User:Hedgie101/DAU sandbox
Daily active users
[edit]Daily active users (DAU) is a way of gauging the success of an internet product such as a social networking service, online game, or mobile app. It uses the measurement of how many users visited or interacted with an internet product or service on a single given day.[1] DAU measures the "stickiness" of an online product by answering the question, "How many users visit the product daily?" Usually the only requirement for a product user to be considered "active" is that they somehow view the product or engage with the product. Examples of this type of product usage would range from visiting the splash page of the product or commenting on a product post by the product's Facebook page, to actually playing the product itself.[2]
A similar measurement is monthly active users (MAU) which gathers the same data but over a month or period of 30 days.
Limitations of DAU
[edit]The methods for gathering DAU metrics vary from company to company. Many companies do not share specific details regarding how they calculate DAU.
Facebook Daily Active users averaged 1.47 billion.[3]
Twitter had 326 million Monthly Active Users.[4]
See also
[edit]- Customer engagement
- Web analytics
- List of most-played video games by player count
- List of most-played mobile games by player count
- List of virtual communities with more than 100 million active users
References
[edit]- ^ Henry, Theresa F., et al. "Socially awkward: social media companies' nonfinancial metrics can send a mixed message." Journal of Accountancy, Sept. 2014, p. 52+. Business Collection, http://link.galegroup.com/apps/doc/A381838689/ITBC?u=clackamasccl&sid=ITBC&xid=81e00621. Accessed 25 Oct. 2018.
- ^ Seif El-Nasr, Magy; Drachen, Anders; Canossa, Alessandro (March 30, 2013). Game Analytics: Maximizing the Value of Player Data. Springer. pp. 56–57. ISBN 978-1-4471-4769-5.
- ^ Facebook.inc. UNITED STATES SECURITIES AND EXCHANGE COMMISSION, July 26, 2018. http://d18rn0p25nwr6d.cloudfront.net/CIK-0001326801/e91c6e86-f7e9-4dc2-9c39-9ff0ec6ea77d.pdf. November 9, 2018.
- ^ Twitter. Q3 2018 Letter to Shareholders, October 25, 2018 . Twitter Financial releases. https://investor.twitterinc.com/static-files/a7a842bb-082a-41da-8884-55c6d43ea58a. November 9, 2018.