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#REDIRECT [[University of Oregon#Academics]]
{{Infobox university
|name = University of Oregon School of Journalism and Communication
|image_name = Allen Hall - University of Oregon February 2022.jpg
|image_size =
|caption = Allen Hall, the home of the School of Journalism and Communication
|established = 1916
|dean = Juan-Carlos Molleda
|faculty = 111 total (Fall 2021)
|free =
|type = [[Public university|Public]]
|city = [[Eugene, Oregon|Eugene]]
|state = [[Oregon]]
|country = [[United States|USA]]
|students = 2,036 (Fall 2021)<ref name="Enrollment" /><br>
1,729 majors, master's and doctoral students


{{Rcat shell|
|undergrad = 2,223 <ref name="Enrollment" />
{{R to related topic}}
|postgrad = 151 <ref name="Enrollment">{{cite web |title=Detailed Enrollment |url=https://ir.uoregon.edu/detailenroll|website=Office of Institutional Research |publisher=University of Oregon |access-date=30 March 2022}}</ref>
|website = https://journalism.uoregon.edu
}}
}}


 
The  '''University of Oregon School of Journalism and Communication ''' ('''UO SOJC''') is one of the oldest post-secondary journalism schools in the United States and one of 112 schools accredited by the  [[Association for Education in Journalism and Mass Communication | AEJMC.]] It offers undergraduate degrees in [[advertising]], [[journalism]], [[media studies]], and [[public relations]] with graduate degrees in [[journalism]], [[advertising]] and brand responsibility, [[multimedia journalism]], [[media studies]], and [[strategic communication]].

Established in 1916 at the [[University of Oregon]], with campuses in both [[Eugene, Oregon|Eugene]] and [[Portland, Oregon|Portland]], the UO SOJC is home to about 2,200 undergraduate students, 150 graduate students,<ref name="Enrollment"></ref> and 70 faculty members.<ref name="Personnel">{{cite web |title=Faculty and Employees |url=https://ir.uoregon.edu/personnel|website=Office of Institutional Research |publisher=University of Oregon |access-date=30 March 2022}}</ref>


==History==
The UO SOJC's history began in 1912 when the University of Oregon created one of the nation's first post-secondary journalism departments with guidance from Seattle newspaper journalist Eric W. Allen. It became a professional school of journalism in 1916, with Allen serving as its first dean until his death in 1944. The UO SOJC's historic building, Allen Hall, is named after him.<ref name= "EricAllen">{{cite web |title= Eric W. Allen Jr. (1920-1986)|url=https://www.oregonencyclopedia.org/articles/allen_eric_w_jr_/#.Yk9JqzfMKAk| website=Oregon Encyclopedia|publisher= Flord J. McKay |access-date=7 April 2022}}</ref><br>

In 1948, the UO School of Journalism became one of only 35 of the nation's 300 journalism programs to achieve accreditation from the American Council on Education for Journalism. It changed its name to the School of Journalism and Communication in 1993, expanding its mission and adding a doctoral program in communication and society. The UO SOJC's first doctoral students graduated in 1997.<ref name="History of the SOJC">{{cite web |title=History of the SOJC |url= https://journalism.uoregon.edu/about |website=School of Journliasm and Communication |publisher=University of Oregon |access-date=30 March 2022}}</ref>

==Degree Programs==

===Undergraduate Majors===

The UO SOJC offers four undergraduate degrees:

* [[Advertising]], which focuses on focuses on building core skills in strategic communication, media planning, and brand management<ref name= "Advertising Program">{{cite web |title=Advertising Undergraduate Degree Program|url=https://journalism.uoregon.edu/academics/undergraduate-programs/advertising|website=Advertising at the SOJC |publisher=University of Oregon |access-date=31 March 2022}}</ref>
* [[Journalism]], which develops community-based storytelling skills for any medium, with an emphasis on journalistic ethics and social action<ref name= "Journalism Program">{{cite web |title=Journalism Undergraduate Degree Program |url=https://journalism.uoregon.edu/academics/undergraduate-programs/journalism|website=Journlalism at the SOJC |publisher=University of Oregon |access-date=31 March 2022}}</ref>

