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  • Comment: The only real basis for notability is the books. Please list them more fully, including all the joint authors/editors in the sequence listed in their catalog record in Worldcat, and include the publisher. Then link to published full reviews in reliable sources.
    It would be better to omit non-reliable or primary sources and mere mentions altogether, except for a whatever may be the best source for the routine facts of his life. Note that interviews with the subject aren ow considered primary sources, and not RSs for notability DGG ( talk ) 07:04, 23 February 2018 (UTC)

New article name goes here new article content ...

Perry Marshall
Perry Marshall in Chicago, IL
Born (1969-04-10) April 10, 1969 (age 55)
Lincoln, Nebraska
Alma materUniversity of Nebraska
Occupation(s)Marketing strategist, author, entrepreneur
Spouse(s)Laura Marshall
6 children
Websitewww.perrymarshall.com

Perry Sink Marshall (born April 10, 1969) is an American online marketing strategist, entrepreneur, and author of several books, including Ultimate Guide to Google AdWords, 80/20 Sales & Marketing, Ultimate Guide to Facebook Advertising, and Evolution 2.0: Breaking the Deadlock Between Darwin and Design.[1][2][3][4]

Biography[edit]

Marshall is the son of a pastor.[5] He graduated with a degree in Electrical Engineering from the University of Nebraska-Lincoln. He was a national sales manager at Synergetic Micro Systems prior to their purchase by Lantronix in 2001.[6] In 2001, he founded Perry S. Marshall & Associates, a marketing consultancy, and published his first book, Industrial Ethernet - A Pocket Guide. It was followed by a second and third edition, co-written with John Rinaldi. An introductory guide on planning, installing and maintaining industrial Ethernet networks.[7] Marshall also wrote about mobile networking, and power over Ethernet.[7][8]

Work[edit]

Marshall has been profiled in Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs[9] by Joel Comm and Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus[10] by Michael Miller.

Guerrilla Marketing and Google AdWords[edit]

Marshall started working with AdWords in 2002 soon after it was first introduced. He released Guerrilla Marketing for Hi-Tech Sales People, in which he likened the use of AdWords and emerging social media to the graffiti and flash mobs of Jay Conrad Levinson's guerrilla marketing - economical attention-getting that created a grassroots customer base.[11] He consulted and wrote on the strategy of customers finding their vendors using the newly developing search advertising; "when the customer finds you, instead of you finding the customer, his or her perception of you is different."[12][13] He documented the process and released the Definitive Guide to Google AdWords.[14] Ultimate Guide to Google AdWords followed in 2007;[15] it has been quoted in several other books[16][17][18][19] and was reviewed by Kirkus Reviews.[20]

Split testing[edit]

Starting with his first book on the subject, Marshall advocated AdWords split testing for market research and captured a set of guidelines for using split testing around types of ad copy and page positions that included precise wording.[14][15]: 289  He coined the term "AdWords stupidity tax" for the premium Google charged on broad matching of search items.[21][22]

Facebook marketing[edit]

In 2011, Marshall published Ultimate Guide to Facebook Advertising, in which he focused on guerrilla marketing techniques to social media. He explored the social media economic bubble and advocated methods of leveraging Facebook for opinion research as well as publicity.[23] This guide has also been quoted in several other books[24][25][26] and was reviewed here.[27]

Fractal 80/20[edit]

Marshall has spoken about Richard Koch's 80/20 rule as it applied to internet advertising and his philosophy of investing in grassroots marketing.[28] He expanded on this philosophy in his 2013 book, 80/20 Sales and Marketing, where he discussed the rule as a possible truism across several economic bands.[29] It has been reviewed in the Huffington Post[30] and Inc.com referred to it as one of the "5 Best Sales Books of 2013."[31]

Marshall wrote about the notion of 80/20 as a fractal phenomenon which informs pricing strategy. Leonard Kim of INC Magazine summarizes: “Within every 80/20, there is another 80/20 inside of that, then another 80/20 inside that...4% of your customers will generate 64% of your revenues; 1% of your customers will generate 50% of your revenues; 0.2% of your customers will generate 40% of your revenues.” Marshall expanded upon his ideas in a Harvard Business Review Italia article.[32]

Evolution[edit]

Marshall is the author of Evolution 2.0: Breaking the Deadlock Between Darwin and Design, a text in which he discusses his support for evolutionary creation. He has advocated the Third Way position in radio debates and has delivered lectures on the topic on television[33] and, for example, at a conference of the American Scientific Affiliation[34] and at Arizona State University.[35] Marshall's book is reviewed in a discussion of "Evolution and Faith, Updated"[36] and also here.[37] He founded the Evolution 2.0 Prize, a search for origin of biological information.[38] [39] Geneticist George Church of Harvard Medical School discussed the prize in an interview with Frontline Genomics.[40]

See also[edit]

Bibliography[edit]

