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Propathon

/’ prəʊpəθ(ə)n/

noun

1.an event, typically lasting 24 hours, in which a group of people meet to engage in the collaborative design of new product and service ideas.

2.a proposition marathon

As in "a series of 24-hour propathons to build new customer-focused services

A Propathon is generally undertaken in a Business to Business (B2B) environment where the business consumers wish to see innovation developed in line with their customer requirements. It is a structured process using ideation and validation techniques to draw up a prioritised list of innovative product and service ideas which are then published for the benefit of the industry. The ideas are made publicly available in most cases for the benefit of the sector and for any business provider to develop.

The ideas are non-binding and in tune with any anti-trust laws.

See also: Hackathon