* [[Media studies]], a research-oriented degree that focuses on analysis, critical thinking, and collaboration<ref name= "Media Studies">{{cite web |title=Media Studies Undergraduate Degree Program |url=https://journalism.uoregon.edu/academics/undergraduate-programs/media-studies|website=Media Studies at the SOJC |publisher=University of Oregon |access-date=31 March 2022}}</ref>

* [[Public relations]], which builds skills in persuasive communication and prepares students to proactively manage client issues<ref name= "Public Relations">{{cite web |title=Public Relations Undergraduate Degree Program |url=https://journalism.uoregon.edu/academics/undergraduate-programs/public-relations|website=Media Studies at the SOJC |publisher=University of Oregon |access-date=31 March 2022}}</ref>

===Minors===

UO SOJC minors are open to students majoring in disciplines across the University of Oregon. They include:

* Communication and media studies, which provides an overview of mass communication issues

* Science communication, which includes courses in science and environmental communication

===Graduate Programs===
Graduate students at the UO SOJC can choose from five master's programs, a doctoral program, and a certificate:

* Advertising and brand responsibility master's program, the first program of its kind to address socially conscious brand management<ref name= "Adweek MABR">{{cite web |title=Inside the Master’s Program Dedicated to Brand Purpose |url=https://www.adweek.com/brand-marketing/inside-the-masters-program-dedicated-to-brand-purpose/|website=Adweek |publisher=Doug Zanger |access-date=6 April 2022}}</ref> <ref name= "MABR Program">{{cite web |title=Master’s Degree in Advertising and Brand Responsibility |url=https://journalism.uoregon.edu/academics/graduate-programs/advertising-and-brand-responsibility|website=Brand Responsibility Graduate Studies at the SOJC |publisher=University of Oregon |access-date=31 March 2022}}</ref>

* Communication and media studies master's program, a two-year program that investigates the impact of media on society<ref name= "Master’sCommunication">{{cite web |title=Master’s Degree in Communication and Media Studies |url= https://journalism.uoregon.edu/academics/graduate-programs/media-studies-masters|website=Communcation and Media Studies Master’s at the SOJC |publisher=University of Oregon |access-date=31 March 2022}}</ref>

* Communication and media studies PhD, an interdisciplinary research program spanning ethics, law, philosophy, politics, and technology<ref name= "PhDCommunication">{{cite web |title=Doctoral Degree in Communication and Media Studies |url= https://journalism.uoregon.edu/academics/graduate-programs/media-studies-phd|website=Communcation and Media Studies Doctoral Studies at the SOJC |publisher=University of Oregon |access-date=31 March 2022}}</ref>

* Journalism master's program, which builds skills in fact finding, writing, and multimedia storytelling<ref name= "MMJ">{{cite web |title=Master’s Degree in Journalism |url= https://journalism.uoregon.edu/academics/graduate-programs/journalism|website=Journalism Graduate Studies at the SOJC |publisher=University of Oregon |access-date=31 March 2022}}</ref>

* Multimedia journalism master's program, a two-year program based at UO Portland designed for working professionals with communication experience. This program also has an accelerated option for existing UO SOJC journalism undergraduates to complete the master's degree in one year<ref name= "Multimedia Master’s">{{cite web |title=Master’s Degree in Multimedia Journalism |url= https://journalism.uoregon.edu/academics/graduate-programs/multimedia-journalism|website=Multimedia Journalism Graduate Study at the SOJC Portland|publisher=University of Oregon |access-date=31 March 2022}}</ref>

* Strategic communication master's program, a two-year program based at UO Portland that focuses on researching, planning, and managing strategic communication campaigns<ref name= "StratCom Master’s">{{cite web |title=Master’s Degree in Strategic Communication |url= https://journalism.uoregon.edu/academics/graduate-programs/strategic-communication|website=Multimedia Journalism Graduate Study at the SOJC Portland |publisher=University of Oregon |access-date=31 March 2022}}</ref>

==Research==
The University of Oregon is a public flagship research university. Faculty research at the UO SOJC spans a broad range of disciplines and topics, from the impact of emerging communication technologies on society to the effectiveness of science and environmental communication. The UO SOJC comprises two research centers:

* Center for Science Communication Research (SCR), which investigates public understanding of science and technology while researching and teaching science communication to improve evidence-based decision making<ref name="EugeneWeeklySCR">{{cite web |title=Researchers at UO receive funding to study how information about COVID-19 affects people
|url= https://eugeneweekly.com/2020/03/19/communication-is-key/ | website=Eugene Weekly |publisher=Taylor Perse|access-date=6 April 2022}}</ref><ref name="Center for Science Communication Research">{{cite web |title=Center Science Communication Research (SCR)
|url= https://scr.uoregon.edu/|website=School of Journliasm and Communication |publisher=University of Oregon |access-date=30 March 2022}}</ref>

* Agora Journalism Center, one of a handful of U.S. academic institutions dedicated to innovation in communication and civic engagement<ref name="MediumAgora">{{cite web |title=Agora Journalism Center Launches New Website Announcing Renewed Vision
|url= https://medium.com/commonplace-forum/the-agora-journalism-center-launches-new-website-announcing-our-renewed-vision-31c9d77d49e2/|website=Medium |publisher=Agora Journalism Center|access-date=6 April 2022}}</ref><ref name="Agora Journalism Center">{{cite web |title=Agora Journalism Center
|url= https://agorajournalism.center/|website=School of Journliasm and Communication |publisher=University of Oregon |access-date=30 March 2022}}</ref>


==Student Experience Programs & Publications==

The UO SOJC has more than 25 student organizations and hands-on programs ranging from student-run agencies and publications to UO chapters of national organizations. Below are some examples of student experience programs and publications that UO SOJC students participate in. <ref name= "StudentGroups">{{cite web |title=Student Organizations |url= https://journalism.uoregon.edu/hands-on-learning/student-organizations|website=Student Organizations & Oppurtunities|publisher=University of Oregon |access-date=31 March 2022}}</ref>


'''Publications'''
* Flux Magazine, the UO SOJC's award-winning<ref name= "AwardPeacemaker">{{cite web |title=2016 Magazine Peacemaker Winners|url= https://studentpress.org/acp/awards/2016-magazine-pacemaker-winners/ | website=acp |publisher=Associated Collegiate Press|access-date=6 April 2022}}</ref> flagship publication. <ref name= "Flux">{{cite web |title=Flux |url= https://www.fluxoregon.com | website=Flux – Covering the Northwest|publisher=Flux Magazine|access-date=31 March 2022}}</ref>
* OR Magazine, the UO SOJC's annual student-produced digital magazine <ref name= "ORMagazine">{{cite web |title=OR Magazine|url= http://ormagazine.net/| website=OR Magazine Digital Edition|publisher=OR Magazine|access-date=31 March 2022}}</ref>
* Daily Emerald, an independent, student-led newspaper and news hub<ref name= "Daily Emerald">{{cite web |title=Daily Emerald|url= http://ormagazine.net/| website=Daily Emerald – Independent Journalism produced by students, for students|publisher=Daily Emerald|access-date=31 March 2022}}</ref>
* Ethos, an independent, student-led multicultural magazine<ref name= "Ethos">{{cite web |title=Ethos |url= https://www.dailyemerald.com/ethos/ | website=Ethos – See Yourself in Ethos|publisher=Daily Emerald|access-date=31 March 2022}}</ref><ref name= "AwardPeacemaker"></ref>
* Envision, UO's interdisciplinary, environmentally focused journalistic publication
'''Student Groups'''<ref name= "StudentGroups"></ref>
* Allen Hall Advertising, a student-run ad agency that produces professional work for real-world clients<ref name= "AHA">{{cite web |title=Allen Hall Advertising |url= https://allenhalladvertising.com/ | website=Allen Hall Advertising|publisher=Allen Hall Advertising|access-date=31 March 2022}}</ref>
* Allen Hall Public Relations, student-run PR firm that creates public relations campaigns for small businesses and nonprofits<ref name= "AHPR">{{cite web |title=Allen Hall Advertising |url= https://www.allenhallpr.com/| website=Allen Hall Public Relations|publisher=Allen Hall Public Relations|access-date=31 March 2022}}</ref>
* DuckTV, a student-run television network that produces creative entertainment as well as local news and sports coverage<ref name= "DuckTV">{{cite web |title=This is UO Duck TV |url=https://www.uoducktv.com/| website=Duck TV |publisher=Duck TV|access-date=6 April 2022}}</ref>
* Taking Up Space, a community-driven social alliance created to uplift Black, Indigenous, and other people of color<ref name= "StudentGroups"></ref>
'''Experience and Internship Programs'''
* Charles Snowden Program for Excellence in Journalism, a 10-week summer internship program that places student journalists with media outlets across Oregon
* Catalyst Journalism Project, which combines investigative reporting with solutions journalism
* Media in Ghana, an overseas summer internship program for UO SOJC students
* Science & Memory, an experiential learning program that focuses on telling complex stories about climate change
'''Sports Communication and Media'''
* Oregon Accelerator, a student-led marketing and branding collective founded to support UO athletes<ref name= "OregonAccelorator">{{cite web |title=Here’s how Nike’s Phil Knight’s next business could help UO student-athletes cash in on their names and images|url= https://www.opb.org/article/2021/10/21/nike-phil-knight-oregon-athletics-nil-deals-division-street/| website=OPB|publisher=Meerah Powell Relations|access-date=7 April 2022}}</ref>
* Track Bureau, a UO SOJC class that facilitates student journalist coverage of track events at the UO's historic Hayward Field, including the Olympic Track and Field Trials and the World Athletic Championships, and other events worldwide<ref name= "TrackBureau">{{cite web |title=SOJC Track Bureau |url= http://lorishontz.com/teaching/sojc-track-bureau/| website=Lori Shontz|publisher= Lori Shontz Educator. Storyteller. Journalist.|access-date=7 April 2022}}</ref>