  • Marshall, Perry (2013). 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Entrepreneur Press. ISBN 978-1-59918-505-7.
  • Marshall, Perry; Krance, Keith; Meloche, Tom (2017). Ultimate guide to Facebook advertising. Entrepreneur Media, Inc. ISBN 978-1-59918-611-5.
  • Marshall, Perry; Todd, Bryan; Rhodes, Mike (2017). Ultimate guide to Google AdWords. Entrepreneur Media, Inc. ISBN 978-1-59918-612-2.
  • Marshall, Perry; Rhodes, Mike; Todd, Bryan (2017). Ultimate guide to Google AdWords: How to Access 100 Million People in 10 Minutes. Entrepreneur Press. ISBN 978-1-61308-371-0.
  • Marshall, Perry (2002). Industrial Ethernet: A Pocket Guide. International Society of Automation. ISBN 978-1-55617-774-3.
  • Marshall, Perry; Rinaldi, John (2016). Industrial Ethernet. International Society of Automation. ISBN 978-1-94554-104-9.
  • Marshall, Perry (2017). Evolution 2.0: Breaking the Deadlock Between Darwin and Design. BenBella Books, Inc. ISBN 978-1-94464-875-6.

References[edit]

  1. ^ Scarborough, Mitch Meyerson ; with Mary Eule (2008). Mastering online marketing. [Irvine, CA]: Entrepreneur Press. p. 196. ISBN 9781599181516.{{cite book}}: CS1 maint: multiple names: authors list (link)
  2. ^ Miller, Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer (2008). Gravitational marketing : the science of attracting customers ([Online-Ausg.] ed.). Hoboken, N.J.: John Wiley & Sons. p. 197. ISBN 9780470226476.{{cite book}}: CS1 maint: multiple names: authors list (link)
  3. ^ Dahl, Darren (October 17, 2012). "Small Players Seek an Alternative to the Expense of Pay-Per-Click". New York Times. Retrieved 7 June 2013.
  4. ^ Childred, Lonell (June 29, 2013). "Google Adwords – Seminar w Perry Marshall – Sept 2012 – meeting Perry and other speakers". Retrieved July 10, 2013.
  5. ^ Marshall, Perry. "Religion". Retrieved 11 March 2017.
  6. ^ Thomas, George (March–April 2002). "The Marketing Communications Consultant - Perry Sink Marshall" (PDF). The Extension/ a Technical Supplement to Control Network. 3 (2). Retrieved 11 July 2013.
  7. ^ a b Frenzel, Lou (March 26, 2008). "Industrial Networking Texts: Two Selections". Electronic Design. Penton Media, inc. Retrieved 8 June 2013. There is a good chapter on power over Ethernet which is being widely deployed in industry. Wireless Ethernet is only given a brief introductory chapter. This is an excellent book if you are learning Ethernet for the first time or need a good refresher.
  8. ^ Sands, Nick. "A Packet of Information BBB" (PDF). The International Society of Automation. Retrieved 8 June 2013.
  9. ^ Joyner, Joel Comm ; foreword by Mark (2008). Click here to order : stories of the world's most successful internet marketing entrepreneurs. Garden City, NY: Morgan James Publishing. pp. 146–150. ISBN 978-1600371738.{{cite book}}: CS1 maint: multiple names: authors list (link)
  10. ^ Miller, Michael (2008). Online marketing heroes : interviews with 25 successful online marketing gurus. Indianapolis, IN: Wiley Pub. pp. 217–224. ISBN 978-0-470-24204-9.
  11. ^ Marshall, Perry (2002). Guerilla Marketing for Hi-Tech Sales People - 21 Secrets of High-Impact, Low Cost Marketing (Audio CD). Retrieved November 20, 2017.
  12. ^ Marshall, Perry. "Marketing 02". Perry Marshall & Associates. Retrieved 12 July 2013.
  13. ^ Marshall, Perry; Bryan Todd (February 1, 2010). "Perry". Washington Post. Retrieved 12 July 2013.
  14. ^ a b Milyan, Andrey (Summer 2006). "Interview With Search Engine Marketing Expert Perry Marshall". Search Marketing Standard. Retrieved 11 July 2013.
  15. ^ a b Jacobson, Howie; McDonald, Kristie; McDonald, Joel (2012). Google AdWords for dummies (3rd ed.). Hoboken, N.J.: John Wiley & Sons. pp. 277–278, 289. ISBN 1118115619.
