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Napa County wine refers to all wine that is produced in Napa County, California, United States. Wine production in Napa County began in the mid-nineteenth century, and after a boom and bust in the Napa wine industry that took place over the course of a century, Napa formed a reputation for producing quality wines after winning awards at the Paris Wine Tasting of 1976.^[1] Napa County is currently home to roughly a third of California’s wineries, and Napa’s booming economy continues to attract investors to fuel the continued growth.^[2]^[3] Napa County has a growing wine tourism industry that is both propelling the economic expansion even more as well as raising concerns about protecting the environment and preserving the historic and relaxed atmosphere.^[3]^[4]

History[edit]

Early History[edit]

The Napa County wine industry began when George Yount, of Sonoma County, grew the first wine grapes in Napa Valley in the mid-nineteenth century.^[5]^[1] Although he is credited with starting the wine industry, Yount did not grow the industry, and it was not until Charles Krug arrived in Napa that the industry began to explode.^[5] In 1858, Charles Krug began producing wine in Napa with vintner John Patchett’s grapes.^[5] Three years later, in 1861, Krug founded Charles Krug winery (Napa County’s first commercial winery), which still exists today, and with the guidance of winemakers Agoston Haraszthy and John Patchett along with Patchett’s grapes, Charles Krug began to produce wine.^[5] Between 1870 and 1880, Napa County’s wine output increased by almost 1000%, and by 1890 Napa County was California’s leading county in terms of gallons of wine produced.^[1] Much of the growth that Napa County experienced in the late nineteenth century is due to developments in infrastructure such as the telegraph and the railroad as well as cheap Chinese labor. The development of the railroad in Napa made it easy to transport crops, wine, and tourists.^[1]

During Napa County’s wine production boom, California wine had a reputation for false labelling and dishonest adulteration processes.^[1] At this time, Gustave Niebaum, a wealthy businessman, established Inglenook winery with the intention of improving the wine industry’s image.^[1] Niebaum had a vision for Napa County, and in 1888 Niebaum began growing high quality wine grapes using French methods and techniques.^[1] Napa County experienced global exposure at the 1889 World’s Fair in Paris where Inglenook wines won awards.^[1] Niebaum helped to improve the wine-making business in Napa so that it began to attract other wealthy entrepreneurs.^[1]

Major Setbacks[edit]

As the turn of the twentieth century approached, a series of setbacks commenced that devastated the Napa County wine industry for decades. A phylloxera outbreak decimated the wine grape crop, and this was followed by Prohibition in 1918, which made the production and transportation of alcohol illegal in the United States.^[1]^[5] In 1933, when Prohibition was repealed, the United States was in the midst of the Great Depression, and as a result the Napa County wine industry did not fully recover until 1960’s.^[1]

Modern Era[edit]

The Napa County wine industry was once again in a period of expansion as new entrepreneurs with big visions such as Robert Mondavi in 1966 flocked to the valley; however, this time vintners and residents concerned about the population growth and shift towards urbanization in the region worked together to enact legislation making it more difficult to develop land in Napa.^[6]^[1]^[3] In 1968, Napa County passed the Napa Valley Agricultural Preserve, which protects rural open space within the county.^[3]^[1] As the new investors and entrepreneurs began moving to Napa County, the Paris Wine Tasting of 1976 put Napa on the world stage as two wines from Napa County beat well-known wines from France.^[1] After 1976, Napa County was globally recognized for producing quality wines.^[1]

From 1976 to the present, the Napa County wine industry has grown exponentially.^[4]^[1]^[3] In 1975, Napa County was home to 45 wineries, and in 1980 there were over 100 wineries operating in Napa County.^[6] This level of growth has sustained to the present day, as in 2012, there were 430 wineries in Napa County.^[6] The relatively new brand of high quality wine that is now associated with Napa County has attracted many wealthy investors to the region, and today Napa’s economy is booming due to the success of the wine industry and a thriving wine tourism industry.^[3]^[1]

Terroir[edit]

