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User:Buyologie

From Wikipedia, the free encyclopedia

Buyologie is a natural science of the behaviors in the consumerism age. It's a study mainly conducted into a field of media and advertising and how it affects the whole living system.

Among the most important topics and subdivisions, these are the most prominent areas of study:

  1. Branding (logotype)
  2. Digital (websites, micro-sites, mobile, multitouch, virtual, viral, rich media, animation...)
  3. TVC (TV Comercials)
  4. ATL (Above The Line communication - billboards, print, citylights...)
  5. BTL (Below The Line Communication - promotions, events...)