  16. ^ 1975-, Vee, Jimmy, (2008). Gravitational marketing : the science of attracting customers. Miller, Travis, 1977-, Bauer, Joel, 1960-, Miller, Jennifer. Hoboken, N.J.: John Wiley & Sons. p. 197. ISBN 9780470226476. OCLC 228505608. {{cite book}}: |last= has numeric name (help)CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  17. ^ 1954-, Kennedy, Dan S., (2011). The ultimate marketing plan : target your audience! get out your message! build your brand! (4th ed ed.). Avon, Mass.: Adams Business. p. 168. ISBN 9781440511844. OCLC 664676041. {{cite book}}: |edition= has extra text (help); |last= has numeric name (help)CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  18. ^ Mitch., Meyerson, (2008). Mastering online marketing. Scarborough, Mary Eule. [Irvine, Calif.]: Entrepreneur Press. p. 196. ISBN 9781613080368. OCLC 715189152.{{cite book}}: CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  19. ^ Howie., Jacobson, (2009). Google AdWords for dummies (2nd ed ed.). Hoboken, NJ: Wiley Pub. p. 150. ISBN 9781118051726. OCLC 468816381. {{cite book}}: |edition= has extra text (help)CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  20. ^ ULTIMATE GUIDE TO GOOGLE ADWORDS by Perry Marshall , Mike Rhodes , Bryan Todd | Kirkus Reviews.
  21. ^ Meyerson, Mitch (2005). Success secrets of the online marketing superstars. Chicago: Dearborn Trade Pub. p. 85. ISBN 1419505017.
  22. ^ Riklan, Eric Taylor, David (2011-05-04). Mastering the world of marketing : the ultimate training resource from the biggest names in marketing. Hoboken, N.J.: Wiley. pp. 102–105. ISBN 0470888415.{{cite book}}: CS1 maint: multiple names: authors list (link)
  23. ^ Marshall, Perry; Thomas Meloche (September 25, 2012). "How Facebook Tools Can Revitalize Ad Campaigns". Entrepreneur Magazine. Retrieved 12 July 2013.
  24. ^ Ted,, Prodromou,. Ultimate Guide to LinkedIn for Business. [Irvine, California]. p. 216. ISBN 9781599185606. OCLC 903929857.{{cite book}}: CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  25. ^ 1974-, Treadaway, Chris, (2012). Facebook marketing : an hour a day. Smith, Mari, 1966-, Facebook (Firm) (2nd ed ed.). Indianapolis, IN: John Wiley & Sons. p. 304. ISBN 9781118147832. OCLC 760291067. {{cite book}}: |edition= has extra text (help); |last= has numeric name (help)CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  26. ^ Benji., Rabhan, (2013). Failure is obsolete : [the ultimate strategy to create recurring success in your business and your life]. New York: Morgan James Publishing. pp. 114–115. ISBN 9781614485087. OCLC 840828659.{{cite book}}: CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  27. ^ ULTIMATE GUIDE TO FACEBOOK ADVERTISING by Perry Marshall , Keith Krance , Thomas Meloche | Kirkus Reviews.
  28. ^ Marshall, Perry (May 17, 2016). Perry Marshall 80/20 Sales and Marketing - Private Event (video). UAE: SEO Sherpa. Retrieved November 20, 2017.
  29. ^ Marshall, Perry (August 2013). 80/20 Sales and Marketing. Entrepreneur Press. p. 115. ISBN 1599185059.
  30. ^ Fox, John (2013-08-12). "Sell More By Achieving 'Good Enough'". Huffington Post. Retrieved 2018-03-18.
  31. ^ "5 Best Sales Books of 2013". Inc.com. 10 December 2013. Retrieved 2018-03-18.
  32. ^ "L'80/20 è una legge di natura frattale". Retrieved 2018-12-03.
  33. ^ Marshall, Perry (December 12, 2015). Hello Virginia. Richmond, Virginia: WTVR.
  34. ^ "Contents - 2015 ASA Annual Meeting" (PDF). American Scientific Affiliation. 2015. Retrieved 11 March 2017.
  35. ^ Marshall, Perry (August 28, 2017). Evolution 2.0 Prize Announcement at ASU (Speech). Tempe, Arizona.
  36. ^ "Evolution and Faith, Updated - The Catholic Thing". The Catholic Thing. 2016-08-04. Retrieved 2018-03-18.
  37. ^ "Book Review: Evolution 2.0 by Perry Marshall". The Christian Scientific Society. 2015-07-27. Retrieved 2018-03-18.
  38. ^ Scudellari, Megan (2018-05-08). "$5 Million Prize for Origin of Genetic Code". IEEE Spectrum: Technology, Engineering, and Science News. Retrieved 2018-12-05.
  39. ^ "$5 Million Tech Prize Seeks Answer to Origin of Life". Front Line Genomics. Retrieved 2018-12-05.
  40. ^ "'Origin of Life' Q&A With George Church". Front Line Genomics. Retrieved 2018-12-05.



Category:1969 births Category:Living people Category:American bloggers Category:American business writers Category:American business theorists Category:Business speakers Category:Businesspeople in advertising Category:People from Lincoln, Nebraska Category:Writers from Oak Park, Illinois Category:University of Nebraska alumni Category:Theistic evolutionists

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