User:CoughingCookieHeart/Studio 71 ver 2
 | |
| Type | Mass Media |
|---|---|
| Country | United States, Germany, Canada, United Kingdom, Austria, France, Italy |
| Availability | International |
| Founded | 2011 by Michael Green, Reza Izad and Dan Weinstein |
| Headquarters | Beverly Hills, California[1] |
Broadcast area | YouTube, Facebook, Netflix, Snapchat, Go90, Seeso, Watchable, Roku |
| Area | Los Angeles, New York City, Berlin, Toronto, London, Vienna, Paris, Milan |
| Parent | ProSiebenSat.1 Media (70%) TF1 (25%) Mediaset (5%) |
| Callsigns | S71 |
Official website | studio71 |
Studio71, formerly Collective Digital Studio[2], is a global media company that operates across YouTube, Facebook, Instagram, SnapChat and Twitter.[3] The company is a joint venture between the German media group ProSiebenSat.1, TF1 and Mediaset and is headquarted in Los Angeles with offices in Berlin, New York, Toronto, London, Paris and Milan.
As of August 2017, Studio71 was the MCN with the sixth-most subscribers.[4] Studio71 represents numerous well-known media personalities such as Lilly Singh, Rhett and Link,[2] Logan Paul, Matthew Santoro, Flula Borg, Epic Meal Time,[5] Roman Atwood, Family Fun Pack[6] and actors Dwayne "The Rock" Johnson[7] and Mayim Bialik.[8]
Studio71 is also partnered with Twitter, Amazon, Watchable and go90.[3]
History[edit]
Founded as Collective Digital Studio in 2011 by Hollywood talent agent Michael Green,[9] Reza Izad and Dan Weinstein[10], it became a full-service YouTube partner network operating beneath management and media production company "The Collective" (founded 2005).[11]
On July 24, 2015, Collective Digital Studios (CDS) agreed to sell itself to ProSiebenSat.1 for $83 million, at a valuation of approximately $426 million.[12] ProsiebenSat.1 had previously invested in CDS, buying a 20% share.[13] Following the acquisition, CDS launched an advertising campaign which generated nearly one billion views for advertisers.[14] On January 27, 2016, the company announced that it was rebranding as Studio71 so it could operate under a unified global banner. The merger, which required Studio71 to establish local operations in France and Italy, gave Studio71 access to European markets where online video was "picking up momentum".[15]
As Studio71[edit]
Several months after the rebranding into Studio71, Seven Bucks Productions and Studio71 partnered together to create a Youtube channel for actor Dwayne Johnson. Studio71 also partnered with Lionsgate to release its first global production, Natural Born Pranksters,[16] starring VitalyzdTV, Roman Atwood, and Dennis Roady, which was released on April Fools' Day of 2016.[17]
In January 2017, French media group TF1 and Italian media company Mediaset invested a total of $53 million in Studio71. Studio71 began expanding to France and Italy following the investment.[18] Despite Studio71 Chairman, Michael Green stepping down on March 16, 2017[19], the company's expansion into Europe has been successful, advertising on European television shows like The Voice of Germany and appealing to millions of European households through traditional media platforms like television.[20]
Content[edit]
Studio71 develops, produces, and distributes original programming across social media, television and film[21] and counts top YouTube channels among its clients, including Dennis Roady, Epic Meal Time, Lucas Cruikshank, Lilly Singh, Mamrie Hart, Rhett & Link, and Roman Atwood[22] and keeps a smaller network of creators compared to other MCNs due to its reliance on talent rather than quantity.[23]
As Collective Digital Studio (CDS), the company partnered with Freddie Wong of RocketJump to create Video Game High School in 2012[24] which generated 82 million views overall by 2014 due to CDS' marketing campaigns.[25] CDS is equally responsible for the production of the Fred live action TV show, the television productions of The High Fructose Adventures of Annoying Orange and Epic Meal Empire and the anthology horror film V/H/S (2012) alongside sequel V/H/S/2 (2013).[26] As part of the YouTube Original Channel Initiative, Collective Digital Studio was funded to create BlackBoxTV, a horror and science fiction YouTube channel. Its "I Love Makeup" channel partnered in 2015 with YouTube comedian Colleen Ballinger, known online as Miranda Sings, to create a comic beauty series called How to Makeup.[27]
As Studio71, the company has partnered with organisations such as Twitter, Amazon, Comcast and go20 to create original content.[3] This includes Logan Paul Vs. which debuted on Watchable.[28] Studio71 has also, since 2016, released over nine original titles including Natural Born Pranksters in April 2016 with Lionsgate[29], Be Somebody with Paramount Pictures[30], Maximum Ride[31] and several miniseries.
