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Magnus Brännström
Born (1966-06-04) June 4, 1966 (age 58)
Umeå, Sweden
NationalitySwedish
EducationUppsala University, Harper College, International economics, Law
Known forOriflame, CEO and President, Chairman of the World Federation of Direct Selling Associations (WFDSA)
Height1,97 m
PredecessorSven Mattsson
Board member ofOriflame Group, Walnut Bidco Plc., Walnut Midco Limited, Ferronordic
SpouseMaria Brännström
Children3
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Magnus Brännström (born June 4, 1966) is an international business magnate from Sweden and vocal advocate of the direct selling industry.[1] Brännström serves from 2006 as the CEO and President of the beauty company Oriflame and became in 2017 the Chairman of the World Federation of Direct Selling Associations (WFDSA).[2]

Brännström is one of the few Swedish CEOs of his generation to have made his career out of Russia.[3] Before joining Oriflame's Russian operations in 1996, Brännström worked for Swedish companies entering the Post-Soviet world of the early 90s, such as Spendrups, JGB[4] and the former luxury hotell chain Reso. Brännström is a former Marine reserve officer and Frogman.[5]

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