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'''Sales transformation''' is a [[change management]] discipline that enables [[company]] executives to improve [[Gross revenue|sales performance]]<ref>{{cite web|url=http://www-935.ibm.com/services/us/gbs/bus/pdf/gbw03061-usen-01.pdf |title=Data |website=www-935.ibm.com |format=PDF}}</ref> by aligning resources that relate to sales, management, [[marketing]], and [[customer service]], or improving sales talent and [[sales operations]]. |
'''Sales transformation''' is a [[change management]] discipline that enables [[company]] executives to improve [[Gross revenue|sales performance]]<ref>{{cite web|url=http://www-935.ibm.com/services/us/gbs/bus/pdf/gbw03061-usen-01.pdf |title=Data |website=www-935.ibm.com |format=PDF}}</ref> by aligning resources that relate to sales, management, [[marketing]], and [[customer service]], or improving sales talent and [[sales operations]]. |
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Revision as of 16:47, 31 May 2020
 | This article needs additional citations for verification. (November 2013) |
Sales transformation is a change management discipline that enables company executives to improve sales performance[1] by aligning resources that relate to sales, management, marketing, and customer service, or improving sales talent and sales operations.
The goals of a sales transformation initiative are typically to help the board drive the company toward its revenue goals, to improve customer intimacy, to allow the head of sales to hit their revenue targets, and to empower salespeople to earn more money.[2]
References
- ^ "Data" (PDF). www-935.ibm.com.
- ^ "Sales Transformation: From selling technology to building customer loyalty". 4 December 2014.
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