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Fulcrum Worldwide

Company type	Private
Industry	IT Services, Business Consulting
Founded	1999
Founder	Rajesh Sinha
Headquarters	New Jersey , USA
Number of locations	Mumbai, Pune, New Jersey, Reading, UK
Area served	World Wide
Key people	Rajesh Sinha (CEO), S. Mukundhan (CFO), Dhana Kumaraswamy (COO) & Bhimesh Karadi (VP, Chief Quality Officer)
Products	Liferay Assets, iContesto, Kaleidoscope, Flyway and EdEdge
Services	Business Consulting, Portal, Content & Collaboration, Managed Services & Other Services
Number of employees	1000+
Website	http://www.fulcrumww.com

Fulcrum Worldwide is a New Jersey based management consulting and Information and communications technology services company with its global delivery centers in Reading, UK, Mumbai and Pune, India. Fulcrum provides website architecture service, Framework based solutions, Middleware integration, Cloud services, Mobile, User interface, Real-time business intelligence, Enterprise content management, and CRM among others. As of November 2013, the company has about 1000 qualified resources delivering services to 150 clients across US, Europe, and Asia-Pacific. The company underwent several operational changes since its inception. It made its beginning as a technology services provider catering to US customers and gradually transformed into a software product development company. On August 12, 2013, Fulcrum’s Indian unit in Pune moved to a 2000-seater knowledge campus at the Special economic zone in Hinjawadi.

History

Formation and Early Years

Fulcrum was incorporated on January 25, 1999 and started its operations from Fanwood, New Jersey, US. The company made inroads into the US IT space as a project delivery firm providing technology services to customers. The enterprise started its journey with a handful of human resources and generated $1 Million in annual revenue by the year 2000 with 15 employees on board. Bhimesh Karadi and Dhana Kumaraswamy were among the first few employees, who continue to be with Fulcrum since its founding days.

Emergence of Fulcrum Worldwide

Fulcrum entered into UK market by establishing an office in Ireland in 2005. In the same year, it started at Los Angeles and incubated a global delivery model for the rest of the world markets. The organization is shaped into a technology-focused company. A year later, the company set up a Development Center in Reading, UK. Fulcrum graduated into a Capability Maturity Model Integration Level 3 Company in the year 2007 and established a new Development Center in Mumbai for .NET Framework project developments.

Growth Story

In the ensuing years Fulcrum focused on all-inclusive growth and technology assets. It established Strategic Business Units and Center of Excellence. The first ever project from Europe was rolled out and the organization qualified as Microsoft Gold Certified Partner status. Fulcrum created a Product Engineering Group and launched Enterprise Product Framework for different verticals. It ventured into designing industry-specific products for solving business-critical problems. The company also launched cloud-based products for Higher Education, Insurance and Healthcare sectors. Later, Fulcrum qualified as a Liferay Silver Level Partner and expanded its scope for offering open-source services. Its Business intelligence solution for a US healthcare giant was implemented and a new Software deployment and Operations center in Pune, India was set up.

Global Offices

Fulcrum is headquartered in New Jersey, US. Its European HQ and nearshore development center is in Reading, UK. The team in UK takes care of project deliverables in and around UK with a focus on Higher Education and Healthcare sectors. In APAC, Fulcrum has its headquarters in Mumbai. A recent addition to Fulcrum’s global delivery centers is the 2000-seater knowledge campus in Pune’s IT hub. About 1,000 skilled workforces are spread across the global centers serving over 100 clients worldwide. The development centers are a part of Fulcrum’s global delivery framework, which aims at leveraging the knowledge repository for business and IT optimization.

Operations

Fulcrum’s day-to-day operations are in line with the Matrix management to facilitate cross functional project management. This helps Fulcrum in collaborative working and delivering services across businesses by maintaining integrated business functions. The organization structure is designed to be change-ready and responsive to new developments in global and local markets. Fulcrum is headquartered in New Jersey, with regional headquarters in Reading, UK and India. To develop broader people capabilities – a matrix helps develop individuals with broader perspectives and skills who can deliver value across the business and manage in a more complex and interconnected environment. According to the CEO of Fulcrum, the company has planned an investment of $30 million over the next five years. He also maintains that Fulcrum’s target market primarily remains USA, UK, Europe, & Asia Pacific Region but it intends to foray into other markets including South Africa and Middle East.

