User:Trieu/Books/Marketing book04
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Marketing[edit]
book 04[edit]
- Marketing mix modeling
- PEST analysis
- Scenario planning
- SWOT analysis
- Benchmarking
- Competitor analysis
- Ecological model of competition
- Porter's five forces analysis
- Pricing
- Price
- Barter
- Choice modelling
- Competitor indexing
- Break-even (economics)
- Markup (business)
- Loyalty program
- Price elasticity of demand
- Price point
- Pricing strategies
- Pricing objectives
- Value-based pricing
- Relationship-based pricing
- Cost-plus pricing
- Rate of return pricing
- Profit maximization
- Discounts and allowances
- Everyday low price
- Geographical pricing
- Loss leader
- Parity price
- Penetration pricing
- Premium pricing
- Price war
- Joint product pricing
- Psychological pricing
- Price discrimination
- Price skimming
- Two-part tariff
- Variable pricing
- Transfer pricing
- Willingness to pay