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| name = Ybry<br>BrandConcern B.V. |
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Revision as of 05:00, 31 May 2020
 | This article contains content that is written like an advertisement. (August 2017) |
| Company type | Privately held |
|---|---|
| Industry | Perfumery / Fashion |
| Founded | 1925 / 2005 |
| Founder | Simon Jarosslawski |
| Headquarters | 23 Herengracht, Amsterdam, The Netherlands |
Number of locations | Worldwide online presence |
Area served | Worldwide |
| Products | Luxury goods |
| Website | www.ybry.com |
Ybry is a French luxury perfume and fashion house founded in 1925 by Simon Jaroslawski and having its former domicile at 6 rue Ybry, Neuilly (Seine).[1][2] In 2005 the brand was revitalized and the trademark and original bottle designs were filed for international protection. The company has Amanda Witteman as its spokesmodel.
History
Simon Jarosslawski, a respected 'nose' in the perfume industry, was a pioneering figure designing his bottles in a modern abstract geometric style. He held very strong artistic views. He created perfumes for the emancipated young women of the era. A distinguishing and characterizing feature of Ybry are the modern geometrical bottles. Ybry also had an office in New York City. Ybry perfumes were advertised as being "the most expensive in the world". During the Great Depression the unemployment and panic in the United States was to have a chilling effect on the fortunes of the French luxury trades. The production costs of the prestigious and luxurious Ybry creations weakened the financial position of the company and Simon Jaroslawski went into personal bankruptcy in 1932. The Ybry brand name however continued to exist in the USA until the 1940s.
Products
Cooperation with Lalique and Baccarat
Jaroslawski collaborated with Baccarat for the perfume bottles but also had commissioned Lalique to create the luxurious Art Nouveau glass medallions. Baccarat produced the classic Ybry perfume bottle, a flattened square in colored crystal. These beautiful bottles were made by overlaying colored crystal on white crystal to create an opaque and unique luminescent quality. Each different color, was related to a particular perfume, and to a different gem. The colors range from a red, slag green to a darker green, jet black, orange to butterscotch, deep purple to lavender.[3] Most of the time, the bottles had matching enameled and gilded metal covers. These covers were placed over the inner stoppers at an angle on one corner of the bottle. The atomizers came equipped with either chrome or gilt brass hardware. The colored bottles had round gold foil embossed labels, the black bottles had square, silver foil embossed labels. This bottle received a patent granted on 1925. The bottles ranged in size from 7 7/8" tall down to diminutive sample sizes of just 1 3/8" tall. The presentation boxes were covered with fine leather and often had color-coordinated small triangular segments and luxurious silk tassels. Other boxes looked like little suitcases and were covered in suede, and held multiple presentations, such as three bottles and two atomizers. Another rare example held two bottles, one atomizer and a Lalique medallion attached to the case with a silk tassel.[4]
The vintage perfumes of the Ybry line
- 1925 Mon Ame
- 1925 Femmes de Paris
- 1927 Desir du Coeur
- 1927 Devinez
- 1928 Les Bourgeons
- 1929 Amour Sauvage
- 1929 Les Fleurs d'Ybry
- 1929 Un Soir de Ma Vie
- 1931 Toujours l'Amaint
- 1932 L'Amour Toujours
- 1935 Joie de Vivre
- 1935 Hearts Desire
- 1939 Odorade
- 1939 Old Fashion Garden
- 1940 French Bouquet
- 1940 Eau de Cologne
- 1940 French Cologne
- 1940 Naturelle
- 1940 Honeysuckle
- 1940 Wild Daphne
- 1942 Palo Alto
- 1944 The Buds
- Infusion de Fleurs
- Mon desir
The relaunch
The perfumes Amour Sauvage, Femme de Paris, Desire du Cœur, Mon Ame, Devinez and Ruban Rose (Pink Ribbon) are in coloured crystal bottles with engraved and enamelled square brass toppers. Each perfume has a different coloured bottle, black for Amour Sauvage emerald green for Femme de Paris, ruby red for Desir du Coeur, amethyst for Mon Ame, coral for Devinez and pink for Ruban Rose. Ruban Rose will be released as token of dedication to all breast cancer survivors and victims.
Current activities
Specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others), the YBRY label is striving to become a most recognized name in luxury and haute couture fashion industry.
Kapsule the Lagerfeld imitation
In August 2008 Karl Lagerfeld introduced Kapsule on the market. Although Luz Herrmann and Karl Lagerfeld claim the design, the bottle itself is an exact copy of the famous Ybry bottles.[5][6]
References
- ^ Precieux Effluves. Toulouse FR: Editions Milan. 1996. p. 126. ISBN 2-84113-469-5.
{{cite book}}: Cite uses deprecated parameter|authors=(help) - ^ The art of perfume. New York USA: Thames and Hudson Inc. 1994. p. 208. ISBN 0-500-23686-0.
{{cite book}}: Cite uses deprecated parameter|authors=(help) - ^ Tous les parfums du monde. Toulouse FR: Editions Milan. 1995. p. 126. ISBN 2-84113-300-1.
{{cite book}}: Cite uses deprecated parameter|authors=(help) - ^ Information courtesy of CLEOPATRA'S BOUDOIR
- ^ Octavian Sever Coifan (January 31, 2009). Is Lagerfeld counterfeiting Ybry?. 1000 Fragrances www.1000fragrances.com.
{{cite book}}: CS1 maint: location (link) CS1 maint: location missing publisher (link) - ^ The mix master, Karl Lagerfeld's latest olfactory innovation reflects his secret talent for blending scents. WMagazine www.wmagazine.com. November 2008.
{{cite book}}: Cite uses deprecated parameter|authors=(help)CS1 maint: location missing publisher (link)