Leadership

Rajesh Sinha, Founder and CEO of Fulcrum

Rajesh Sinha is the Founder and CEO of Fulcrum Worldwide. It is under his aegis that the company expanded its industry-specific offerings based on business outcomes. Rajesh is on the board of advisors for an education consortium which sets new standards in USA and Europe. He is a keynote speaker and presenter at global conferences including Service-oriented architecture Symposium in UK, and EUNIS – an important education conference in Europe. He conducts workshops for CEOs, CFOs and CIOs on how to build their IT strategy. Rajesh also advises industry leaders on the trends such as Big Data, Gamification, Social CRM, Enterprise Architecture Assessment Framework, Mobile and digital strategies. He serves brain injured children worldwide by promoting lectures and materials for them and providing education to underprivileged kids. He was recognized by The Institutes for the Achievement of Human Potential (IAHP) for his efforts to help these children.

Srinivasan Mukundhan, Chief Financial Officer As CFO, he has helped Fulcrum Worldwide establish financial discipline, corporate governance & ethical business practices. He is responsible for the finance, treasury, compliance, legal, administration and facilities, procurement and travel, and immigration functions at Fulcrum.

Bhimesh Karadi – VP, Chief Quality Officer (CQO) Bhimesh Karadi started his career as a mechanical engineer and transformed himself as a Chief Mentor, philosopher and guide to many employees of Fulcrum. Currently, he is the VP – Chief Quality Officer (CQO). His job entails bringing compliance and governance across global delivery centers. Bhimesh lives in Bangalore with his wife and two sons.

Dhana Kumaraswamy, COO - Technology and Global Delivery Services Dhana heads the Global Project Delivery Infrastructure at Fulcrum Worldwide and he is responsible for all aspects of Fulcrum’s delivery initiatives worldwide. He plays leadership roles in building company’s global delivery platform, spearheading new solutions and leading advanced process and operational initiatives.

Service Offerings

Fulcrum’s ‘Value Offerings’ are targeted at building and integrating mission-critical applications and systems to increase business value, promote faster time-to-market and reduce total cost of operations. It offers services under different business units such as Business Consulting Services, Technology Services and Managed Services. Organizations forge alliance with Fulcrum to avail document management services, and business process enhancement strategies. The company renders IT services to verticals such as: Higher Education, Healthcare, Insurance, Media, Retail, and Manufacturing. On the Technology front, Fulcrum offers services on Liferay open source portal, SharePoint and IBM suite of products. It started working on open source offerings after graduating into Liferay’s certified Silver Partner. Custom Application Development, Collaboration & workflow implementation, and Business Intelligence Implementation come under the ambit of Fulcrum’s Liferay practice. As an IT enabler for media companies, it delivers services in the UI domain and web development under Digital Services section. Fulcrum’s Business Consulting portfolio includes Cloud Consulting, BI assessment, Portal assessment, and Enterprise Architecture Assessment Framework.

Products

Fulcrum Worldwide entered into the global Higher Education Sector with its cloud based student portal framework – Kaleidoscope. The product harnesses the potential of the Cloud-based Office 365 suite to create a personalized social platform that allows students to combine social learning with academic study.Kaleidoscope won 2012 UCISA-Eduserv Foundation Award for Excellence in UK higher education sector. After a short hiatus, it came up with another portal framework EdEdge to improve student and staff interactions within an academic institute. It has been accepted by premier colleges and universities as a personalized gateway to the information they need. EdEdge provides students, faculty and university staff with 24-hour access to the academic and administrative information, applications and systems through a single point of access. Fulcrum came up with a self-service portal – iContesto, to meet the growing needs among insurance players to offer improved customer service. The product’s Service Oriented Framework, Web 2.0 Interactive Services and Identity and Secure access module Skeleton provide ‘Single - Click’ centralized dashboard to manage all Healthcare and Insurance Payer related services. Fulcrum announced the development of an automated SharePoint Data Migration Tool – Flyway. The tool has been designed to automate the process of consolidating multiple content sources into new SharePoint environment. This utility can migrate web-based intranet and extranet content repositories to any SharePoint version.

