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In 1955, Dayan met fashion designer Finy Leitersdorf, who designed clothes and accessories for Maskit over a period of 15 years. The two collaborated on a joint exhibit of Maskit designs at the Dizengoff Museum (today the [[Tel Aviv Museum]]).<ref name=":0">[http://www.haaretz.com/weekend/week-s-end/.premium-1.559589 Breathing new life into legendary Israeli fashion brand Maskit,] [[Haaretz]]</ref>
In 1955, Dayan met fashion designer Finy Leitersdorf, who designed clothes and accessories for Maskit over a period of 15 years. The two collaborated on a joint exhibit of Maskit designs at the Dizengoff Museum (today the [[Tel Aviv Museum]]).<ref name=":0">[http://www.haaretz.com/weekend/week-s-end/.premium-1.559589 Breathing new life into legendary Israeli fashion brand Maskit,] [[Haaretz]]</ref>

In an interview in 1966, Leitersdorf spoke about the "Israeliness" of Maskit clothing. It was not just the [[Yemenite]] embroidery, she said, but the "range of colors - the desert brown, the impure black inspired by Bedouin tents, and the eternally changing blue of the Mediterranean." She also cited the loose design, which made life more comfortable in the country's hot climate.<ref>[http://www.haaretz.com/israel-news/a-leitersdorf-showcase-1.379537 A Leitersdorf showcase, [[Haaretz]]]</ref>


In 2011, a young Israeli designer, Sharon Tal, re-established the brand in cooperation with Dayan.<ref name=":0" />
In 2011, a young Israeli designer, Sharon Tal, re-established the brand in cooperation with Dayan.<ref name=":0" />

==See also==
==See also==
*[[Israeli fashion]]
*[[Israeli fashion]]

Revision as of 11:31, 25 May 2017

Maskit House in Jerusalem

Maskit (Hebrew: משכית) is an Israeli fashion house founded in 1954 by Ruth Dayan, wife of Moshe Dayan. It was the country's first fashion house. Maskit produces textiles, clothing, objets d’art and jewelry.

Etymology

The Hebrew word "maskit," meaning and ornament or something small and beautiful, appears in the Bible 14 times.[1]

History

In the early years of the state, when the government was seeking work opportunities for new immigrants to Israel, Ruth Dayan realized that many of them were skilled in decorative arts such as embroidery, rugs, and arts and crafts. The concept of Maskit, which Dayan founded in 1954, was to take modern European patterns and combine them with ethnic embroidery.[2]

In 1955, Dayan met fashion designer Finy Leitersdorf, who designed clothes and accessories for Maskit over a period of 15 years. The two collaborated on a joint exhibit of Maskit designs at the Dizengoff Museum (today the Tel Aviv Museum).[3]

In an interview in 1966, Leitersdorf spoke about the "Israeliness" of Maskit clothing. It was not just the Yemenite embroidery, she said, but the "range of colors - the desert brown, the impure black inspired by Bedouin tents, and the eternally changing blue of the Mediterranean." She also cited the loose design, which made life more comfortable in the country's hot climate.[4]

In 2011, a young Israeli designer, Sharon Tal, re-established the brand in cooperation with Dayan.[3]

See also

References