==Notable Alumni ==

* [[Scott Bedbury]], marketing executive and business advisor to numerous Fortune 500 Companies, director of [[Nike, Inc. | Nike]]'s  ”[[Just Do It]]” campaign, former chief marketing advisor at [[Starbucks]], and founder of BrandStream<ref name= "ScottBedbury">{{cite web |title=Scott Bedbury |url=https://journalism.uoregon.edu/scott-bedbury | website=University of Oregon School of Journalism and Communication |access-date=27 April 2022}}</ref>
* [[Stephen J. Cannell]], prolific American television producer and writer<ref name= "StephenJCannell">{{cite web |title=Stephen J. Cannell, University of Oregon grad and legendary TV producer, dies|url=https://www.oregonlive.com/movies/2010/10/stephen_j_cannell_university_o.html | website=Oregon Live|publisher=ojmche.org |access-date=7 April 2022}}</ref>
* [[Ann Curry]], anchor for  [[NBC News]],  [[The Today Show]], and  [[Dateline NBC]] <ref name= "AnnCurry">{{cite web |title=Ann Curry on her new PBS show, Oregon roots and sexual harassment: 'women have suffered'|url=https://www.oregonlive.com/tv/2018/01/ann_curry_on_new_pbs_show_oreg.html| website=Oregon Live|publisher=Kristi Turnquist |access-date=27 April 2022}}</ref>

