User:Fraggle 1618
Butlers (BUTLERS GmbH & Co KG) is a German lifestyle concept that sells home accessories, decoration, furniture and gifts in more than 150 stores throughout Europe.[1] The Cologne based company also uses the claim “Made for your home” and the presentation of decoration ideas by means of themed tables to run an online shop for Austria, Great Britain, Germany and Spain.
History[edit]
Butlers originates from the family run company „Wilhelm Josten Söhne”, founded in 1829 in Neuss, which included the department store “Josten” – known for kitchenware and household appliances. In 1999 the brothers Wilhelm and Paul Josten together with Frank Holzapfel opened the first Butlers store in Cologne. In the year 2005 Butlers expanded abroad with its sub companies „Butlers Trading Ltd.“ and „Butlers Handel GmbH“. The first branches outside of Germany were established in London, Zurich and Vienna. Whilst the stores in Germany, Austria, Switzerland, Spain and Great Britain are managed by Butlers own company, franchise partners run shops in Hungary, Ukraine, Greece and the Czech Republic. Since 2010 Butlers is cooperating with the German department store chain Galeria Kaufhof and is running five shop-in-shop branches in the Galeria Kaufhof stores.
In 2004 Butlers won a German Retail Association award. The company was elected twice (2005 and 2012) finalist in the contest “Entrepreneur of the year” by the accounting firm Ernst & Young. Furthermore Butlers secured a victory at the German eCommerce Awards 2012 (Deutsche Online-Handels-Award). [2]
Assortment[edit]
The assortment contains kitchenware, household appliances, furniture, table decorations, home accessories and textiles.
Weblinks[edit]
References[edit]
categories: trading company,retail business