User:Lulugo/John Tantillo

John Tantillo (born June 29, 1951 in Brooklyn, New York) is an American branding and marketing authority.

A graduate of St. Francis College, Queens College of the City University of New York and Hofstra University, John Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology. He is the president of The Marketing Department of America (MDA), a New York-based branding and marketing company, and a member of the American Marketing Association and the International Association of Business Communicators.

John Tantillo is widely known as “The Marketing Doctor” and for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Superbowl advertising. John Tantillo is also known as a brand turnaround expert credited with coining the term “Brandover” to describe the marketing actions needed to revitalize a corporate or personal brand. According to Tantillo, a brandover is distinct from a makeover since the former emphasizes building out from the intrinsic qualities of a brand rather than concentrating on the external characteristics of a brand.

John Tantillo is a frequent guest on television and radio and has most often been a guest on Fox Business News and Fox & Friends. He has been called to discuss marketing issues related to politics, corporations and persons and has been called the “Howard Cosell” of marketing for his distinctive voice, mannerisms and clothing.

On September 24, 2008, Tantillo syndicated his blog content to IncBizNet.com, a social networking site for entrepreneurs run by Inc.com. Under the current arrangement, Tantillo operates as a “Branding and Marketing Expert Blogger” for IncBizNet while also generating other blog content and Internet-disseminated guidance for readers of his popular blog and private clients.

Notes

In 2006, Dr. Tantillo was a finalist in Macy's Esquire Best Dressed Man contest.

John Tantillo is credited with coining the term O’Reilly Factor, which later became the title of Bill O’Reilly’s television show.

Bibliography

Tantillo, J., DiLorenzo-Aiss, J., & Mathisen R.E. Quantifying Received Differences in Type Styles: An Exploratory Study. Psychology & Marketing. August, 1995, Vol 12 (5) 447-457.

Schneider, S,Z., Primavera, L.H.,  & Tantillo, J. The Effect Of An Anticipated Reverse Smoking Rule On The Perceived Distraction Of Persons Attending Organizational Meetings. The Journal Of Psychology, 1983, 113, 41-45.

Primavera, L. H., Tantillo, J., and DeLisio, T. 1980.  Religious Orientation, Religious Behavior, and Dogmatism as Correlates of Irrational Beliefs. Rational Living 15:35-37.

Stang, D.J. Faranda, J., & Tantillo, J. Learning Mediates The Exposure-Attraction Relationship: More Evidence. Bulletin of the Psychonomic Society, 1977, Vol 9 (1) 19-20.

Awards

Silver W3 Award, Marketing Department Of America Web Site, 2006

Advertising Excellence Award, Sigmund Software, 2006

Creativity 35, Canon Envirothon Video, 2005

Creativity 34, Catalyst Strategies Website, 2004

Creativity 34, Sigmund Software Website, 2004

Creativity 34 Whitmore Group Trade Advertisement, 2004

New York Festivals SLS Health Website, 2001

New York Festivals Canon U.S.A. Print Brochure, 1993
Creativity 93, Canon U.S.A. Letterhead Design, 1993
Art Direction Magazine Creativity Award, Canon U.S.A. TV Advertisement, 1992
ACE Awards, Canon USA Brochure Design, 1992

ACE Awards, Canon U.S.A. Photo Essay, 1992

Ace Awards, canon U.S.A. Script Writing, 1992

Ridgewood Property Owners Person of The Year, 1980

References

External Links

Marketing Department of America
Marketing Department of America
IncBiznet.com
The Marketing Doctor blog
Fox Business News. “Street Meat.” 2008-01-31.