Homes using television: Difference between revisions
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'''Homes Using Television''' (HUT) is a term related to television ratings. It is mainly used in Market Research, Media Planning and Buying, etc.<ref>{{cite web|url=http://www.itvdictionary.com/definitions/hut_homes-using-television_definition.html |title=The definition of HUT – (Homes-using-television, Homes Using television) |publisher=Itvdictionary.com |date= |accessdate=2013-09-23}}</ref> The term or acronym HUT 'Households Using Television' was formerly used by ''[[Nielsen Media Research]]'' to define the number of television homes using one or more television sets during the a specified time period.<ref>{{cite web|url=http://www.brandeo.com/hut_define |archive-url=https://web.archive.org/web/20100105214606/http://brandeo.com/hut_define |url-status=dead |archive-date=2010-01-05 |title=HUT (Households Using Television) |publisher=brandeo |accessdate=2013-09-23 }}</ref> |
'''Homes Using Television''' (HUT) is a term related to television ratings. It is mainly used in Market Research, Media Planning and Buying, etc.<ref>{{cite web|url=http://www.itvdictionary.com/definitions/hut_homes-using-television_definition.html |title=The definition of HUT – (Homes-using-television, Homes Using television) |publisher=Itvdictionary.com |date= |accessdate=2013-09-23}}</ref> The term or acronym HUT 'Households Using Television' was formerly used by ''[[Nielsen Media Research]]'' to define the number of television homes using one or more television sets during the a specified time period.<ref>{{cite web|url=http://www.brandeo.com/hut_define |archive-url=https://web.archive.org/web/20100105214606/http://brandeo.com/hut_define |url-status=dead |archive-date=2010-01-05 |title=HUT (Households Using Television) |publisher=brandeo |accessdate=2013-09-23 }}</ref> |
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Revision as of 16:11, 31 May 2020
 | This article needs more links to other articles to help integrate it into the encyclopedia. (January 2017) |
Homes Using Television (HUT) is a term related to television ratings. It is mainly used in Market Research, Media Planning and Buying, etc.[1] The term or acronym HUT 'Households Using Television' was formerly used by Nielsen Media Research to define the number of television homes using one or more television sets during the a specified time period.[2]
For instance, it is used to calculate the average viewers watching the television for average minute in 15 minute time period or during the average minute of a specific program.[3]
How to Calculate HUT
HUT is the percentage of all TV households watching television at any given time. It is different from Rating as it calculates the complete viewing pattern rather than being program specific.
Formulae
For example, if there are 1000 television households in a particular survey area and 500 of those televisions are turned on in a given time period, the HUT level for that area in that time period is 50. The HUT level can be figured as an overall number for the entire United States (a figure used for network programs) or for a local market, as in the case of local programming.
A program's share of the audience is calculated on the basis of the HUT level. If a program carried a 20 share, that means that 20% of all households using television had their televisions tuned to that program.[5]
However, the sum of the average ratings for a given time-period may be higher than the HUT because of viewing in multiple set TV households. If a household is watching two programs, it is counted toward each program rating, but only once toward HUT.
Example: HUT % = HH Rating% / Share%
60.6% = (26.2 / 43.2) x 100
HUT % = # HH with TV sets on (OOO) / Total HH Universe (OOO)
61.2% = (64,596,000 / 105,500,000) x 100[6]
References
- ^ "The definition of HUT – (Homes-using-television, Homes Using television)". Itvdictionary.com. Retrieved 2013-09-23.
- ^ "HUT (Households Using Television)". brandeo. Archived from the original on 2010-01-05. Retrieved 2013-09-23.
- ^ David Poltrack "Television Marketing: Network, Local, and Cable" The Rating Game: Defining the Television Product
- ^ Media Math, NTC Publishing http://www.srds.com/frontMatter/sup_serv/calculator/hut_put/huts_puts.html
- ^ "Households Using Television (HUT) Definition | Business Dictionaries from". AllBusiness.com. Retrieved 2013-09-23.
- ^ Media Math, http://www.thecab.tv/main/bm~doc/mediamath-2.pdf Archived 2012-05-09 at the Wayback Machine