User:Eui135/sandbox
1.) This article is the example of targeted advertisement that talks about the recruitment of smoker through Facebook. This is more efficient way than the traditional recruiting system because it allows low cost advertisement and people could easily excess. [1]
2.) This article has give a example of advertisement technique on public place. The London underground station targeted the advertisement for their customer. It also talks about how to gather the information to target consumers and place the advertisement in the right place. Also, it contains the information about how local interests can be mined from geotagged Tweets by using Latent
Dirichlet Allocation.[2]
3.) The mobile broadcasting lead to the new advertising methods, visual targeted advertising based on user profiles.
This is new area of advertisement, which potentially could dominate the advertising world. [3]
Reference
[edit]- ^ Carter-Harris, Lisa; Bartlett Ellis, Rebecca; Warrick, Adam; Rawl, Susan (2016-06-15). "Beyond Traditional Newspaper Advertisement: Leveraging Facebook-Targeted Advertisement to Recruit Long-Term Smokers for Research". Journal of Medical Internet Research. 18 (6): e117. doi:10.2196/jmir.5502. ISSN 1438-8871. PMC 4927805. PMID 27306780.
{{cite journal}}: CS1 maint: PMC format (link) CS1 maint: unflagged free DOI (link) - ^ Lai, Juntao; Cheng, Tao; Lansley, Guy (2017-10-02). "Improved targeted outdoor advertising based on geotagged social media data". Annals of GIS. 23 (4): 237–250. doi:10.1080/19475683.2017.1382571. ISSN 1947-5683.
- ^ Uribe, Silvia; Álvarez, Federico; Menéndez, José Manuel; Cisneros, Guillermo (2010-07-16). "Visual Targeted Advertisement System Based on User Profiling and Content Consumption for Mobile Broadcasting Television". Mobile Networks and Applications. 16 (3): 361–374. doi:10.1007/s11036-010-0258-2. ISSN 1383-469X.