* [[Harry Glickman]], American journalist and former president of the NBA's  [[Portland Trail Blazers]], the first major league sports franchise in the Northwestern United States <ref name= "HarryGlickman">{{cite web |title=Harry Glickman 1924-2020 |url=https://www.ojmche.org/oral-history-people/harry-glickman/| website=Oregon Jewish Museum and Center for Holocaust Education|publisher=ojmche.org |access-date=7 April 2022}}</ref>
* [[Alfred Goodwin]], judge of the United States Court of Appeals for the Ninth Circuit from 1971 to 1991 and justice of the [[Supreme Court of Oregon]] from 1960 to 1969<ref name= "AlfredGoodwin">{{cite web |title=Alfred T. Goodwin (1923-) |url=https://www.oregonencyclopedia.org/articles/goodwin-alfred-t/#.Ymq5YdrMIuU| website=Oregon Encyclopedia – A project of the Oregon Historical Society |access-date=28 April 2022}}</ref>
* [[Ernest Haycox]], American author of Western fiction, whose short story "Stage to Lordsburg" was made into the film [[Stagecoach (1939 film)| Stagecoach ]] in 1939, directed by John Ford and starring  [[ John Wayne]] <ref name= "ErnestHaycox">{{cite web |title=Ernest Haycox papers, 1922-1974 |url=https://archiveswest.orbiscascade.org/ark:/80444/xv68407|website=Archives West |publisher=Orbis Cascade Alliance |access-date=7 April 2022}}</ref>
* [[Tom McCall]], governor of Oregon from 1967 to 1975 and journalist at  [[The Oregonian]] <ref name= "TomMcCall">{{cite web |title=Thomas William Lawson McCall (1913-1983) |url=https://www.oregonencyclopedia.org/articles/mccall_thomas_l/#.Ymq6jtrMIuU | website=Oregon Encyclopedia – A project of the Oregon Historical Society |access-date=28 April 2022}}</ref>
* [[Richard L. Neuberger]], senator from Oregon in the  [[United States Senate]] from 1955 to 1960, author of Our Promised Land (1938), northwest correspondent for  [[The New York Times]] from 1936 to 1954<ref name= "RichardNeuberger">{{cite web |title=Richard Neuberger (1912-1960) |url=https://www.oregonencyclopedia.org/articles/neuberger_richard_1912_1960_/#.Ymq7TtrMIuU | website=Oregon Encyclopedia – A project of the Oregon Historical Society |access-date=28 April 2022}}</ref>
* [[Charles Royer]], [[mayor of Seattle]] from 1978 to 1989 and director of the  [[Harvard Institute of Politics ]] <ref name= "CharlesRoyer">{{cite web |title=Royer, Charles (b. 1939)|url=https://www.historylink.org/file/8265 | website=History Link.org |access-date=28 April 2022}}</ref>
* [[Randy Shilts]], journalist for the  [[San Francisco Chronicle]], author of  [[And the Band Played On]], best known for pioneering reports on the AIDS epidemic as it broke out in the early 1980s <ref name= "RandyShilts">{{cite web |title=Randy Shilts Biography (1951-1994) |url=https://www.biography.com/activist/randy-shilts|website=Biography.com |publisher=A&E Television Netowrks, LLC |access-date=7 April 2022}}</ref>
* [[Dan Wieden]], American advertising executive, co-founder of [[Nike, Inc. | Nike]]'s  ”[[Just Do It]]” campaign, co-founder and president of advertising agency Wieden+Kennedy until 2013, and director of the conservation organization  [[Ecotrust]] <ref name= "DanWieden">{{cite web |title=Dan Wieden – ADC Hall of Fame|url=http://adcglobal.org/hall-of-fame/dan-wieden/| website= ADC Global |access-date=28 April 2022}}</ref>
* [[Mark Zusman]], editor and co-owner of  [[Willamette Week]]  and  [[The Santa Fe Reporter]], former president of the Independent Media Institute, and board member of  [[Association of Alternative Newsmedia]] <ref name= "MarkZusman">{{cite web |title= Mark Zusman - 2013 Hall of Achievement Inductee|url=https://journalism.uoregon.edu/mark-zusman | website= University of Oregon School of Journalism and Communcation|access-date=28 April 2022}}</ref>