Geography and Climate[edit]

The Napa Valley is located east of Sonoma under the backdrop of Mount Saint Helena, which is part of the Mayacamas Mountain Range.^[6] During the wine grape growing season, cool marine air from the Pacific Ocean and the San Pablo Bay flows into the southern end of the valley and goes up in elevation towards the northern end.^[6] Because of the increase in elevation, temperatures at the northern end of the valley tend to be significantly warmer than temperatures at the southern end.^[6] In addition to the differences in temperature, the western and northern portions of the valley experiences higher levels of precipitation than the eastern and southern portions due to a rain shadow caused by the vast differences in elevation in the region.^[6] The Napa Valley as a whole contains several climate regions, and this provides an ideal terroir for growing a variety of wine grapes due to the variation in temperature and precipitation as well as variations in soil composition and topography.^[6]

Wine's Relationship with the Local Economy[edit]

By the Numbers[edit]

In 2005, the Napa County wine industry was estimated to be worth in excess of $9.5 billion.^[7] Nearly 89% of all United States wine is produced in California, and roughly a third of California wineries are based in Napa County, but only about 4% of California wine is produced in Napa.^[7]^[2] Once Napa County wine was recognized on the world stage in France, local producers used the newfound reputation to sell wine from the region for a premium over other wines produced elsewhere in California of the same quality.^[1] Over 50% of California wine bottles costing more than $15 are produced in Napa County.^[7] It is because of this reputation that the return on one ton of wine grapes grown in Napa is $3600, while neighboring Sonoma comes in second at $2200 per ton as of 2012.^[2] In comparison with other wine grape growing regions in California, Napa ranks second to last in terms of wine grape yield per acre at just over 3 tons grown per acre.^[2]

Tourism[edit]

Wine tourism is a staple for Napa County’s local economy.^[4]^[3] The concept of wine tourism is relatively new, and researchers have concluded that there are a number of factors that make Napa County an attractive destination for tourists.^[4] The Napa County lifestyle, for instance, which embodies the importance of wellness and relaxation as well as luxury and fine wine and cuisine, is thought to be a distinguishing factor that draws tourists.^[4] Another factor is the level of interconnectedness between industries within Napa County.^[2]^[4] Wine production is the bedrock of the local economy, and local hotels, restaurants, and wineries work together to collectively promote tourism in the region.^[3]^[2]^[4] Additionally, there is a high level of community involvement and support for the wine tourism industry in Napa County, as roughly half of the local population is employed by the wine related industries.^[4]

As of April, 2016, Napa County is home to approximately 70 hotels, resorts, inns, and bed and breakfast type establishments geared towards the tourism industry, with a total room count of 4,815.^[3] This number is up from 3,371 in 2005 largely due a 40% increase from 2006 to 2010.^[3] The Great Recession caused a number of proposed development to be put on hold, and now many experts are saying the hotel industry in Napa County is on the verge of another boom, with more than 2,000 new guestrooms at 18 locations either being planned or currently under construction.^[3]

Controversy about Environmental Preservation[edit]

There are significant benefits as well as negatives to the booming wine tourism industry in Napa County. For example, the Napa County wine industry generated $1.4 billion in wages in 2004.^[7] Most of the County’s residents depend on the wine industry and tourism.^[4] On the other hand, the growing demand for hotels and resources for the tourism industry is causing controversy among locals.^[3]^[1] Many residents are concerned about increased levels of traffic, a dwindling water supply, infrastructure, and environmental pressures.^[3] Working to slow the growth in the wine tourism industry, there are many agricultural land protection policies (meant to maintain the character and agricultural quality of the region) in effect in Napa County that make it difficult and expensive to expand the tourism industry.^[3]^[1]

References[edit]

Heeger, Jack. "Report: Wines, vines generate $9.5 billion in Napa County." In Napa Valley Register. Previously published in Napa Valley Register (Napa, CA), June 10, 2005. Accessed November 2, 2016. http://0-infoweb.newsbank.com.ignacio.usfca.edu/resources/doc/nb/news/13CAC18A952694D0?p=WORLDNEWS.

