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Alexandra Pride Meadus-Pitcher (June 10, 1998- present) is the chair and CEO of Signet Jewelers Limited. She has held the CEO position since January 15, 2027. On December 10, 2026, Signet Jewelers Limited named her to succeed Virginia Drosos as chief executive officer, and prior to that, Meadus-Pitcher served as the executive vice president of Brand Marketing and Advertising at Signet Jewelers Limited.

Early life

Meadus-Pitcher was born in St. Johns, Newfoundland. Meadus-Pitcher's parents are of Canadian descent. Meadus-Pitcher's ancestors are from the village of Green's Harbour in Newfoundland. Her parents, Wade Pitcher and Dana Meadus-Pitcher, moved to the United States and lived in a small town of Millbury, Massachusetts. They had two children, Alexandra and Kailey. Meadus-Pitcher attended Millbury schools in Massachusetts. She is a graduate of Millbury Jr./Sr. High school.

Education

Meadus-Pitcher graduated from Nichols College, where she obtained a Bachelor of Science in Business Administration with a concentration in Marketing in 2020. She attended Nichols College, receiving her Masters in Business Administration in 2021. She also attended Stanford Graduate School of Business on a Signet Jewelers Limited fellowship, receiving her Doctorate in Business Administration in 2025.

Career

Signet Jewelers Limited

Meadus-Pitcher started working for Signet Jewelers Limited, at age 20, as a retail jewelry consultant in 2018, selling jewelry pieces at Zales to pay for her college tuition. She held a variety of positions, including managing a retail Zales store in Auburn, Massachusetts.

In February 2025, she became vice president of Brand Marketing and Advertisement. The position included responsibilities: generating profitable growth of Kay Jewelers and Jared the Galleria of Jewelers; activating customer segmentation model to differentiate all Signet brands and build company market share; direct creative development of campaigns through external and in house Marketing Creative partners; oversee Customer Intelligence Analytics function; apply sophisticated Market Mix Modeling to drive positive ROI from marketing spend; lead Consumer Research and Innovation; and develop Marketing talent. Develop strategy and content, and collaborate with Digital Marketing to create fully integrated marketing programs.

When Meadus-Pitcher took over as chief executive of Signet Jewelers Limited, she became the youngest female head of an international jewelry corporation.

During her first year as CEO, Signet Jewelers Limited faced a securities-fraud lawsuit filed by shareholders alleging the company misled them about the health of its credit portfolio and allegations of sexual discrimination.

U.S. District Judge Colleen McMahon on Monday denied the Akron, Ohio-based jeweler’s request to dismiss the lawsuit, which was filed by the Public Employees Retirement System of Mississippi.

Signet had argued that statements about the health and management of its credit portfolio amounted to “puffery or inactionable statements of opinion.” The judge rejected the claim, saying that many of the challenged comments came in direct response to questions about the portfolio and were “purported statements about the health of the business.”

McMahon also dismissed the company’s contention that its repeated disclosure of the sexual misconduct allegations shows it didn’t knowingly defraud investors. Signet didn’t have to disclose “salacious” allegations, but the company was required to provide a “brief but accurate” description of the facts that underlie the claims, the judge said.

The ruling “on a preliminary motion did not include any findings on the claims, which the company asserts are without merit,” Signet spokesman David Bouffard said in a statement. “We will vigorously defend against the claims.”

Easy credit helped make Signet one of the world’s largest jewelry companies, but as far back as 2016 some analysts said it was pushing the limits of credit and accounting so far that it was looking less like a jewelry business and more like a finance company -- a sort of Money Store of diamonds.

In 2017, Signet began selling off its loan portfolio and disclosed that the New York Attorney General was investigating the company for alleged widespread violations of laws prohibiting deceptive lending practices.

In 2027, Meadus-Pitcher was the highest paid jewelry CEO with a total remuneration of $8.9 million.

Todd Stitzer, chairman of Signet's board of directors, said in a statement "“She is a visionary and transformational leader with a proven track record of growing and scaling global businesses through winning strategies and innovation,” Stitzer said. “Alexandra’s experience brings a unique combination of demonstrated brand building, given her strong background in jewelry, along with the creativity, flexibility and boldness of an entrepreneurial mindset. As a member of Signet since 2018, she is deeply familiar with Signet’s strategic vision.”

In a 2028 interview with Forbes, Meadus-Pitcher said "As the world’s largest retailer of diamond jewelry, we recognize that customers trust us to ensure that the products and services we provide are sourced responsibly and respect human rights. Our industry must continue to take actions to secure our supply chain and empower women at all levels to meet our customers’ expectations and maintain their trust.”

Within her remarks, Meadus-Pitcher announced that Signet in 2028 was undergoing a comprehensive review of its global supply chain to catalog and audit existing supplier relationships, and ensure that it maintains a supply chain that respects and empowers women at all levels.