MTV Lab

MTV Lab
Country of origin	Brazil
Original release
Network	MTV Brasil
Release	2005 – 2011

MTV Lab is the official program of the presentation of video clips on MTV Brasil. The program premiered in 2005, and ended in 2011.

It was created by MTV Brasil during the programming broadcast in the summer of 2005, after a number of critical viewers of the station claimed that the station no longer featured programs but instead was geared only towards the presentation of video clips.

As the programming of MTV Brasil's summer lasts about three months, the program MTV Lab was inserted in the grid as a test (hence the suffix Lab, from laboratory) so that the station could get feedback from viewers.

The test was successful and MTV Lab had one of the largest audiences in the history of summer programming, which has allowed the program to continue throughout the year and include even more programs, such as purely musical ones.

The MTV Lab is still shown daily, and is divided into several blocks. It also has three channels on its portal for online videos, the MTV Overdrive, and these: Now Lab, Lab Lab and Classic Radio.

Blocks

• Clássicos: has old clips of success on MTV, usually rock, rap, and pop.
• Cult Trash: shows more rough clips of MTV's history.
• Radio: the hits just in time piece of programming.
• Now: the new music releases. It has clips from bands or unknown new set of groups.
• Matinal: a selection of current or old clips to heat their early days.
• Toca Aí: video request by artists from MTV.
• Ao Cubo: 3 shows clips of the band following. The audience of the program sends SMS messages in each block of the program, responding to questions made by MTV related to the artist.
• BR: space dedicated to the presentation of clips from bands of the Brazilian independent scenario.
• Freak: derived from the old program Control Freak, the viewer decides what the next clip to be made via SMS.
• Sap: subtitled music videos in Portuguese or English.
• Lab: track daily clips showed that without a defined style, toward all the taste. Was made daily from 4:00 a.m. until 6:00 a.m. at the beginning of 2007 was the MTV Lab that existed only during the programming of the station.
• Verão: During the summer of broadcast programming, from 8:00 p.m. to 9:00 p.m. was shown playlists made by the public in the website of MTV Music Brazil.
• Special: fixed block of MTV Lab not only displayed on special occasions with themes also specific: during the time the elections were displayed with special theme of protest 1:50 p.m. to 2:00 p.m. and from 9:20 p.m. to 9:30 p.m. and at the turn of the year 2008/2009 were shown clips commemorating only with clips of 2008. 22:00 p.m. to 1:00 p.m.. Before the debut of Summer 2009 Schedule of MTV, the block was displayed daily from 8:00 p.m. to 9:00 p.m..

Hours of tracks

• 2:30 a.m. to 3:00 a.m. – MTV Lab Now (Monday to Friday)
• 3:00 a.m. to 5:00 a.m. – MTV Lab Clássicos
• 5:00 a.m. to 7:00 a.m. – MTV Lab Matinal
• 7:00 a.m. to 9:00 a.m. – MTV Lab Clássicos
• 9:00 a.m. to 9:30 a.m. – MTV Lab Now (Monday to Friday)
• 9:00 a.m. to 10:00 a.m. – MTV Lab Now (Saturday and Sunday)
• 10:00 a.m. to 11:00 p.m. – MTV Lab BR (Saturday and Sunday)
• 11:00 a.m. to 12:00 a.m. – MTV Lab Rádio (Saturday and Sunday)
• 12:00 p.m. to 13:00 p.m. – MTV Lab Verão
• 2:15 p.m. to 3:00 p.m. – MTV Lab Freak (Monday to Friday)
• 8:00 p.m. to 9:00 p.m. – MTV Lab Verão
• 9:45 p.m. to 10:30 p.m. – MTV Lab Sap (Monday to Thursday)
• 10:00 p.m. to 10:30 p.m. – MTV Lab Sap (Friday)

Note: the times of the programs are time-zone in Brazil (Brasilia GMT-3h).

External links

• Official website
• MTV Lab page of the site of MTV Brasil
• TV Schedule from MTV Brasil
• MTV Music Brazil