Hire, Anil, and Tim Swartz. "What makes Napa Napa? The roots of success in the wine industry." Wine Economics and Policy 3, no. 1 (June 2014): 37-53. Digital file.

"History of Wine in the Napa Valley." Napa Valley Vintners. Last modified 2016. Accessed November 2, 2016. https://napavintners.com/napa_valley/history.asp.

Jones, Marjorie F., Neha Singh, and Yvonne Hsiung. "Determining the Critical Success Factors of the Wine Tourism Region of Napa from a Supply Perspective." In International Journal of Tourism Research. Previously published in International Journal of Tourism Research, December 19, 2013. Accessed November 2, 2016. http://0-eds.b.ebscohost.com.ignacio.usfca.edu/eds/pdfviewer/pdfviewer?sid=d68f7ae1-7e93-4348-95db-8a0c5c1240e2%40sessionmgr102&vid=1&hid=127.

Maxwell-Long, Thomas. Images of America Napa County Wineries. Chicago, IL: Arcadia Publishing, 2002.

The Napa Valley Museum, and Lin Weber. Images of America Napa Valley Wine Country. Chicago, IL: Arcadia Publishing, 2004.

Minnock, Katie. "Market Pulse: Napa California." In HVS Global Hospitality Report. Previously published in HVS Global Hospitality Report, April 18, 2016. Accessed November 2, 2016. http://0-eds.b.ebscohost.com.ignacio.usfca.edu/eds/pdfviewer/pdfviewer?sid=774c11e3-7ccf-474c-af87-bf94eab9a258%40sessionmgr101&vid=11&hid=127.

Mohan, Suruchi. "Viticulture's Promised Land: A Brief History of Napa Valley." In Sites Lines. Previously published in Sites Lines 10, no. 1 (Fall 2014): 17-19. Accessed November 2, 2016. http://0-eds.b.ebscohost.com.ignacio.usfca.edu/eds/pdfviewer/pdfviewer?sid=6064abb3-6bf8-4ddd-87c5-42e895650ccf%40sessionmgr106&vid=3&hid=127.

"The Napa-Sonoma Wine Country." In Hunter Travel Guides, 157-91. Previously published in Adventure Guide to Northern California. N.p.: n.p., 1998. Accessed November 2, 2016. http://0-eds.b.ebscohost.com.ignacio.usfca.edu/eds/detail/detail?sid=534257b2-4dcc-4322-8bb1-08ea04a2fff1%40sessionmgr107&vid=4&hid=127&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=2944299&db=ulh.

"Napa Valley American Viticultural Area (AVA)." Napa Valley Vintners. Last modified 2016. Accessed November 2, 2016. https://napavintners.com/napa_valley/.

Teiser, Ruth, and Catherine Harroun. Winemaking in California. N.p.: McGraw Hill, 1983.

Thompson, Bob. The Wine Atlas of California and the Pacific Northwest. New York, NY: Simon and Schuster, 1993.

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**** The first few paragraphs already exist on the Napa Valley AVA page; however, as I will be editing that page now, I made edits to the existing content. I have plans to add much more content to the existing categories as well as categories that do not currently exist on the page. ****

Andrew M. Piazza

Rhetoric 130

Prof. Leigh Meredith

November 16, 2016

Napa Valley AVA is an American Viticultural Area located in Napa County, California, United States. Napa Valley is located 37 miles north of San Francisco and due east of Sonoma County. Napa Valley is considered one of the premier wine regions in the world, and as a result wine produced in the Napa Valley with grapes grown in the region is sold at a premium (Hira and Swartz).^[4] Records of commercial wine production in the region date back to the nineteenth century,^[5] but premium wine production dates back only to the 1960s.^[4]

The combination of Mediterranean climate, geography, and geology of the region are conducive to growing quality wine grapes. John Patchett established the Napa Valley's first commercial vineyard in 1858.^[6] In 1861 Charles Krug established another of Napa Valley's first commercial wineries in St. Helena.^[6] Viticulture in Napa suffered several setbacks in the late 19th and early 20th centuries, including an outbreak of the vine disease phylloxera, the institution of Prohibition, and the Great Depression. The wine industry in Napa Valley recovered, and helped by the results of the Paris Wine Tasting of 1976, came to be seen as capable of producing the best quality wine – equal to that of Old World wine regions. Napa Valley is now a major enotourism destination.

