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Life[edit]

Joy Li (1996, China) is an Asian-Australian Illustrator based in Sydney. At the age of one, she immigrated with her parents from mainland China to Australia. Her personal work mostly examines the intersection where design meets gender, race and cultural studies.[1]

From 2014 to 2017, Li studied visual communication at the University of technology in Sydney. After graduating first class honours and awarded the University Medal AEQ, she worked with many big Brands such as Adobe, Amnesty Internationa, Microsoft Australia an HP. Since 2018 she worked for the Company Accompany.[2] It’s an brand and design studio, which was founded in 2017 by Linda Jukic.[3]

Cultural background and Joy Li’s work[edit]

Living in a Western society while also growing up in an Asian household made Li spend her whole life „wedged between two ideals.“[4] Her cultural background is therefore an integral part of her work. The major project for her studies at the University of technology in Sydney, was the “Joy Li General Store” created in November 2017. The aim was to remember the impact that material culture has on the social perception of individuals. Her research showed how a range of Chinese and immigrant identities can be built through the possession, manipulation and display of a distorted Orient.The project represents the theme through a variety of household and entertainment products that allude to racial and cultural stereotypes. For the project she also developed a game called „Immigrant Game of Life“. With this board game, she draw attention to the experiences of migrants and their transition to a foreign country.[5] Her work was a Part of the Peach Blossom Spring exhibition at First Draft, and is acquired as part of the permanent collection in the Australian Chinese Museum, Victoria.[6]

Influenced by personal truths her work is an expression of her experiences as an Chinese Australian and how to deal with the cultural and political traditions witch are part of her history. With her work, she tries to explore the visualisation of culture through interaction and stereotypes. In future she wants to develop her practice and the generation of discourse surrounding the underrepresentation of Asian Australians within the historical archives of design.[7]

Another project by Li with a similar thematic focus is called “Living as an Asian Girl - Data Visualisation” in November 2016. Her work includes a series of three posters. It was part of the exhibition in the Casula Powerhouse “What’s the Meme-ing of this?“ between December 2016 and February 2017. This work is also recently acquired as part of the permanent collection in the Australian Chinese Museum, Victoria.The first poster is called “Who’s Your Token Asian?“. Its an infographic quiz which shows the stereotyping of asian women. This work is intended to show the lose/lose situation that many Asian women face as they must continually choose between different social expectations or risk being isolated by both sides.The title of the second poster is “ Dear Joy, I____You“. In this work she uses various phrases from her chines household. The more frequently the phrase is said, the larger they are written. Some of these phrases would tend to have a different meaning or a different pronunciation in Western context. The gap growing up between two ideals and also the communication difficulties between two cultures is made visible here. “A Sad Ballad for Asian Girl“ is the last poster of the series. Therefor she made a research on the social media Account Twitter. She collects searches related to Asian girls and Asian women. Her personal feelings towards the searches are represented on a scale of black to white. The results of the searches range from offensive to empowering. Sexualization and the stereotypical representation, of Asian women online and on social media, becomes visible here.

The Work serve as a visual manifestation of her personal experience as an Asian Australian woman caught between two ideals. Her project aims to highlight the confusion and frustration that many Asian women face living in a Western society. It also shows the difficulty of this conflicting identity and the resulting impact on the psychological wellbeing of many Asian Australian women. The main themes are situated in a digital, social and family space. The data presented is drawn from a context of understanding informed by a popular culture, social media and internet memes.[8] With her work, she wants to support Asian Australian women from Western backgrounds to better understand themselves and their history, family structure and cultural background, as well as how these influences affect the way they see themselves and are seen by others.[9]

Joy Li work list[edit]