Films produced[edit]
| Year | Film |
|---|---|
| 2010 | Fred The Movie |
| 2011 | Fred 2: Night of the Living Fred |
| 2012 | Fred 3: Camp Fred |
| 2012 | V/H/S |
| 2012 | V/H/S/2 |
| 2014 | V/H/S Viral |
| 2015 | Made at Smashbox |
| 2016 | Natural Born Pranksters |
| 2016 | Be Somebody |
| 2016 | SiREN |
| 2016 | Maximum Ride |
| 2016 | Roman Vs. Fousey |
| 2016 | Martin Lawrence: Doin' Time |
| 2016 | Scare Campaign |
| 2017 | Lifeline |
Series produced[edit]
| Year | Film |
|---|---|
| 2012-2014 | Video Game High School |
| 2012-2014 | The High Fructose Adventures of Annoying Orange |
| 2014 | Epic Meal Empire |
| 2014- | The Cyanide & Happiness Show |
| 2015-2017 | Shaycation |
| 2016- | Seven Bucks Digital Studios |
| 2016 | Rush: Inspired by Battlefield |
| 2016 | Game Fnatic: Search for a Legend |
| 2016 | Logan Paul Vs |
| 2016 | Millennials: The Musical |
| 2017 | Logan Paul Summer Saga |
| 2017 | Psycho Family |
| 2017 | Bro/Science/Life: The Series |
| 2017 | Purgatony |
Initiatives[edit]
The Lipstick Lobby is a social justice movement for change, progress, and equality started by Studio71. This homegrown movement formed in 2017 with the launch of their first private label lipstick, Kiss My Pink. All proceeds from their first shade were donated to Planned Parenthood. The Lipstick Lobby’s second shade is benefiting the ACLU. For each lipstick sold, The Lipstick Lobby will donate $5 to the ACLU.[32]
References[edit]
- ^ Tartaglione, Nancy (12 January 2017). "TF1, Mediaset Take Stakes In ProSieben's Studio71 With 53M Euro Investment". Deadline. Retrieved 27 August 2017.
- ^ a b "Collective Digital Studio Rebrands as Studio71". The Hollywood Reporter. Retrieved 2017-10-06.
- ^ a b c "Studio71 • Digital Content NewFronts 2016". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2017-10-06.
- ^ "Top 250 YouTube Networks – Sorted by Most Subscribed". SocialBlade. SocialBlade. Retrieved 27 August 2017.
- ^ "Studio71 To Bring YouTube Stars Like Logan Paul And Matthew Santoro To China - Tubefilter". Tubefilter. 2016-11-17. Retrieved 2017-10-06.
- ^ Spangler, Todd (2015-11-20). "YouTube's Family Fun Pack Joins Collective Digital Studio Network". Variety. Retrieved 2017-10-06.
- ^ Hipes, Patrick (2016-05-10). "Dwayne Johnson-Backed YouTube Channel Highlights Studio71 Expansion – Newfronts". Deadline. Retrieved 2017-10-06.
- ^ Spangler, Todd (2017-06-14). "'Big Bang Theory' Star Mayim Bialik Signs With Studio71 to Manage Her Digital Content". Variety. Retrieved 2017-10-22.
