commerce firm Farfetch". South China Morning Post. Retrieved 18 March 2018.