The valley floor is flanked by the Mayacamas Mountain Range on the western and northern sides the Vaca Mountains on the eastern side. Several smaller valleys exist within these two ranges. The floor of the main valley gradually rises from sea level at the southern end to 362 feet (110 m) above sea level at the northern end in Calistoga at the foot of Mount Saint Helena. The Oakville and Rutherford American Viticultural Areas (AVAs) lie within a geographical area known as the Rutherford Bench in the center of the valley floor. The soil in the southern end of the valley consists mainly of sediments deposited by earlier advances and retreats of San Pablo Bay while the soil at the northern end of the valley contains a large volume of volcanic lava and ash. Several of the small hills that emerge from the middle of the valley floor near Yountville are indicators of the region's volcanic past.

Several mesoclimates, which are small area climates, exist within the macroclimate of the Napa Valley AVA. This is largely due to

The open southern end of the valley floor is cooled during the growing season as marine air from the Pacific Ocean flows up through the San Pablo Bay, while the closed northern end is often much warmer (Thompson). Essentially, the further north in the valley, the less fog and the warmer the temperature (Thompson). The eastern side of the valley tends to be more arid because winter storms tend to drop much more precipitation on the western mountains and hills.

Economic Impact:

In 2005, the economic impact of wine produced in Napa County was valued at $9.5 billion. This number is largely inflated by wine produced in Napa County that is made with grapes grown in other regions, where the location of production does not inflate the price as significantly. The agricultural and tourism industries in Napa County benefit from the wine industry, as 98% of agricultural revenue is attributed to wine grapes, and the wine industry itself draws tourists causing a recent boom in the local hotel industry. All of the industries involving or related to the wine industry employ a large percentage of Napa County residents.

Some researchers believe that the Napa County wine industry’s success is in part thanks to the cluster effect, which effectively acts as a multiplier for the industry’s growth. An example of the cluster effect is: a number of wineries are located close together, so then it makes sense for the growers, producers, and distributors to all be near each other as well as hotels, because the region will appeal to a niche group of tourists.

California produces 88.6% of the wine produced in the United States.

Controversy:

The quality of Napa County wine is very similar to neighboring Sonoma County wine, yet wine produced in Napa is sold at a much higher premium than wine produced in Sonoma (Hira and Swartz).

Andrew M. Piazza

Rhetoric 130

Prof. Leigh Meredith

November 7, 2016

Napa County Wine is wine produced in the Napa Valley region of California, just north of San Francisco. Wine’s close relationship with culture gives Napa County Wine a global audience, and Napa County Wine is the flagship of California wines, many of which are considered to be of “world class quality,” (Hira and Swartz). Napa County contributes a large share to the 89% of U.S. wine that is produced in California, and wine from the Napa County region has the highest average return per ton of grapes for growers in the United States. Napa County is renowned for producing high quality wines, and interestingly, Napa has one of the lowest yields or grapes per acre in comparison to other wine producing regions in the United States (Hira and Swartz).

In today's world, there is controversy surrounding whether or not Napa County wine producers should continue to use more traditional methods of harvesting grapes and producing wines or adopt modern technologies that can increase efficiency in production.

Napa County Wine Wikipedia Page Table of Contents

History

Influential People

Terroir

Types of Wine Produced

Varieties of Grapes Grown

Producers and Well-known Labels

Wine and Culture

Culture of Quality

Impact on the Local and State Economy

Tourism

Trends

Modernization of a Traditional Industry

References