Alliances

Fulcrum worldwide has forged ties with global technology leaders in its bid to offer highest standards of solutions across industry verticals. It has partnered with companies, which provide functionalities to complement its existing capabilities.

Liferay Silver Services Partner
Fulcrum entered into partnership with Liferay, the leading provider of enterprise open source portal technology. As a Liferay certified service partner, Fulcrum extended its service offerings in the open source market and expanded Liferay practice.

IBM Advanced Partner
As IBM Advanced Partner, Fulcrum offers portal, content and collaboration services in IBM WebSphere portal suite. It also provides technology, consulting and outsourcing services around a range of IBM Lotus software products. Fulcrum works towards developing mission-critical, robust, scalable, and secured business and workflow application.

Microsoft Gold Certified Partner
Fulcrum received the highest partner status certification with the Microsoft Corporation by becoming a Gold Certified Partner. The company delivers Custom Development, Portals, Content and SOA & Business process solutions. It has a dedicated Center of Excellence for Microsoft technologies.

Branding

Fulcrum Worldwide has been the Gold Sponsor at Liferay Symposium North America for three years in a row starting 2011. It made its presence felt at Liferay's third annual East Coast Symposium (ECS) as a Platinum Sponsor and also participated in the 2013 version of the symposium as a Gold sponsor. Its portal experts showcase their service renderings at such events meant for Liferay’s business and technical users and developers in North America. They also conduct hands-on workshops for Liferay architects and open-source community leaders. Fulcrum has been the official sponsor of 5th International SOA Cloud Service Technology Symposium in London where it demonstrated its contribution in developing cloud based solutions. Fulcrum hosts webinars and online events to showcase its products built around cloud, Liferay, and SharePoint technology. These knowledge-sharing sessions encourage one-on-one interactions with the service seekers and industry mavens. The company also harnesses the potential of social media platforms.

Awards and Recognitions

In 2008, Fulcrum received the Inc 5000 award for being one of the fastest growing companies in the US. In the same year, it was declared 15th best employer in Indian IT industry by the information technology magazine – IDC DataQuest. NJ Biz also ranked it as the 7th Best Technology firm in New Jersey. In 2010, Fulcrum won industry-specific awards. It received “Asia’s Best Employer Brand Awards for Talent Management”. SiliconIndia Magazine featured Fulcrum in the List of Indian IT companies to look for. In 2011, Great Place To Work in association with The Economic Times ranked Fulcrum among the top 100 India's Best Companies to Work For. Fulcrum CEO, Rajesh Sinha, was conferred with IAHP's one of the most prestigious awards, "The Leonardo Da Vinci award”. In 2012, Fulcrum Worldwide was rated among the Top 20 Best IT Employers in India by IDC Data Quest. In 2013, Fulcrum won the ‘Short Hills Award for Business Management’ for demonstrating ability to “offer exemplary service to customers”. It also won ‘SmartCEO Future 50 Award’ for maintaining ‘honorable growth’ within the last 3 years.

CSR

Fulcrum has its own CSR committee chaired by CEO and members of all relevant departments who confirm the progress and decide measures to be taken in the coming days. The company takes into account the inputs received from social entities, non-profit organizations, and other agencies before launching an initiative. It has a disaster aid fund in place to deliver humanitarian relief to victims. Fulcrum also runs fundraising initiatives in cases of disasters of high magnitude. It also launches food donation drives across US, UK and India to collect substantial amount of food items for low-income families. Fulcrum works for Brain Injured Children in close coordination with IAHP. It hosts knowledge sharing sessions on ways to develop brain injured children without medication. The company also manages and funds the corporate website of IAHP India. It undertakes annual tree plantation drive ‘Ankur’ in Pune’s Panchavati hills area in order to motivate the locals to plant and grow more trees. "Transforming Lives" is one of the regular initiatives driven by Fulcrum. Household items (including Clothes, Books, and Shoes) are donated to charitable organizations that empower individuals with disabilities. Fulcrum has also joined hands with a New Jersey-based organization Student/Partner Alliance to offer mentorship programs to children of poor families and strengthen their educational career.