==Pulitzer Prize Recipients ==

SOJC alumni and faculty who have received a prestigious Pulitzer Prize include:
* [[Rick Attig]], associate editor of  [[ The Oregonian]], Public Service 2001 for The Oregonian, Editorial Writing 2006 <ref name= "PullitzerAttigBates">{{cite web |title=Rick Attig and Doug Bates of The Oregonian, Portland |url=https://www.pulitzer.org/winners/rick-attig-and-doug-bates| website=The Pulitzer Prizes |publisher=Pullitzer|access-date=6 April 2022}}</ref><ref name= "EmeraldPullitzerAttigBates">{{cite web |title= UO journalism school alumni win Pulitzer Prize|url=https://www.dailyemerald.com/archives/uo-journalism-school-alumni-win-pulitzer-prize/article_308a1812-14e4-5835-9d65-b24c1db446d5.html | website=The Pullitzer Prizes|publisher=Pullitzer|access-date=6 April 2022}}</ref>
* Doug Bates, Public Service 2001, Editorial Writing 2006 <ref name= "PullitzerAttigBates"></ref><ref name= "ColumbiaPullitzerBates">{{cite web |title=Biography: Doug Bates |url=https://ccnmtl.columbia.edu/projects/caseconsortium/casestudies/37/casestudy/www/layout/case_id_37_id_120_c_bio.html#:~:text=Biography%3A%20DougBates&text=Bates%20and%20colleague%20Rick%20Attig,at%20the%20Oregon%20State%20Hospital. | website=Knight Case Studies Initiative The Journalism School|publisher= Columbia University |access-date=6 April 2022}}</ref>
* [[Alex Tizon]], American journalist, formerly for  [[ The Seattle Times]]  and the  [[ Los Angeles Times]], co-recipient of the Pulitzer Prize in Investigative Reporting in 1997, former contributor to Newsweek and 60 Minutes, assistant professor at the University of Oregon School of Journalism and Communication<ref name= "PullitzerTizon">{{cite web |title=1997 Pullitzer Prizes|url=https://www.pulitzer.org/prize-winners-by-year/1997| website=The Pullitzer Prizes |publisher= Pullitzer Prizes |access-date=6 April 2022}}</ref>
* Byron Acohido, Beat Reporting 1977<ref name= "LastWatchdogAcohido">{{cite web |title=Biography Byron Acohido|url=https://www.lastwatchdog.com/about-byron-acohido/| website=The Last Watchdog |publisher= Byron V. Acohido |access-date=7 April 2022}}</ref><ref name= "PullitzerAcohido">{{cite web |title=Byron Acohido of The Seattle Times|url=https://www.pulitzer.org/winners/byron-acohido | website=The Pullitzer Prizes|publisher= The Pullitzer Prizes |access-date=7 April 2022}}</ref>
* Steve Dykes, Spot News Reporting 1993 and 1995, Breaking News Reporting 2000<ref name= "SOJC Pullitzer"></ref>
* Drex Heikes, Spot News Reporting 1993 and 1995, Public Service 2009<ref name= "SOJC Pullitzer"></ref>
* [[Ted Natt]], Local General Spot News Reporting 1981<ref name= "SOJC Pullitzer"></ref>
* [[Michael Richmond]], Local General Spot News Reporting 1979<ref name= "PullitzerRichmond">{{cite web |title= Michael Paul Williams of the Richmond (Va.) Times-Dispatch|url=https://www.pulitzer.org/winners/michael-paul-williams-richmond-va-times-dispatch| website=The Pullitzer Prizes|publisher= The Pullitzer Prizes |access-date=7 April 2022}}</ref>
* Karen Stallwood, International Reporting 1994<ref name= "SOJC Pullitzer">{{cite web |title=Pulitzer Prize Winners from the SOJC |url=https://www.pulitzer.org/winners/michael-paul-williams-richmond-va-times-dispatch| website=The Pullitzer Prizes|publisher= The Pullitzer Prizes |access-date=7 April 2022}}</ref>
* Brent Walth, assistant professor at the University of Oregon School of Journalism and Communication, Public Service 2001<ref name= "PullitzerWalth">{{cite web |title= The Oregonian, Portland|url=https://www.pulitzer.org/winners/oregonian| website=The Pullitzer Prizes|publisher= The Pullitzer Prizes |access-date=7 April 2022}}</ref>


==Notable Faculty ==
* [[Lauren Kessler]], professor emerita at the University of Oregon School of Journalism and Communication, author and journalist specializing in immersion reportage and deep research
* [[Kyu Ho Youm]], Jonathan Marshall First Amendment Chair and professor at the University of Oregon School of Journalism and Communication, author of a book chapter and law articles in various journalism and law journals and Communication Law and Media Policy editor of the International Encyclopedia of Communication since 2008
* [[Peter Laufer]], James N. Wallace Chair of Journalism and professor at the University of Oregon School of Journalism and Communication, author of The Dangerous World of Butterflies (2009) and other works of social and political topics, former NBC News correspondent
* [[Mitchell Block]], Jon Anderson Chair and professor of documentary and film studies at the University of Oregon School of Journalism and Communication, executive producer of the Emmy award-winning PBS documentary [[Carrier (TV series)|Carrier]] and HBO's Oscar-winning film [[Big Mama (film)| Big Mama]]
* [[Ellen Peters (professor)| Ellen Peters]], Philip H. Knight Chair and director of the Center for Science Communication Research, author of Innumeracy in the Wild: Misunderstanding and Misusing Numbers
* Brent Walth, assistant professor at the University of Oregon School of Journalism and Communication, journalist and former managing editor for [[Willamette Week]], former correspondent for [[The Register-Guard ]]and [[The Oregonian]]

==References==
{{reflist}}

Latest revision as of 04:33, 21 August 2022

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