- ^ Graham, Jefferson (13 April 2012). "YouTube stars get Hollywood superagents". USA Today. Retrieved 27 August 2017.
- ^ Humphrey, Michael. "YouTube PrimeTime: The Collective Explains How A Digital Studio Works". Forbes. Retrieved 2017-09-12.
- ^ "Relationship with Collective". Retrieved October 21, 2013.
- ^ "Another YouTube Network Finds an Exit: Collective Links Up With Germany's ProSieben". Recode. Retrieved 2017-10-06.
- ^ Roettgers, Janko (2014-03-26). "German TV giant ProSiebenSat.1 buys 20 percent of YouTube network The Collective". gigaom.com. Retrieved 2017-10-06.
- ^ Spangler, Todd (2016-01-27). "Collective Digital Studio Changes Name to Studio71". Variety. Retrieved 2017-10-06.
- ^ "Collective Digital Studio Is Latest Video Net to Get Acquired". Retrieved 2017-10-06.
- ^ Spangler, Todd (27 January 2016). "Collective Digital Studio Changes Name to Studio71". Variety. Retrieved 27 August 2017.
- ^ Kapetaneas, John; Valiente, Alexa (1 April 2016). "How YouTube Stars 'Natural Born Pranksters' Turned Practical Jokes Into a Lucrative Business". ABC News. Retrieved 27 August 2017.
- ^ "Digital Network Studio71 To Expand To France, Italy Through €53 Million Funding Round - Tubefilter". Tubefilter. 2017-01-12. Retrieved 2017-10-06.
- ^ Wallenstein, Andrew (2017-03-16). "Michael Green Steps Down as Chairman of Studio71 (EXCLUSIVE)". Variety. Retrieved 2017-10-06.
- ^ Wallenstein, Andrew (2017-03-29). "Studio71 Breathes New Life Into MCN Business Model Overseas". Variety. Retrieved 2017-10-06.
- ^ "Collective Digital Studio, LLC: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2017-10-06.
- ^ "About". Studio 71. Studio 71. Retrieved 27 August 2017.
- ^ "How YouTube networks are pivoting to studio, media brand models - Digiday". Digiday. 2017-04-17. Retrieved 2017-10-06.
- ^ Shields, Mike (19 July 2012). "The Collective Scores With Video Game High". AdWeek. Retrieved 27 August 2017.
- ^ Shields, Mike (2014-09-09). "YouTube Touts Collective Digital Studio's 'Video Game High School' in New Ad Campaign". WSJ. Retrieved 2017-10-06.
- ^ Wallenstein, Andrew. "Media bigs flock to YouTube power players". Variety. Retrieved 16 June 2013.
Collective had success with two kid-centric properties, the "Fred" franchise that moved from YouTube to a series of films at Nickelodeon, and then "The Annoying Orange," which followed the same arc to its own Cartoon Network series.
- ^ Patel, Sahil. "CDS and Colleen Ballinger (and Miranda Sings) Debut New Makeup Series", TheVideoInk.com, June 18, 2015
- ^ Spangler, Todd (2016-08-23). "Comcast's Watchable Unveils First Original Series, Including Show With Vine Star Logan Paul". Variety. Retrieved 2017-10-06.
- ^ Spangler, Todd (2015-11-06). "Lionsgate Acquires 'Natural Born Pranksters' Movie Starring YouTube Gag Artists". Variety. Retrieved 2017-10-06.
- ^ McNary, Dave (2016-04-27). "Paramount, Studio 71 Teaming on Matthew Espinosa's 'Be Somebody'". Variety. Retrieved 2017-10-06.
- ^ "Collective Digital Studio Switches Name to Studio71". TheWrap. 2016-01-27. Retrieved 2017-10-06.
- ^ WWD, Rachel Strugatz | (2017-07-05). "Lipstick Lobby, Opening Ceremony create 'Kiss My Pink' lipstick for charity". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-10-22.