  • Issue 3: Reverie - Cover Artwork / Client: UtS Vertigo Magazine, (June 2016) Cover illustration for Issue 3: Reverie of Vertigo Magazine, the official student magazine.[10]
  • The Full Bench (TFB) - Tri - annual Publication / Client: UTS Law Students Society, (2016) The Full Bench (TFB) is the UTS Law Students’ Society’s thrice-yearly academic law journal with contributions from interested students, academics and professionals.[11]
  • Personal Branding - Joy Li (October 2016)[12]
  • Make - Google Project / Client: Google Sydney x UTS, (December 2016) Make is a personal digital assistant. It was developed in collaboration with IKEA. The concept was developed in response to a briefing from Google in Sydney and presented at Google Creative Labs on 16 December 2016.[13]
  • Living as an Asian Girl - Data Visualisation, (November 2016) The Work is a series of three visual posters mapping the personal experience of living as an Asian Australian woman wedged between two ideals.[14]
  • The Joy - PEP Report ‘16 / Client: For the People, (August 2016) Summary of her personal ups and downs during her time as an intern at Studio For The People in Sydney.[15]
  • Tech Femme17 - Forum / Client: Microsoft Australia, (May 2017) Tech Femme 17 is a series of events held in key locations across the Asia Pacific region. Li created an illustration to celebrate gender diversity for this series of events. The event was held in partnership with Microsoft Australia at the University of Technology in Sydney. The aim of the event was to inspire young women from STEM backgrounds to enter the tech industries and pursue a career in it.[16]
  • UTS - Students Handbook Cover Artwork / Client: UTSSA (2018/2019) Students’ Association Handbook, a comprehensive guide for first year university students.[17]
  • Li General Store - Honours Projekt / Client: UTS Visual Communications (Hons), (Noveber 2017) The General Store, is an illusory establishment that examines the various forms of material constructions and imaginations in which spaces of cultural encounters can be recreated.[18]
  • Create with Purpose / Client: Adobe APAC, (August 2018) Create with Purpose is a video series by Adobe spotlighting inspirational illustrators, designers and creatives utilising Adobe Creative Cloud Tools.[19]
  • The Power of Reinvent Beauty / Client: HP at Adobe MAX (October 2018) This illustration represents the sisterhood of creative women across the globe.[20]
  • Z ny HP / Client: HP ant Adobe Symposium, (June 2019)[21]
  • Chinese New Year - Survival Guide / Klient Adobe Asia Pacific, (January 2019) The Chinese New Year - Survival Guide acts as a saccastic self-help guide to accompany viewers through the Chinese New Year.[22]
  • HP Back from the MAX / Client: HP, (November 2019)[23]
  • LNY Dinner Traditions & Rituals / Client: Creative Appetite, (January 2020) This project was created in partnership with Adobe Asia Pacific.[24]
  • Future 100 Years / Client: future London Academy, (July 2020) Illustration about humanity’s future in space and looking into the vast depths of our universe.[25]
  • Guā zi (Watermelon Seeds) Illustration, solace Exhibition (2020)[26]
  • Creative Differences - Illustration / Klient: Adobe, (Januar 2020) Illustration to celebrates the creative differences in different communities.[27]
  • DISOBEDIENT DAUGHTERS Exhibition catalogue - (February 2020) an ongoing project bringing together the works of female and non-binary artists to critically examine stereotypical images of Asian women in a global context.[28]

Weblinks[edit]

ITS NICE THAT

GENERAL ASSEMBLY

ACCOMPANY

JOY LI

Neo Cha

resonate

  1. ^ Milroy Mather, Daniel (04.06.2021). "Joy Li's design practice is inspired by race, gender and cultural studies". www.itsnicethat.com. Retrieved 2021-06-28. {{cite web}}: Check date values in: |date= (help)CS1 maint: url-status (link)
  2. ^ "Joy Li Bio". generalassemb.ly. Retrieved 2021-06-28.
  3. ^ "Accompany". Accompany. Retrieved 2021-06-28.
  4. ^ "Between Two IdealsNeocha – Culture & Creativity in Asia". Retrieved 2021-06-28.
  5. ^ "Between Two IdealsNeocha – Culture & Creativity in Asia". Retrieved 2021-06-28.
  6. ^ "Li General Store". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  7. ^ "Joy Li's design practice is inspired by race, gender and cultural studies". www.itsnicethat.com. Retrieved 2021-06-28.
  8. ^ "Living as an Asian Girl". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  9. ^ "'Who's Your Token Asian?' quiz confronts the struggles of Asian girls in the west". Resonate. 2017-03-07. Retrieved 2021-06-28.
  10. ^ "Vertigo Magazine". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  11. ^ "The Full Bench". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  12. ^ "Personal Branding '16". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  13. ^ "Google Project – Make". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  14. ^ "Living as an Asian Girl". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  15. ^ "For The Joy". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  16. ^ "Microsoft—TechFemme 2017". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  17. ^ "UTSSA Handbook". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  18. ^ "Li General Store". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  19. ^ "Adobe – Create with Purpose". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  20. ^ "HP – Power to Reinvent Beauty". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  21. ^ "Z by HP". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  22. ^ "CNY Survival Guide". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  23. ^ "HP back from MAX". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  24. ^ "LNY Dinner Traditions & Rituals". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  25. ^ "Future 100 Years". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  26. ^ "With Solace". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  27. ^ "Creative Differences". Joy Li. 2018-01-21. Retrieved 2021-06-28.
  28. ^ "Disobedient Daughters". Joy Li. 2018-01-21. Retrieved 2021-06-28.
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